Lumi

Lumi

Online SME loan marketplace in Australia

Overview

Lumi is an online lender marketplace in Australia that helps small and medium-sized businesses access working and growth capital. It uses a proprietary data-driven platform to assess credit decisions, enabling a quick, fully online process with outcomes within hours and same-day funding. Lumi offers unsecured and secured loans and lines of credit ranging from 10,000 to 750,000 AUD with 3 to 60-month terms. A 2.5% establishment fee is deducted at settlement, and the total repayment amount is disclosed upfront. The company differentiates itself through fast, transparent online applications and a finance model supported by a warehouse securitisation program to lower cost of capital, plus ongoing rounds of funding to fuel product development. Lumi’s goal is to provide fast, accessible financing to Australian SMEs across sectors like hospitality, retail, trades, and professional services, helping them manage working capital and growth needs.

About Lumi

Simplify's Rating
Why Lumi is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Fintech

Financial Services

Company Size

51-200

Company Stage

Early VC

Total Funding

$30.7M

Headquarters

Sydney, Australia

Founded

2018

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Simplify's Take

What believers are saying

  • Lumi’s website updated August 2026 shows up to $1 million funding capacity.
  • The business markets same-day funding and 24-hour funding, strengthening conversion against banks.
  • Its July 2023 capital raise supported growth; current product breadth signals continued expansion.

What critics are saying

  • AFCA membership means complaint volume can escalate into public dispute patterns quickly.
  • Rate Ease starts on loans above 29% APR, exposing Lumi to predatory-lending scrutiny.
  • Heavy broker-panel dependence on AFG, LMG, and Platform Finance concentrates origination risk.

What makes Lumi unique

  • Lumi’s Rate Ease launched November 2023, reducing rates after four on-time payments.
  • Lumi integrated into AFG and Fintelligence panels in December 2025, widening broker distribution.
  • Lumi now offers unsecured loans, lines of credit, and payment pauses up to four weeks.

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Funding

Total Funding

$30.7M

Above

Industry Average

Funded Over

4 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Wellness Program

Mental Health Support

Parental Leave

Paid Vacation

Company Social Events

Employee Referral Bonus

Tuition Reimbursement

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

0%
The Adviser
Mar 1st, 2026
Industry veteran to lead Peach Property broker push

Industry veteran to lead Peach Property broker push. OwnHome's buyer's agency arm has created a senior role to spearhead rapid expansion through the third-party channel. Peach Property, the buyer's agency powered by OwnHome, has appointed experienced non-bank sales leader John Clifford as its inaugural head of sales and partnerships in a move aimed at deepening relationships across the mortgage distribution ecosystem. New role to scale broker-facing sales The newly created position, which Clifford commenced on Monday, 23 February, will see the industry veteran oversee a growing team of business development managers and internal sales staff. This is in addition to driving strategic relationships with key partners in broking, aggregation, and the media. OwnHome co-founder and CEO Tim Harley said Clifford's appointment came as Peach Property ramped up its efforts to streamline the journey from finance approval to property settlement. Harley said the company had been seeking a leader with a longstanding track record in broker-led growth. "John is one of the most respected sales leaders in the industry, and we're thrilled to have him join OwnHome and Peach Property as head of sales and partnerships," Harley said. Closing the 'pre-approval to settlement' gap Harley framed the move against a notorious pain point in the home-buying process - the period between pre-approval and settlement. He said Clifford's lengthy experience in the non-bank sector positioned him to help Peach Property tackle the issue in partnership with the mortgage industry. "Over almost a decade in Fintech, he's built a reputation for doing things the right way - partnering closely with brokers, understanding their businesses from the inside out, and helping them grow," Harley said. "That's exactly the kind of leader we wanted for Peach Property. He builds trust, high-performing teams, and lasting relationships that create real value for brokers and their clients." Harley added that Peach Property's buyer's agents were tasked with keeping transactions on track once a client had been approved. "Every broker knows the gap between pre-approval and settlement is where deals stall, expire, or fall apart. Our buyer's agents close that gap - finding the right property, negotiating better deals, and getting to settlement faster with fewer hiccups. For brokers, this means more settled deals, better client outcomes, and a stronger business," he said. Clifford brings fintech and non-bank pedigree Clifford joins Peach Property after serving as head of broker at Lumi - a fintech lender specialising in loans and lines of credit to small and medium-sized businesses. Prior to Lumi, he held several senior roles, including head of third party and senior business development positions at lenders in the non-bank sector. Reflecting on his decision to join the buyer's agency, Clifford said he was eager to help simplify the property search for clients who had already cleared the hurdle of finance approval. "I am beyond excited to have joined Peach Property as Head of Sales & Partnerships. We're setting about the task of eliminating stress and uncertainty for mortgage brokers and their newly approved clients, getting people into their dream homes sooner," Clifford said. Reframing the role of buyer's agents Clifford noted that in many purchase journeys, borrowers quickly discovered that securing a mortgage approval was only the halfway mark. "At Peach, we provide a market-leading service for Aussies who have the all-too-familiar feeling of deflation that comes when they realise that being approved for a mortgage is only half the battle," he said. While acknowledging that buyer's agents had operated in Australia for a number of years, Clifford said that Peach Property's model and reach gave it an opportunity to reform expectations. "We feel the breadth of our reach, the consistency of our results and the quality of our service will reinvigorate the sector and ultimately become a must-have for thousands of brokers," he said. He added that a growing cohort of high-performing advisers was already tapping into the service. "With an ever-increasing number of The Adviser's Elite Brokers already referring their clients to us, we anticipate that this will be a massive year of growth," Clifford said.

Loomi Group
Oct 10th, 2025
Four Wins, One Mission: Lumi's Ongoing Commitment To Empowering SMEs

Lumi is thrilled to announce that this mission has been recognised with four prestigious wins at the 2025 WeMoney Awards in Australia, including the top honour: Small Business Lender of the Year.

Australian FinTech
Apr 23rd, 2024
The Finalists Of The 2024 Finnies Awards Have Been Announced

The finalists for Australia’s 2024 Finnies fintech business awards have been announced.The Finnies celebrates achievements across the various components of the fintech industry and among the services that support them.This year’s awards drew over 322 entries across 19 categories, creating a shortlist of 154 finalists.The Finnies is judged over two intense rounds involving over 70 experts from across the fintech ecosystem.For the first round, over 30 judges from across the fintech industry scrutinise all entries to create this year’s pool of finalists for each category.From here, a second round of judging will commence and another 40 new judges will pour through the finalists entries to pick one winner for each category.The winners will be announced at Doltone House in Jones Wharf on 6 June 2024.THE FINALISTS:1. BEST WORKPLACE DIVERSITYAssuranceLabBizcapEML PaymentsMYOBNovattiPokitPalTRAction2. EXCELLENCE IN ESTABLISHING GLOBAL MARKET PRESENCEAssuranceLabCake EquityData ZooEzyRemit WorldwideEmployment HeroFinmoLakeba GroupStables3. EXCELLENCE IN INDUSTRY COLLABORATIONS & PARTNERSHIPSAdatree, MogoPlus & Central Murray Credit Union – read herePaydock & Commonwealth Bank – read hereConnectID, Commonwealth Bank, NAB, Westpac & ANZDownsizer and Deposit Power – read hereElemnta and Colonial First State (CFS) – read hereHutly and Real Estate Institute of Victoria (REIV) – read hereHOPE Housing Fund Management and Police BankZepto and OZEDI – read here4. EXCELLENCE IN BUSINESS LENDINGBanjo LoansBizcapKashcadeLeaselabLumi FinanceProspaTYRO PaymentsValiant Finance5. EXCELLENCE IN CONSUMER LENDINGBeforepayBlock EarnerCarClarityDrivaMONEYMENimo IndustriesOwnHomePennant TechnologiesWisr6

Australian FinTech
Mar 15th, 2024
Finalists Announced For 9Th Annual Fintech Awards 2024

Now in it’s ninth year, the FinTech Awards celebrate the entrepreneurs and Australian fintechs who are doing amazing things, growing their businesses, here in Australia, and overseas.Judges have decided the three finalists in each category. Despite the challenging times, these awards show innovation and entrepreneurship is still important in fintech, and is still happening!“On behalf of our Event Partner, Ashurst, our numerous Supporters and Sponsors, and all the Judges involved, we would like to thank the fintechs who took the time to enter the Awards – the quality of the submissions is excellent – it will be an exciting Awards night next week!” said Glen Frost, Founder of the FinTech Awards. 9th Annual FinTech Awards 2024: Finalists: Category: 1. BEST FINTECH /or BANK APP  – Beforepay– WeMoney– Stake Category: 2. BEST INNOVATION IN LENDING HOME LOANS        – HOPE Housing– Fortiro– OwnHome Category: 3. BEST INNOVATION FOR INVESTING FUNDS MANAGEMENT – Spaceship– Stropro– Stake– Cache Invest Category 4: FinTech-Bank Collaboration               – Thriday (and NAB)– Tiimely (and UP Bank)– Paydock/PowerBoard (and CBA) Category: 5. BEST USE OF Ai IN FINTECH       – SpendConsole– Tiimely– Fortiro Category: 6

Australian FinTech
Jan 11th, 2024
Lumi Joins Cog Aggregation And Platform Finance’S Lender Panels

SME funding specialist Lumi has joined the lending panels of COG Aggregation and Platform Finance, giving brokers a broader range of innovative funding solutions to better serve their SME and self-employed clients.John Clifford, Head of Third Party at Lumi spoke of the dual benefits of this partnership, stating, “For commercial and asset finance brokers, Lumi’s services complement existing offerings perfectly, filling in the financial gaps not covered by asset finance.”The SME non-bank lender offers secured and unsecured business loans and lines of credit ranging from $5,000 to $500,000, focusing on innovation, customer service and “fast, fair and flexible” funding solutions.“We’re here to assist with the additional costs your clients may face, from importing machinery to funding recruitment expenses or training staff on new machinery,” Clifford states.“Our goal is to provide financing solutions that are as unique as the businesses we serve.”Lumi offers innovative funding solutions, including a rate-reducing business loan that rewards customers for good payment behaviour and a line of credit with no interest incurred when left unused.Clifford further highlighted the support for mortgage brokers venturing into SME lending, “We’re not just a lender; we’re a partner-led company. For those new to SME lending, our business development managers are eager to provide guidance and support.”“We understand the varying degrees of involvement brokers prefer, and we accommodate that, ensuring we adapt to the client management approach of every partner.”“The inclusion of Lumi on the COG Aggregation and Platform Finance lender panels is a testament to the shared vision of empowering brokers with more resources and businesses with flexible financing options.”“This partnership is set to broaden the horizons for brokers and their clients, facilitating growth and success in the ever-changing commercial landscape.”Damian Mantini, Head of Strategic Partnerships at Platform Finance said, “COG and Platform are excited about our new relationship with Lumi. It’s important that we continue to add new, innovative lenders to our panel to provide our brokers with the diversity needed to best service their clients. Expanding our SME business finance options complements our existing asset finance lenders and offers our brokers a strong alternative income stream.”

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