Luth hires for deeper dives into consumer behavior. In San Diego, California, full service insights firm Luth Research has appointed cultural anthropologist Ivan Valdez as Vice President of Client Solutions. Luth was established in the 1970s, and uses proprietary advanced behavioral data technology and other research methods - including an online panel, SurveySavvy - to help businesses track emerging trends, measure message effectiveness, and understand how consumers think and act. A month ago it announced the promotions of longstanding execs Janeen Hazel and Sean Miller to Senior EVP roles. Valdez (pictured) brings twelve years of experience in qual and quant methodologies, across industries including tech, healthcare and CPG, and in both B2B and B2C markets. Since early 2019 he has been Senior Director of Brand Research, Strategy & Innovation at LA-based qual and quant consultancy BrandIQ, before which he spent nearly six years as a Qualitative Moderator and Ethnographer at Stamford, CT-based research firm Smart Revenue. He holds a master's degree in cultural anthropology, with expertise in empathetic moderation, ethnographic inquiry and behavioral storytelling. In his new role, he will be responsible for guiding strategic client engagements and further developing innovative research methodologies embracing AI, merging Luth's proprietary behavioral data with custom qualitative and quantitative studies. CEO Roseanne Luth comments: 'We are excited to welcome Ivan to the Luth Research family. His impressive track record and unique anthropological perspective on market research align perfectly with our mission to provide the most profound understanding of consumer behavior. Ivan's leadership will be instrumental as we continue to help our clients navigate complex market challenges with nuanced, actionable intelligence.' The company is online at www.luthresearch.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Daily research news online. The global MR industry's daily paper since 2000. Senior hires and promotions for Luth. In San Diego, California, full service insights firm Luth Research has announced the promotion of longstanding execs Janeen Hazel and Sean Miller to Senior EVP roles, and the appointment of Margie Strickland as Vice President of Client Solutions. Luth was established in the 1970s and uses proprietary advanced behavioral data technology and other research methods including an online panel, SurveySavvy, to help businesses track emerging trends, measure message effectiveness, and understand how consumers think and act. The company says the latest appointments expand its leadership team to accelerate innovation in client solutions, data products and operations. Hazel (pictured above) has been promoted to Senior Executive Vice President of Client Solutions after more than eighteen years at the company, and a total of more than thirty years' MR experience. She has helped shape Luth's client strategy through impactful partnerships, custom solutions, and the leadership of high-performing teams. Miller (pictured middle) becomes Senior Executive Vice President of Operations, after sixteen years at the company, in which he has overseen Online, Engineering, Data Analyst, Data Sales, Panel Management and Support teams. In his new, expanded role he will streamline new technologies across data offerings to strengthen scalability, efficiency, and support for client needs. Strickland (pictured below) brings nearly 30 years of experience, including more than twenty in digital insights and passive behavioral metering, most recently from Ipsos where she was a Vice President. Her new role is focused on expanding the firm's behavioral data product offerings. CEO Roseanne Luth comments: 'Janeen and Sean have long been pillars of Luth's leadership. By elevating their roles and welcoming experienced leaders like Margie, we are strengthening our ability to deliver behavioral truth, scale our operations, and provide clients with insights that drive competitive advantage.' Web site: www.luthresearch.com.