M Booth

M Booth

Public relations agency delivering people-first campaigns

Overview

M Booth helps brands shape opinions and drive business through strategic storytelling and integrated campaigns. It offers brand positioning, media relations, digital and social strategy, content creation, and creative services, all delivered through an integrated approach that blends traditional PR with digital, data, and creative capabilities. The firm differentiates itself with a long-standing, independent heritage and a people-first culture that guides collaborative client partnerships and a Be Bold mindset. Its goal is to deliver high-impact communications that move opinions and generate results for major brands.

About M Booth

Simplify's Rating
Why M Booth is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1984

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Simplify's Take

What believers are saying

  • Culture Mark launched July 24, 2025, giving M Booth a fresh differentiation story.
  • M Booth Health won a new global healthcare client, lifting FY27 growth prospects.
  • Jeremy Mullman joined to lead media relations, strengthening a core revenue practice.

What critics are saying

  • Next Fifteen cut 16% headcount in FY26, pressuring M Booth staffing and morale.
  • M Booth laid off 18 staffers in April 2025, signaling demand weakness.
  • Socorro-Prospero litigation exposed employment-discrimination risk and damages reputational trust.

What makes M Booth unique

  • Culture Mark packages proprietary AI, research, and creative strategy into one sales pitch.
  • M Booth combines consumer, health, crisis, and digital expertise under Next Fifteen.
  • Dale Bornstein and Margaret Booth preserve a recognizable founder-led culture after acquisition.

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Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Hybrid Work Options

Family Planning Benefits

Wellness Program

Commuter Benefits

Company News

PRWeek
Jul 16th, 2025
M Booth launches AI-powered methodology, Culture Mark

NEW YORK: M Booth has launched Culture Mark, a proprietary AI-powered methodology designed to make it clearer and easier for brands to make their mark in culture and deliver value, the agency said in a statement.

Provoke Media
Jul 7th, 2023
Jeremy Mullman leaving ICF Next for M Booth

CHICAGO — Longtime ICF Next partner Jeremy Mullman will be joining M Booth to lead its media relations practice.

PRWeek
Mar 3rd, 2023
Joe Hamrahi leaves M Booth, Next 15 | PR Week

Hamrahi joined M Booth in 2004 as CFO.

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