Overview

MAI builds AI agents that run paid advertising end to end for brands that want growth without adding marketing headcount. The agents draft media plans, launch campaigns across Google, Meta, and other platforms, set targeting and budgets, watch performance, flag problems, and tune toward a chosen objective such as ROAS, margin ROAS, or volume. They also shift budget between channels, run incrementality tests, and produce reporting a marketer would otherwise assemble by hand. Unlike an agency retainer or a dashboard that only recommends changes, the agents execute inside the ad accounts, with client partners supervising the work. The company's goal is to give small teams the performance marketing capability of a large in-house department by automating the daily operating work.