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MARKT-PILOT

SaaS pricing platform for spare parts

Overview

MARKT-PILOT offers a SaaS platform for market intelligence on spare parts pricing in the machinery industry. Its main tools, PRICERADAR and PRICEGUIDE, automate the collection of market pricing data and optimize pricing to provide price transparency. The platform helps machine and equipment manufacturers make data-driven pricing decisions through subscription-based access to pricing insights, targeting sustainable revenue growth. MARKT-PILOT differentiates itself by focusing specifically on spare parts pricing for service and after-sales in manufacturing, delivering continuous market visibility and price optimization within a single solution. The company's goal is to enable manufacturers to understand market prices for spare parts and set prices that improve profitability and competitiveness.

Significant Headcount Growth

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About MARKT-PILOT

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Industries

Data & AnalyticsIndustrial & ManufacturingEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$49.8M

Headquarters

Esslingen am Neckar, Germany

Founded

2020

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Simplify's take

What believers are saying

  • February 18, 2026 launched MP ONE globally, accelerating packaging and market expansion.
  • August 13, 2026 customer-operations consolidation should speed adoption and implementation.
  • November 2026 hiring remains active, with 19 openings and 150-plus employees.

What critics are saying

  • GetLatka estimated 2025 revenue at $3.3 million, tiny against a $49.8 million raise.
  • MARKT-PILOT faces entrenched rivals like Tacton and SAP in industrial pricing software.
  • If MP ONE adoption stalls, the 2024 Series A timeline reaches financing pressure by 2027.

What makes MARKT-PILOT unique

  • MP ONE unifies market intelligence, pricing decisions, and performance measurement for industrial manufacturers.
  • MARKT-PILOT claims 200+ manufacturers and ISO 27001 certification across Europe and North America.
  • Its 2026 CPTO and VP Product hires sharpen a product-led pricing workflow.

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Funding

Total Funding

$49.8M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$30M
$43M

Benefits

  • Flexible Work Hours
  • Hybrid Work Options
  • Remote Work Options
  • Paid Vacation
  • Paid Sick Leave
  • Parental Leave
  • Transit Benefits
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401(k) Company Match

Growth & Insights and Company News

6 month growth

2%

1 year growth

4%

2 year growth

4%
Associated Press
Jul 9th, 2026
MARKT-PILOT appoints Daniel Rejment as CPTO to accelerate AI-driven pricing platform

MARKT-PILOT, a pricing performance platform for industrial manufacturers, has appointed Daniel Rejment as chief product and technology officer. Rejment will oversee product and engineering teams, reporting to co-chief executive officer Steve Fauth. Rejment brings over 20 years of enterprise software experience. He previously worked at Tacton, where he helped transform the company from on-premises CPQ software to a cloud-native SaaS platform recognised in the Gartner Magic Quadrant. In his new role, Rejment will focus on accelerating feature delivery for MP ONE, MARKT-PILOT's platform, and integrating AI more deeply into pricing workflows. He joined the company earlier this year and has already implemented changes to improve delivery speed. The appointment aims to strengthen MARKT-PILOT's product development capabilities as customer expectations shift towards faster delivery and continuous platform improvement.

MARKT-PILOT
Mar 17th, 2026
Guilherme Viana to lead product organization at MARKT-PILOT.

Guilherme Viana to lead product organization at MARKT-PILOT. Guilherme Viana joins MARKT-PILOT as Vice President of Product, driving product-led growth and innovation in the manufacturing aftermarket. Mar 17, 2026 Chicago, March 17, 2026 - MARKT-PILOT has appointed Guilherme Viana as Vice President of Product with effect from January 2026, strengthening its leadership team as the company continues to scale its SaaS platform for the manufacturing aftermarket. In his new role, Viana will drive the product vision and execution to further expand MARKT-PILOT's position as a strategic partner for manufacturers worldwide. Viana brings extensive experience at the intersection of manufacturing, service, and software, having started his career in service departments and pricing execution in the manufacturing industry. He has founded and successfully exited two startups, worked as a consultant, and built SaaS product organizations specifically for manufacturing customers, giving him a broad perspective from early-stage ventures to large enterprises. Focus on execution and product-led growth In the first six months, Viana's focus will be on execution and integration as MARKT-PILOT prepares a major evolution of its platform. The focus is to get the new generation of the product into customers' hands quickly, ensure rapid adoption, and deliver immediate measurable value. Beyond the launch, he aims to shift customers' spare parts business from static to dynamic by embedding pricing intelligence and value capture directly into their daily workflows. Viana's product philosophy centers on a product-led culture, where deep customer insight, measurable outcomes, and rapid iteration drive all decisions. He emphasizes prioritizing outcomes over output, focusing on customer value rather than the sheer number of features shipped. A key responsibility for Guilherme Viana will be refining MARKT-PILOT's unified Pricing Performance Platform MP ONE(TM). This recently launched platform transforms volatile markets from a structural margin risk into a sustained competitive advantage for manufacturers. Vision for a category-defining company Viana sees significant potential for MARKT-PILOT in an aftermarket that remains underserved by technology despite its size and strategic importance to manufacturers. He is convinced that bridging complex, legacy industrial processes with modern SaaS will enable MARKT-PILOT to become a category-defining company in the manufacturing aftermarket. His long-term focus is on building a sustainable moat by delivering unique, continuous value that makes the platform indispensable for customers. "My goal is to build a truly product-led organization that obsesses over the customer, not the code, and turns deep customer insights into tangible revenue impact for manufacturers. We are not just building software. We are building the operating system for the future of the manufacturing aftermarket." VP of Product, MARKT-PILOT Guilherme Viana Viana plans to foster a culture of psychological safety, high trust, and candid feedback to accelerate innovation across product, engineering, and customer success. By breaking down silos and aligning all teams around a single North Star, he aims to increase speed of learning, deployment frequency, and overall impact for MARKT-PILOT's clients. About MARKT-PILOT MARKT-PILOT makes pricing effortless for industrial manufacturers. MP ONE is the pricing performance platform that unifies market intelligence, pricing decisions, and performance measurement to help teams improve net price realization, protect margin, and drive profitable growth. Trusted by 200+ industrial manufacturers worldwide, MARKT-PILOT is headquartered in Stuttgart with additional presence across Europe and North America. www.markt-pilot.com Press Release Gui Viana_PDF Download its media kit: Media Kit MARKT-PILOT Press Contact Carsten Lüdtge Communications Manager E-Mail: [email protected]

MARKT-PILOT
Sep 5th, 2024
MARKT-PILOT Secures 6.2 Million Euros In Seed Funding Round

We are proud to announce that we have secured a 6.2 million euros seed funding round with the renowned venture capital investor Capnamic!

Tech.eu
Apr 26th, 2024
€78M for Spain's reusable rockets, Evolution Technology Fund III raises $50.8M, and a merger for xFarm Technologies

Insight Partners and existing investor Capnamic Ventures are investing €40M in Markt Pilot

Startbase
Apr 25th, 2024
MARKT-PILOT Secures €40M Series A

MARKT-PILOT, an Esslingen-based startup, secured €40 million in a Series A funding round led by Insight Partners, with participation from existing investor Capnamic. The funds will be used to expand in Europe and the USA. The company, founded in 2020, offers PRICERADAR, a SaaS platform for market-oriented pricing of spare parts in the mechanical engineering sector. Insight Partners' VP, Jessie Sheff, will join the advisory board.

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