MMMDSmart builds an enterprise communications platform that provides carrier-grade messaging, voice, and chat services. Its main product, MessageWhiz, is a conversion-based messaging system designed to help businesses engage customers and employees through reliable, scalable communications. The company serves B2B customers directly and through a wholesale network of telecom partners, with API codes that let clients fully control their messaging and other communications. Its edge comes from focusing on large and global enterprises with high security and quality, offering a wholesale delivery network, and API-driven integration instead of generic consumer messaging. The goal is to provide secure, high-quality, scalable communications that enable better engagement and operational efficiency for enterprises.
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2008
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FIMI has acquired a 55% controlling stake in Israeli communications technology firm MMD SMART for approximately $55 million, valuing the company at $100 million. Most of the investment will fund company growth, with the remainder going to founders CEO Arie Frenklakh and Leonid Rubanov. Founded in 2008, MMD enables global businesses to communicate with customers across multiple countries and switch between telecom operators in different markets. The profitable company generates annual sales of approximately NIS 600 million and employs over 200 people in Petah Tikva, Bulgaria and Singapore. FIMI's investment will support expansion into additional countries and accelerate growth. MMD serves telecom operators, technology companies, digital marketers and customer service centres across global markets.
FIMI buys control of communications co MMDSmart. Ishay Davidi credit: Cadya Levy 24 Sep, 2026 10:39 The Israeli private equity fund will pay $55 million for a 55% stake in the Israeli communications services company. Israeli private equity firm FIMI Opportunity Funds, managed by Ishay Davidi, has acquired control (55%) of communications services company MMDSmart for an investment of $55 million. Most of the proceeds will be go to the company to fund growth. MMDSmart is a private communications services group founded in 2008 by CEO Arie Frenklakh and general manager Leonid Rubanov, who will continue in their roles. The company has developed cloud-based software systems that allow enterprises to communicate with their customers via mobile messaging (SMS and RCS), WhatsApp, Viber, Telegram, voice calls, email, and other digital channels. The company, which operates primarily in the global market, has an annual revenue of about NIS 500 million. MMDSmart serves a diverse range of customers worldwide, with subsidiaries in Israel, Bulgaria, Singapore, and other countries. Its client base includes telecommunications and mobile carriers, technology firms, digital marketing agencies, app developers, and customer service center operators, as well as other worldwide organizations requiring marketing, advertising, and customer management solutions. FIMI says it plans to work with the company's management to drive further growth by expanding global operations, deepening engagement with existing and new customers, and continuing to develop and broaden its portfolio of technological solutions. Founded in 1996, FIMI is Israel's first and largest private equity fund, with over $11 billion in assets under management. To date, the fund has acquired control of 109 companies and sold 78 of them, with a total deal value exceeding $9 billion. The fund currently has over 55,000 employees and operates about 50 plants in Israel, as well as dozens of additional plants and companies worldwide. Published by Globes, Israel business news - en.globes.co.il - on September 24, 2026. You May Like
MessageWhiz, powered by MMDSmart, has launched its integration on Zoho Marketplace, enabling Zoho CRM users to automate SMS and WhatsApp messaging. The integration allows businesses to trigger real-time messages based on CRM events such as lead creation and status updates. The platform uses an AI-driven routing engine that dynamically selects delivery routes based on requirements and supported channels. Messages can be incorporated into existing CRM workflows, helping teams automate customer communications and reduce manual effort. The integration supports SMS and WhatsApp channels and is designed for businesses operating across regions and high-volume environments. MessageWhiz's omnichannel platform also supports Viber, Telegram, RCS, email and voice communications, combining AI-driven routing with real-time analytics.
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Industries
Company Size
N/A
Company Stage
Acquired
Total Funding
N/A
Headquarters
Israel
Founded
2008
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