MSA

MSA

Healthcare-focused full-service advertising and PR

Overview

MSA is a full-service media buying, advertising and public relations agency with a healthcare focus in Manhattan. It plans and runs campaigns across TV, radio, digital, print, direct mail, out-of-home, and guerrilla/alternative media, managing budgets up to $40 million annually. It offers market research, consumer testing, multilingual content, and services including web design, SEO, targeted digital and mobile advertising, video creation, and social media management. Its goal is to help health organizations and other brands reach diverse audiences through integrated, data-driven campaigns and strong industry credentials such as being a Google Partner and NYC Emerging Business Enterprise.

About MSA

Simplify's Rating
Why MSA is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Government & Public Sector

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Bermuda

Founded

1960

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Simplify's Take

What believers are saying

  • Q2 2026 revenue reached $503.3 million, up 6%, with free cash flow of $83 million.
  • MSA+ connected solutions reached 14% of portable detection sales, up from 10% last year.
  • Autronica expands MSA’s addressable market by over $3 billion, supporting 2027 cross-selling gains.

What critics are saying

  • Globe faces 1,275 PFAS lawsuits and 21,619 claims as of April 30, 2026.
  • Autronica integration can disrupt operations, delay synergies, and raise unexpected costs through 2027.
  • Middle East logistics and tariffs already pressured fixed monitoring shipments and gross margins.

What makes MSA unique

  • MSA Safety’s ALTAIR io 6 and MSA+ connected solutions deepen recurring software-like lock-in.
  • Autronica closes July 9, 2026, expanding MSA into fire and gas detection.
  • MSA’s 56-year dividend streak signals disciplined capital allocation and durable cash generation.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Paid Vacation

Paid Holidays

Disability Insurance

Life Insurance

401(k) Company Match

Company Equity

Professional Development Budget

Company News

Mount Saint Agnes Academy
Jan 9th, 2025
MSA Establishes Ethan Arruda Award

MSA Establishes Ethan Arruda Award.

Bernews.com
Nov 28th, 2024
MSA Launches New Magazine "The Saint"

MSA launches new magazine "The Saint"

BermudaReal
Oct 11th, 2023
MSA Unveils New Early Learning Centre - New Space Meets Growing Demand For Early Learning Program

MSA unveils new Early Learning Centre - new space meets growing demand for Early Learning Program.

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