MSA

MSA

Healthcare-focused full-service advertising and PR

Overview

MSA is a full-service media buying, advertising and public relations agency with a healthcare focus in Manhattan. It plans and runs campaigns across TV, radio, digital, print, direct mail, out-of-home, and guerrilla/alternative media, managing budgets up to $40 million annually. It offers market research, consumer testing, multilingual content, and services including web design, SEO, targeted digital and mobile advertising, video creation, and social media management. Its goal is to help health organizations and other brands reach diverse audiences through integrated, data-driven campaigns and strong industry credentials such as being a Google Partner and NYC Emerging Business Enterprise.

About MSA

Simplify's Rating
Why MSA is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Government & Public Sector

Design

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1960

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Simplify's Take

What believers are saying

  • Q2 2026 sales reached $503.3 million, up 6%, with 24.1% adjusted margin.
  • MSA posted 56 straight annual dividend increases and $1.2 billion liquidity in Q2 2026.
  • Industrial PPE organic sales rose 16% in Q2 2026, driven by H2 helmets.

What critics are saying

  • PFAS lawsuits hit 1,222 cases and 21,372 claims as of July 27, 2026.
  • Autronica's $555 million purchase lifted pro forma leverage to 1.8x after July 2026.
  • Fire-service sales fell in Q2 2026 as AFG grant orders slowed.

What makes MSA unique

  • MSA Safety sells integrated industrial protection, gas detection, and fire-service systems worldwide.
  • Autronica closed July 9, 2026, expanding MSA into fixed fire and gas detection.
  • G1 SCBA XR, launched August 12, 2026, deepens firefighter product lock-in.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Paid Vacation

Paid Holidays

Disability Insurance

Life Insurance

401(k) Company Match

Company Equity

Professional Development Budget

Company News

Mount Saint Agnes Academy
Jan 9th, 2025
MSA Establishes Ethan Arruda Award

MSA Establishes Ethan Arruda Award.

Bernews.com
Nov 28th, 2024
MSA Launches New Magazine "The Saint"

MSA launches new magazine "The Saint"

BermudaReal
Oct 11th, 2023
MSA Unveils New Early Learning Centre - New Space Meets Growing Demand For Early Learning Program

MSA unveils new Early Learning Centre - new space meets growing demand for Early Learning Program.

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