Simplify's Take
What believers are saying
- MSquared launched avatars and Atlas in 2025, creating a real product line.
- The company raised $150 million and completed a first close in 2025.
- Recent 2026 deals, including Westpark and People's Theater, validate adjacent housing-finance momentum.
What critics are saying
- MSquared still depends on metaverse demand, a market that has not scaled profitably.
- The team is about 43 people, limiting sales coverage and enterprise implementation capacity.
- If brand adoption stalls after 2026, MSquared becomes a costly infrastructure experiment.
What makes MSquared unique
- Improbable spinout MSquared commercializes a browser-based immersive-internet stack.
- MSquared supports interoperable avatars and assets across brands, games, and live events.
- Partnerships with MLB, BBC Philharmonic, and Lamborghini show cross-sector product breadth.
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