• The freedom to offer convenient, contactless payments without being limited to a wired device is likely to make SoftPOS a game-changer for small merchants and big players alike. • SoftPOS has obvious benefits for merchants that deliver services outside of a fixed location, but its benefits for brick-and-mortar businesses are becoming just as clear. • Contactless payments’ growing popularity with consumers is expected to drive explosive growth in SoftPOS over the next four years and beyond.yesSubscribe to our daily newsletter, PYMNTS Today By completing this form, I have read and acknowledged the terms and conditions .Thank you for registering. Please confirm your email to view all our Trackers.Register for Unlimited Access Fill in the form below for free unlimited access to all our Trackers and Studies.Software point-of-sale (SoftPOS) solutions — known by various brand names, including Tap on Mobile and Tap to Pay — are a relatively recent development, but signs of their up-and-coming status are already on the horizon. The technology offers a wireless alternative to traditional POS systems that allows merchants to accept contactless payments using only a smartphone or tablet and a SoftPOS app.By untethering merchants from a fixed location or device, SoftPOS lowers barriers to entry for small businesses, liberating them to leverage the power of contactless payments nearly anywhere, whether at outdoor seating, food trucks, farmers’ markets or pop-up venues. However, SoftPOS systems promise to be a game-changer for more than just micromerchants

➤ April 2022: MYPINPAD, a provider of mobile-based payment acceptance and digital authentication solutions, collaborated with SmartPesa, a provider of payments and agency banking solutions.

Mypinpad, global leader in mobile card payments acceptance and identity authentication solutions, today announced a successful investment round of US$13 million led by highly regarded fintech investor Crossfin Holdings to help expansion and scale up its payments and authentication SaaS offerings.Mypinpad, a global innovator in mobile card payments acceptance and identity authentication software solutions, is thrilled to announce a substantial investment round of $13 million led by Crossfin Holdings (Crossfin). This strategic investment will help expansion and support Mypinpad’s goal of building out its global payments and authentication SaaS offerings.Crossfin is a leading independent fintech group with a portfolio of innovative emerging market companies that focus on solving specific everyday pain points that are not adequately covered by existing products in the market. Mypinpad will further benefit from partnerships with other companies within Crossfin’s portfolio, many of which are engaged in areas closely associated with Mypinpad’s activities.“We are incredibly proud to have secured this investment, especially in the current difficult investment climate,” said Barry Levett, CEO of Mypinpad. “It demonstrates market recognition of our value proposition, successful track record and the innovative solutions we offer. This investment will provide the necessary fuel to accelerate our growth, strengthen our global reach and potentially expand into new verticals.”Dean Sparrow, CEO and co-founder at Crossfin, says the investment unlocks exciting synergies with the broader Crossfin portfolio. “Barry and his team have built an innovative, scalable business that aligns well with Crossfin’s best-of-breed mPOS and SoftPOS payment solutions and related mobile payment security solutions, enabling us to extend our reach across emerging markets globally.”Currently with clients in over 20 different countries, in APAC, EMEA and the Americas, the funds secured will be utilised to further develop Mypinpad’s suite of mobile payments acceptance and authentication solutions, drive technological advancements and expand into new market segments.About Crossfin HoldingsCrossfin is a leading emerging market fintech investment group with a portfolio of high growth and established cash generative businesses, offering investors a blended exposure to technology investments in fintech