Overview

Mable is an Australian online two-sided marketplace that directly connects people needing aged care or disability support with independent support workers in their local community. Consumers choose their own workers and negotiate terms, while Mable collects fees on transactions: 7.95% added to the client’s payment and 10% deducted from the worker’s invoiced amount, bypassing traditional agency overhead. This model enables potentially higher pay for workers and lower costs for clients. The platform serves older Australians, NDIS participants, and private clients, and also offers Business Solutions by Mable to simplify care coordination for other organizations. By facilitating a community-driven, consumer-directed care marketplace, Mable aims to expand access to personalized, flexible home care in Australia.

Simplify's Take

What believers are saying

• Secured $100M equity from General Atlantic in 2025 to fuel expansion.
• Appointed Jay Nawaz from MYOB as chief product officer to enhance platform features.
• Kate Carnell joined board to attract small business owners and sole traders.

What critics are saying

• Gig model drives down wages, causing 50-70% worker defection to agencies in 6-12 months.
• Support at Home transition on November 1, 2025 slashes aged care bookings by 20-30%.
• NDIS caps at $65/hour since July 2025 trigger 15-25% transaction volume drop immediately.

What makes Mable unique

• Mable's two-sided marketplace empowers clients to directly choose and negotiate with independent support workers.
• Platform charges 7.95% client fee and 10% worker fee, bypassing high traditional agency overheads.
• Business Solutions by Mable serves over 1,000 care providers and NDIS coordinators with 22 million hours delivered since 2014.

Help us improve and share your feedback! Did you find this helpful?

YesNo