Madano

Madano

Science and tech-focused strategic communications consultancy

Overview

Madano is a public relations and communications consultancy that helps science, technology, and engineering organizations share their stories and influence public attitudes. Their main product is evidence-based strategic communications built on in-depth insights, combining research, messaging, and creative storytelling to connect clients with the right audiences and drive informed decision-making. Unlike many generalist PR firms, Madano specializes in science and tech sectors, leveraging their focus and being part of AVENIR GLOBAL to offer deep industry knowledge, credibility, and a track record that includes recognition as a PRWeek UK Top 150. The company’s goal is to help individuals and organizations make informed choices on important issues, shape perceptions, and move business objectives forward by delivering clear, data-driven communications strategies and outcomes.

About Madano

Simplify's Rating
Why Madano is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Energy

Healthcare

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2004

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Simplify's Take

What believers are saying

  • June 2026 appointment of Chris Smith expands Madano's research and analytics leadership.
  • Avenir Global's February 2026 Thinks acquisition broadens Madano's strategic intelligence toolkit immediately.
  • Michael Evans still leads Madano, while group turnover reached £22m and 160 staff.

What critics are saying

  • Integration of Thinks and Madano can distract teams through 2026 and slow delivery.
  • Avenir Global can shift investment toward Cherry and Padilla, leaving Madano under-resourced.
  • Large consultancies like Ketchum and Edelman commoditize insight-led communications, eroding Madano's pricing power.

What makes Madano unique

  • Madano sells communications plus research, analytics, data science, and strategic intelligence under one roof.
  • Avenir Global acquired Thinks Insight in February 2026, deepening Madano's research bench.
  • Chris Smith joined June 2026 after Ketchum and Red Consultancy leadership, strengthening insights credibility.

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Benefits

Health Insurance

Disability Insurance

Life Insurance

Wellness Program

Paid Vacation

Sabbatical Leave

Company News

Research Live
May 26th, 2026
Madano appoints head of insights.

Madano appoints head of insights. UK - Communications consultancy Madano, part of Avenir Global, has named Chris Smith as director, head of insights to support the company's work in research, analytics, data science and strategic intelligence. Prior to joining Madano, Smith led the research and insights team at Ketchum and also helped build the insights function at The Red Consultancy, working across consumer, corporate and healthcare. The appointment comes as Madano's parent company, Montreal-based Avenir Global, recently acquired Thinks Insight & Strategy to support the group's strategic and research capabilities. Advertisement Michael Evans, president and managing partner at Madano, said: "Chris joins Madano at a really important point in our growth and evolution. The insights market is changing rapidly, and we were looking for someone with the strategic mindset, commercial instinct and leadership qualities to help shape the next phase of our offer. "Chris brings deep expertise across research, analytics and communications, alongside a strong track record of building high-performing teams and trusted client relationships. Just as importantly, he's a great cultural fit for the business, and I'm delighted to welcome him to the leadership team." Smith added: "Using evidence and data to help organisations with big ambitions navigate complex challenges is exactly what drives me and I've seen first-hand with clients like Allergan and Goldman Sachs how powerful that can be when insight is truly integrated with communications strategy. "I'll be bringing my experience of leading data and insights teams and bridging the 'So what?' gap to deliver effective, high-stakes communications. I can't wait to get stuck in."

PharmiWeb
Apr 30th, 2025
Axon Names New President And Managing Partner, Tina Hahn, As Ralph Sutton Changes Lane

AXON NAMES NEW PRESIDENT AND MANAGING PARTNER, TINA HAHN, AS RALPH SUTTON CHANGES LANEApril 30, 2025—Tina Hahn, who joined AXON in 2012 as Vice President, will now take on the role of AXON’s President and Managing Partner.AVENIR GLOBAL, the Montreal-based holding and management company, announced leadership changes within its strategic healthcare business with the appointment of Ralph Sutton as International Managing Partner, Healthcare, and Tina Hahn as President and Managing Partner of AXON.Ralph Sutton’s new role will focus on growing large-scale relationships with existing and new clients to drive growth across the network. He will also work to identify opportunities where cross-brand collaboration can add the most value to our clients.Ralph was previously leading AXON and will be handing over the role to Tina Hahn. Tina currently leads business in the Nordic region, which includes some of AXON’s largest clients. Prior to joining AXON in 2012, Tina was one of AXON’s clients at Danish medical equipment manufacturer Coloplast. She has an executive MBA and a PhD in Clinical Pharmacy.Speaking about her appointment, Jean-Pierre Vasseur, President and CEO of AVENIR GLOBAL said, “Over the last 13 years, Tina has had a remarkable track record of building deep and enduring client relationships. She sets high standards and leads by example

PRWeek
Jul 1st, 2024
Madano makes senior appointments

Lee Gazey (pictured) has joined Madano as head of insights.

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