The Science-Backed Collection Powered by Microbiome-Friendly Scents Launches Nationwide with Brand Ambassadors Serena Kerrigan and Dr. FranNEW YORK, April 7, 2025 /PRNewswire/ -- Niches Nooks, a fresh and witty approach to intimate care, launches today with a range of pH-balanced essentials in innovative product formats with microbiome-friendly scents. Designed to refresh, cleanse, and care for your most overlooked nooks, the brand is putting intimate care into the spotlight with a witty tone of voice and comedy spin to the topic that historically has been considered a taboo. Incubated by Maesa, the leading disruptor in beauty and wellness, the brand is the company's first foray into the intimate care category

Innovative program provides founders from underserved communities with mentorship, funding, and industry expertise to scale their brandsNEW YORK, March 6, 2025 /PRNewswire/ -- Maesa, the leading disruptor in beauty and personal care with the growing portfolio of innovative and accessible brands, proudly announces the graduation of the second cohort of the #MaesaMagicIncubator. Originally launched in 2023, this program has been dedicated to fostering and uplifting emerging beauty and wellness entrepreneurs from underserved communities, including those identifying as women and/or BIPOC, LGBTQIA+, differently abled, low-income and seniors above 65.Photo: MaesaOver the course of 12 weeks, three winners participated in a dynamic and hands-on program that provided personalized mentorship, specialized business training, and a $35,000 no-strings-attached grant each to fuel their growth. Designed to offer tangible business results, the incubator blends foundational business principles with targeted tracks, such as Finance and Marketing, equipping each entrepreneur with the skills and strategic guidance needed to scale their brands. Graduates also gained access to exclusive industry experiences, including a spot in the prestigious 'Future of Commerce and Work' program at the Harvard Faculty Club and, new this year, a fully paid trip to Cosmoprof North America Miami that provided invaluable industry exposure through a dedicated panel conversation and networking opportunities.The program culminated in a pitch deck presentation to an esteemed advisory board featuring top investors and beauty industry leaders, including Maesa CEO Piyush Jain, Maesa CMO, Oshiya Savur, Managing Director at Bain Capital, Liraz Evenor, and Nyakio Greico, Founder of Nyakio Beauty, Thirteen Lune, and Relevant."The Maesa Magic Incubator is more than just a program – it's a movement," said Piyush Jain, CEO of Maesa. "In just two years, we've witnessed firsthand how access to funding, mentorship, and industry connections can fast-track the success of emerging beauty founders. This program isn't just about providing funding to brands, it's about equipping entrepreneurs from under-represented communities with resources and expertise to build scalable, lasting businesses