Londontown and Magnolia Bakery whip together a sweet, limited-edition collection. The nail wellness brand and beloved bakery join forces to celebrate indulgence, nostalgia, and the season's sweetest inspirations New York, NY, August 25, 2026 -( PR.com )- Londontown, the nail wellness brand known for bringing skincare-level innovation to nail care, is serving up its sweetest collaboration yet with the launch of the Magnolia Bakery x Londontown Collection. The limited-edition partnership transforms Magnolia Bakery's iconic confections into a delectable nail color experience. Bringing together two cult-favorite brands known for quality, craftsmanship, and everyday indulgence, the collection celebrates the little luxuries that make ordinary moments feel special. Londontown, the nail wellness brand known for bringing skincare-level innovation to nail care, is serving up its sweetest collaboration yet with the launch of the Magnolia Bakery x Londontown Collection. The limited-edition partnership transforms Magnolia Bakery's iconic confections into a delectable nail color experience. Bringing together two cult-favorite brands known for quality, craftsmanship, and everyday indulgence, the collection celebrates the little luxuries that make ordinary moments feel special. Blending Magnolia Bakery's nostalgic charm with Londontown's signature care-meets-color philosophy, the collection features four exclusive lakur shades inspired by the bakery's most iconic desserts, along with a gift-ready Sweet Essentials Set. Powered by Londontown's proprietary Care + Pigment Technology, each shade delivers vibrant, high-resolution color while helping support healthier-looking nails. Just as Magnolia Bakery has become known for desserts that are as thoughtfully crafted as they are delicious, Londontown has redefined what nail color can be by pairing beautiful color with skincare-inspired innovation. "At Londontown, we're always looking for ways to make beauty feel joyful, approachable, and a little unexpected," said Marina Dimentman, Founder of LONDONTOWN. "Magnolia Bakery has created some of the most beloved desserts in the world, and like us, they're known for elevating everyday moments into something special. This collection brings together two brands that share a commitment to creating experiences that make people smile. We loved the idea of translating Magnolia's iconic treats into shades that feel nostalgic, playful, and completely irresistible." A collection so sweet, you'll want seconds: · Double Fudge ($16) - a rich chocolate brown · Confetti Cake ($16) - a sweet pastel pink with subtle confetti sparkle · Banana Pudding ($16) - a sheer, creamy yellow · Red Velvet ($16) - a decadent, deep burgundy And for those looking for the ultimate treat, the Magnolia Bakery x Londontown Sweet Essentials Set ($34) arrives beautifully packaged and ready to gift. The limited-edition set includes: · lakur in Confetti Cake · A birthday cupcake-scented cuticle oil · An exclusive Magnolia Bakery x Londontown claw clip · A chocolate-inspired puff cosmetic bag · A whimsical cupcake bag charm Inspired by life's sweetest moments, the collaboration brings together two iconic brands that believe everyday rituals deserve to feel a little more special - whether that's the comfort of a favorite dessert or the confidence of a great manicure. "Magnolia Bakery has always been rooted in bringing joy to everyday moments through desserts, celebrations, and memorable experiences. Partnering with Londontown felt like a natural extension of that mission. We crafted a fun and unexpected way for fans to enjoy their favorite Magnolia Bakery treats right at their fingertips." said Sara Gramling, Head of Brand and Community at Magnolia Bakery. The Magnolia Bakery x Londontown Collection is available for a limited time while supplies last at LondontownUSA.com. Stay Social: About Londontown: Londontown is a women-owned nail care brand redefining nail wellness through skincare-inspired innovation, creating high-performance formulas that deliver healthier-looking nails without compromising on color or wear. Founded by intellectual property attorney Marina Dimentman, the brand was born from her belief that consumers shouldn't have to choose between healthy nails, high impact color, and an effortless routine. The collection includes kur targeted nail wellness treatments, best-selling One-Step Manicures that combine care and color in a single step, and lakur, a high-performance polish powered by optimized pigment technology for smooth, even coverage. Every formula is vegan, cruelty-free, gluten-free, and infused with the brand's proprietary Florium Complex(R). Londontown is available at Amazon, Ulta, Nordstrom, and Londontown.com. About Magnolia Bakery: Magnolia Bakery is the iconic bakery born and baked in New York City that's known for its classic American desserts including its World-Famous Banana Puddings, cakes, cupcakes, and brownies. Magnolia Bakery baked goods are made with an obsession with detail to ensure every bite is a whimsical delight. Since opening its first bakery in NYC in 1996, Magnolia Bakery continues to expand; with many of their best-selling products available in all lower 48 states and in over 40 bakeries internationally, customers and fans can enjoy Magnolia Bakery's whimsical treats right at their fingertips. For more information please visit w ww.magnoliabakery.com. Londontown Lindsay Schoeffler 856-874-6166

Magnolia Bakery unveils Cookie Butter Menu with Biscoff. 08.21.2026 Magnolia Bakery has announced that starting next week, it's giving autumn a cookie butter twist. The bakery chain wanted to create a menu that feels both nostalgic and new by pairing classic seasonal flavors with one of today's most beloved cookie butter brands. On Monday, August 24, the bakery chain is launching a limited-time Cookie Butter Menu with Biscoff, available through November 1 at participating Magnolia Bakery locations nationwide. The seasonal lineup combines Magnolia Bakery's iconic desserts with the flavor of Biscoff Cookie Butter, featuring everything from Pumpkin Spice Banana Pudding with Biscoff and Pumpkin Spice Pudding with Biscoff to a Banana Pudding Cookie stuffed with Biscoff, plus cupcakes, cakes, icebox bars, and even a Cookie Butter Latte with Biscoff. Get better retail baking industry search results. Adding BakeMag tells Google to prioritize bake stories.

Magnolia Bakery brings 'slice of New York' to Louisville. Here's a sneak peek. By Amanda Hancock, Louisville Courier Journal USA Today Network via Reuters Connect Updated August 17, 2026 7:14 PM Gift Article Before the much anticipated opening day of Magnolia Bakery's first location in Louisville, franchise owner Alex Nessenthaler was reminded of living a New York City dream. By her late 20s, a lifelong passion for fashion paid off with a job working for designer Tory Burch. By 31, Nessenthaler met her husband, Patrick, and their 2017 wedding at Whitehall House & Gardens in Louisville appeared in the print edition of The New York Times. But, while living in the Big Apple, Nessenthaler would still often crave a taste of her grandmother's baking from back in Kentucky. To satisfy the hankering for home, Nessenthaler headed straight to Magnolia Bakery for the famous brand's banana pudding. "My grandma makes an amazing banana pudding," Nessenthaler, 40, told The Courier Journal. "So much of (Magnolia Bakery's) banana pudding reminds me of hers. So, when I was a little homesick or missed my family, I would go and have that." During the COVID-19 pandemic, Nessenthaler, her husband and their 4-month-old child moved back to Louisville, where Nessenthaler continued her fashion career with a mix of remote work and traveling to New York and Tory Burch stores across the country. But by 2025, it was time for a change. "I took some time off," she said. "I tried to decide, what did I want to do next?" She then met Kathleen Gosser, an associate professor of franchise management at University of Louisville who hosts the FranchiseU! Podcast. Over coffee one day, Gosser mentioned exciting news from a New York City company. It was getting ready to launch franchising in the U.S. And then Gosser asked, "Have you heard of Magnolia Bakery?" Nessenthaler, of course, knew all about the bakery founded in 1996 and credited with igniting a global cupcake craze after a 2000 appearance on "Sex and the City." "It was like the stars aligned," Nessenthaler said. She then got to work with the Magnolia team, and less than a year later, Nessenthaler is ready to show off Magnolia Bakery at 620 E. Market St. in NuLu inside The Zen, a luxury apartment building. Prior to Magnolia Bakery's announcement in early 2026 about franchising nationwide, Magnolia Bakery only operated locations in New York, Los Angeles, Chicago and internationally. As part of franchising in the U.S., Magnolia Bakery opened a location in Salt Lake City in June. Louisville is the next market on the list, making Nessenthaler the first Magnolia Bakery franchise owner in the state of Kentucky and the second franchise owner in the country. "The products are just so amazing," she said. "And I think for Louisville to be really one of the first markets, it's like, why not? This is such an amazing city. We love food. There's so much vibrancy here. Why wouldn't we be one of the first?" The small Market Street spot, sitting between the upcoming NuLu location of The House of Marigold and Sake A Gogo, is outfitted with shiny bright white walls and counters, along with white and black tiled floors, including one section of tile reading "Magnolia Bakery" outlined with black flowers. A photo wall shows a vintage-inspired light blue clock, a photo of Magnolia Bakery's original location in New York City's West Village and, for local flair, a photo of a Magnolia Bakery container in front of the Louisville Slugger Museum & Factory. Pops of soft mint green and light blue can be seen with a banquette for seating and covered on decorated cakes and tubs of banana pudding as well as a cookbook written by Bobbie Lloyd, Magnolia Bakery's chief baking officer and chief brand officer. During a media preview on Aug. 17, ahead of the official opening on Aug. 18, Lloyd said the 620 E. Market St. space reminded her of Magnolia Bakery's original store that opened 30 years ago in "an old-fashioned neighborhood." "This feels the same way," Lloyd told The Courier Journal."Being here for the opening, it definitely has that vibe going on." She's also happy to see Nessenthaler in action. "I couldn't ask for a better person to carry the legacy of Magnolia Bakery," Lloyd said. "Alex is incredible." While there's been plenty of "build up" to opening day, Lloyd said she's excited for the doors to open and patrons to check out a selection of cheesecakes, cupcakes, cookies, brownies and a banana pudding bar. "I grew up in a small town in the Midwest, and every small town has that, like, corner bakery, that neighborhood bakery that bakes from scratch," Lloyd said. "We are that bakery. We're not just putting out cupcakes. We're part of life celebrations. That's what I want the community to learn about us." Nathan Louer, CEO of Magnolia Bakery, was also in town for the opening of Magnolia Bakery in Louisville. "When we can bring a slice of New York with the local ownership from the franchise side, that is like a magical recipe," he told The Courier Journal. And Nessenthaler intends to keep sharing that recipe. She plans to open two additional Magnolia Bakery locations in the Louisville area within the next few years. "We're really excited to be a part of the community," she said. "I think there's sometimes a notion that it's like a New York brand coming into a city and it's really not. It's a local owner, a local team." And now that Magnolia Bakery is open in her hometown, she never has to miss those tastes of her time in New York City. This story has been updated to add a video. Reach food and dining reporter Amanda Hancock at [email protected]. This article originally appeared on Louisville Courier Journal: Magnolia Bakery brings 'slice of New York' to Louisville. Here's a sneak peek. Reporting by Amanda Hancock, Louisville Courier Journal / Louisville Courier Journal USA TODAY Network via Reuters Connect This story was originally published August 17, 2026 at 4:57 PM.