M

Magnolia Bakery

Global bakery delivering desserts via storefronts

Overview

Magnolia Bakery makes and sells desserts for delivery and in-person experiences around the world. Its offerings include bakery-made cakes, pastries, and sweets that customers can receive at their doorstep or enjoy at its global bakeries. The company also pursues product innovations and partnerships to expand its menu and reach. Unlike some competitors, Magnolia Bakery emphasizes the combination of high-quality desserts with a shared baking experience across multiple locations and collaborative launches. The company’s goal is to provide enjoyable desserts and experiences to customers worldwide, expanding access to its treats and building lasting relationships through partnerships and new offerings.

Work here?Claim your company

About Magnolia Bakery

Simplify's Rating
Why Magnolia Bakery is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureConsumer Goods

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1996

Get referred to Magnolia Bakery

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • Staten Island opened November 3, 2026, proving New York demand still expands.
  • New 2026 partnerships with Holland America, Mimi's, Biscoff, and Londontown extend awareness cheaply.
  • Planned openings in New Jersey, Connecticut, Philadelphia, Cleveland, and Salt Lake City broaden reach.

What critics are saying

  • Chicago shut Magnolia in July 2026 after cockroaches, flies, and license revocation.
  • Franchise rollout is thin: one bad operator can damage quality and brand trust quickly.
  • Private-equity ownership under RSE pressures growth, and stalled unit economics could freeze expansion.

What makes Magnolia Bakery unique

  • Magnolia owns the banana pudding category, amplified by Sex and the City fame.
  • Nathan Louer is pushing franchising with local operators across New York, Ohio, Utah.
  • The brand sells nostalgia plus CPG, airport, cruise, and e-commerce distribution beyond storefronts.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Performance Bonus
  • Professional Development Budget

Company News

Time Out
Nov 2nd, 2026
Magnolia Bakery is expanding to Staten Island for the first time ever tomorrow.

Magnolia Bakery is expanding to Staten Island for the first time ever tomorrow. And it's bringing its world-famous banana pudding with it. Monday November 2 2026 There are a few names synonymous with the New York bakery scene: Dominique Ansel, Milk Bar, Veniero's Pasticceria and, of course, that banana pudding juggernaut, Magnolia Bakery. And though the homegrown chain has 50-plus locations worldwide, peddling its cloud-like pudding and classic, Sex and the City-approved cupcakes since 1996, Magnolia only has physical storefronts in two (Manhattan and Queens) of the five boroughs. But that changes tomorrow. Discover Time Out original video Balloon Museum NYC Yes, on Tuesday, November 3, the famed bakery brand will cap off an already busy year that included its 30th anniversary with its first foray into Staten Island. Magnolia will open the doors on its first Richmond County outpost at 10 a.m. tomorrow in the Hylan Commons Shopping Plaza, at the corner of Hylan Boulevard and New Dorp Lane. The new location marks the brand's first franchise location in New York; the Staten Island bakery is owned by borough local Ereny Ghobrial. "Magnolia Bakery is a brand synonymous with New York, and I'm excited to bring it to a new borough with our Staten Island opening," Ghobrial said, per SILive.com. "So many members of our community already know and love Magnolia Bakery, and we're excited to bring it a little closer to home." Obviously, that creamy, dreamy banana pudding will be on offer at the new bakery branch, layered with vanilla wafers, whipped cream and real bananas. Also on offer will be Magnolia's cupcakes (popular flavors include red velvet and traditional vanilla, each frosted with the brand's signature buttercream swirl) and classic American desserts like layer cakes, lemon bars, fruit pies, specialty cheesecakes, chocolate-chunk cookies and icebox bars, among others. Magnolia Bakery began franchising in 2025, with its first franchise location set in Salt Lake City, Utah. And the Staten Island outpost is reportedly just the latest in a pretty extensive expansion plan, which includes at least 15 additional states joining the bakery fam in the years to come, as reports SILive.com. "Franchising with passionate local operators is so important to us," Magnolia Bakery CEO Nathan Louer said. "We're excited to partner with Ereny to bring the magic of Magnolia Bakery to Staten Island and be a part of this wonderful community." Been there, done that? Think again, my friend.

FOX 13 News
Oct 23rd, 2026
Magnolia Bakery to open 2nd Salt Lake City location in Foothill Village as it marks 30th anniversary.

Magnolia Bakery to open 2nd Salt Lake City location in Foothill Village as it marks 30th anniversary. Magnolia Bakery plans 2nd Salt Lake City location in Foothill Village By: The PLACE Posted 3:31 PM, Oct 23, 2026 Magnolia Bakery is bringing more of its New York City charm to Salt Lake City, with a second local location on the way in Foothill Village following its Holladay Hills debut this summer. The new bakery will offer its world-famous Banana Pudding, cupcakes, cookies, pies and other classic desserts. The expansion comes as Magnolia Bakery celebrates its 30th anniversary this year, marking three decades since its New York City debut in 1996. Founded in New York City's West Village, Magnolia Bakery has become an iconic American bakery, beloved for its world-famous Banana Pudding, classic cupcakes, cakes, cookies, pies and other freshly baked treats. It is known for its nostalgic desserts, whimsical creations, and ability to bring a little sweetness to life's everyday moments and special celebrations. Right now, the bakery is celebrating Halloween with festive fall treats, including its Monster Cupcakes. Bobbie Lloyd demonstrated how to ice Monster Cupcakes, sharing easy decorating tips for Halloween.

Cleveland Magazine
Oct 19th, 2026
Magnolia Bakery opens first Ohio location at Legacy Village.

Magnolia Bakery opens first Ohio location at Legacy Village. The New York City bakery brings its famous banana pudding, scratch-made desserts and plans for further expansion to Northeast Ohio. Photographed by Christina Rufo A taste of New York City has arrived in Northeast Ohio. Magnolia Bakery, the dessert shop known for its banana pudding, which has its own cult following, officially opens its first Ohio location at Legacy Village in Lyndhurst on Oct. 20. Founded in New York City's West Village in 1996, Magnolia Bakery rose to international fame after an appearance on HBO's Sex and the City in 2000. Since then, the bakery has built a devoted following for its scratch-made desserts, with its latest opening marking the beginning of a larger expansion across Greater Cleveland. Daily bites of news, trends and reviews in your e-mail inbox. Located along Legacy Village's central lawn, between fellow newcomers EVOO and Saffron Patch, the bright new storefront occupies the former Rocky Mountain Chocolate Factory space. Inside, glass display cases are filled with colorful cupcakes, elaborately decorated cakes, cheesecakes and other bakery classics. A new build-your-own banana pudding bar lets customers add toppings such as Nutella, brownie bites and red velvet cake pieces. Coffee drinks are also available, with hours from 8 a.m. to 9 p.m. Sunday through Thursday and 8 a.m. to 10 p.m. Friday and Saturday. Bringing Magnolia to Cleveland are Northeast Ohio natives Joe and Jess Leonard, who live in Ohio City and spent two decades working in finance and private-equity accounting before pursuing their first venture in food. Photographed by Christina Rufo When the franchise opportunity arose, the couple saw a chance to bring the New York favorite to their hometown. After visiting Magnolia Bakery in New York City and experiencing it firsthand, they were sold. "We fell in love with the brand. It's very whimsical. It's beautiful. It brings joy and sweetness to people's lives," says Jess. The Lyndhurst opening is only the beginning for the couple, who plan to establish five Magnolia Bakery locations across Northeast Ohio over the next three years. Already negotiating a lease for a second location, they're eyeing Ohio City and hope to open two additional shops in 2027. As Magnolia expands, maintaining quality remains a priority for Bobbie Lloyd, the company's chief brand and baking officer. Lloyd, who joined Magnolia in 2006 and previously served as CEO, says the bakery relies on baking in limited quantities to keep its desserts fresh. Photographed by Christina Rufo "We bake in small batches all day, every day," says Lloyd. "One batch is 60 cupcakes. When we need more, we make more throughout the day as we need them." That same precision goes into Magnolia's signature banana pudding, from the balance of its ingredients to the ripeness of the fruit. "We didn't create banana pudding; we perfected it," says Lloyd. "It really is that ratio of ingredients, and then knowing what is a ripe banana, because you've got to know when it's perfectly ripe to get the right amount of banana flavor." Photographed by Christina Rufo Following Salt Lake City and Louisville, Kentucky, Legacy Village is Magnolia's third U.S. franchise, part of a measured effort to bring the bakery to more communities. For Lloyd, whose husband is from Akron, the opening hits close to home after more than 30 years of visits to the region. Beyond the company's broader expansion, the Leonards hope to establish a stronger presence with an emphasis on catering for celebrations and events throughout the region. "We want to be more ingrained in the community, doing more catering for large cupcake orders, weddings, birthdays and corporate events, and being part of the community beyond just that grab-and-go experience," says Jess. Cleveland Magazine is also available in print, featuring immersive stories, helpful guides and beautiful photography and design. Of Interest

Spot On Ohio
Oct 15th, 2026
World-famous Magnolia bakery coming to northeast Ohio.

World-famous Magnolia bakery coming to northeast Ohio. A world-famous bakery known for its iconic banana pudding and cupcakes is opening its first ever Ohio location. |!| Cleveland Magnolia

Bake Magazine
Oct 1st, 2026
Magnolia Bakery and Mimi's debut Banana Pudding frozen yogurt.

Magnolia Bakery and Mimi's debut Banana Pudding frozen yogurt. Oct 1, 2026 Fall is getting sweeter as Magnolia Bakery and Mimi's partner on a month-long collaboration across the frozen yogurt brand's three New York City locations, running through Nov. 2. The promotion features Mimi's first co-developed flavor, a limited-edition Banana Pudding frozen yogurt created with Magnolia Bakery and inspired by the bakery's signature dessert. The collaboration also brings Magnolia Bakery's iconic Banana Pudding to Mimi's toppings bar, allowing customers to add the dessert to any frozen yogurt flavor. Ahead of the Oct. 2 launch, customers visiting Mimi's Upper East Side, Greenwich Village and Soho locations can enjoy Magnolia Bakery samples and limited-time giveaways while supplies last. The frozen yogurt flavor builds on the popularity of Magnolia Bakery's Banana Pudding, which was previously named Food Network's No. 1 dessert in America.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Magnolia Bakery right now.

Find jobs on Simplify and start your career today

We update Magnolia Bakery's jobs every few hours, so check again soon!Browse all jobs