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Major League Soccer

North American pro soccer league media

Overview

Major League Soccer runs the top professional soccer league in North America and provides digital content like live scores, highlights, stats, fantasy soccer, and news, plus tickets to matches. Its products include MLS Digital Properties, which sells 24/7 online advertising to reach sports fans, and partnerships with Soccer United Marketing (SUM) that create turnkey programs across content, video, mobile, and social. Unlike many competitors, MLS combines a pro league with an integrated media and marketing network to deliver cross-channel fan experiences. The goal is to grow North American soccer fandom, maximize audience engagement, and increase revenue from advertising, sponsorships, and live-event sales.

Significant Headcount Growth

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About Major League Soccer

Simplify's Rating
Why Major League Soccer is rated
B+
Rated A on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEntertainment

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$25M

Headquarters

New York City, New York

Founded

1996

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What believers are saying

  • Apple removed the Season Pass paywall for 2026, expanding reach across subscribers.
  • TeamSnap’s August 2026 MLS NEXT exclusive curriculum deepens youth engagement and coaching attachment.
  • Chevrolet Driven FC returned September 18, 2026, strengthening Canadian grassroots sponsorships and brand loyalty.

What critics are saying

  • MLS players’ CBA expires January 31, 2028, inviting labor disruption and roster conflict.
  • The Apple TV rights deal expires in 2029; weak renewal terms crush league economics.
  • Larry Berg’s 2027 calendar switch risks scheduling chaos, travel friction, and broadcast disruption.

What makes Major League Soccer unique

  • MLS owns North America’s top soccer pyramid, with 30 clubs and three-country footprint.
  • Apple TV carries every 2026 MLS match with no blackouts, simplifying fan access.
  • MLS NEXT and MLS GO create a vertically integrated youth-to-pro pathway.

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Funding

Total Funding

$25M

Above

Industry Average

Funded Over

1 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Wellness Program
  • Unlimited Paid Time Off
  • Hybrid Work Options
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

16%

1 year growth

16%

2 year growth

16%
Entrepreneur
Nov 3rd, 2026
The best idea for his business came from a customer. And it led to 300% growth: 'we're going all-in on this'

The best idea for his business came from a customer. And it led to 300% growth: 'we're going all-in on this' Fit:match founder Haniff Brown built tech to help shoppers find clothes that fit, until a soccer club asked him to try something new. There are some founders who think that only good ideas can come from them. Haniff Brown is not one of those founders. In 2024, the Williams College math major and former private equity investor was promoting his company Fit:match's AI body-scanning technology as a way to help shoppers find clothes that fit. Then a major English soccer team asked if he'd bring the tech to their youth academy for an entirely different use. He almost said no, but went anyway, and after listening to the coaches, he found an entirely different use for the tech - and much bigger business in the process. Today, Fit:match partners with FIFA, Major League Soccer and Major League Baseball to deliver athletes a full set of anthropometric and body-composition measurements in seconds. Brown spoke with Entrepreneur to share his insights and advice for building, growing and seizing unexpected opportunities. Let's start with the elevator pitch. What is Fit:match? Fit:match is a body intelligence platform. Think of us almost like the ChatGPT or the Claude or the Gemini of the human body. We provide remote access to body intelligence and body analytics at scale. So if you want precision or data analytics on the human body, we are the company providing that for hospitals, for athletes, and coaches, and really across the board. Talk to us about the pivot from your tech focusing on people buying clothing. I think it was in 2024 when we got a call from a really large sports team in England. We were doing some work in a retailer and they said to us, "Hey, we really like your technology. I know that you're using it for shopping, but can you swing by our youth academy out in the countryside in England?" At first, we were like, no, the technology is built for this purpose. But sometimes as an entrepreneur, you just have to take a risk and you have to go with your gut. And I felt, why not? So when I was there, I started to talk to the coaches, I started to talk to the scouts and then the sports scientists. And that really was the aha moment for us. What they told us at that academy is, "Hey, if you can get this body scanning process down to 10 to 15 seconds, you would unlock a huge advantage for us." Because most assessments in sports take a long time and involve pulling an athlete out of training. I came back from that trip and I was just like, "We're going all-in on this." You're a die-hard Manchester United fan - how does it feel to build a business around something you love? What makes me the happiest is the fact that whether it is the MLB or Major League Soccer, we're doing it at the youth level. If you can democratize it the right way, you can get access to more youth, you can help develop ecosystems and pathways that don't exist today, and you can also provide data to parents so they can make better decisions for their sons and daughters. [Photo credit: Fit:match] For entrepreneurs, how important is it to put your product in people's hands to experience it? You have entrepreneurs, and then you have founders that are trying to build something that doesn't exist. I'm on the latter piece. A big part of this journey for me has not only been, "Hey, the technology works!" but it's also now proving to enterprises, businesses, markets and consumers that this is something they can do. A big part of how I've tackled adoption is to put the technology out there as much as possible. Because the more that's hidden, the more obstacles you have to face in that selling journey. So every client call that I have now, whether I'm talking to Cleveland Clinic or a sports team in Peru, I start with a demo of the technology. Not a video, not a picture. We have someone on our team get on the call, take out their iPhone, click four pictures, and go through the technology, because I want to educate the person on the other side that this is easy. This is an experience that I always tell people my eight-year-old son can do and my 70-year-old mom can do. And what I found is the ROI and the payback on putting it out there has been huge. What's your advice to founders out there seeking funding? I've been fairly open about this. I do not like fundraising. I like building products, I like scaling teams, I like having fun on that side of the business. So I view fundraising almost as if you're going in a car from Los Angeles to New York, and somewhere along the line you're gonna break down and not have any fuel left. And you need a gas station along the journey. Fundraising is those gas stations. It's not the means, it's not the ends - it's just some fuel that you need to get to the next stage and execute your journey. If I build the right product, if I build the right market, if I have customers who are paying, I'll find the right investor. I find a lot of entrepreneurs try to focus on fundraising first, then those things second. What I found is that fundraising becomes easier once you solve for those things. So my advice is to focus on the stuff that investors really want to see. Dan bova - VP of special projects. Entrepreneur Staff

OPB
Oct 27th, 2026
OPB's First Look: A tale of two school districts.

OPB's First Look: A tale of two school districts. Oct. 27, 2026 7:30 a.m. Good morning, Northwest. Proposed school closures and other changes at Oregon's two largest public school districts would affect thousands of students. While Portland Public and Salem-Keizer's plans share many similarities, they differ in some key ways. OPB education reporter Elizabeth Miller unpacks it all to start today's newsletter. We're also just one week from midterm elections. OPB's ballot guide highlights all our coverage to help you make informed choices before ballots are due. Here's your First Look at Tuesday's news. - Bradley W. Parks Top story. Oregon's 2 largest districts face opposition as they attempt to close multiple schools. It's been about three weeks since Oregon's two largest school districts announced plans to close up to 20 schools combined. Portland Public Schools has outlined two scenarios to close up to 14 schools, mostly elementary schools with one middle school. The Salem-Keizer district has proposed closing six elementary schools. Both districts' plans would affect more than just the schools up for closure. Between boundary changes and program moves, dozens of campuses and thousands of students would be affected. We break down the similarities and differences between the two districts' situations. (Elizabeth Miller) 3 things to know. THANKS TO OUR SPONSOR: * In the wake of the Silver Rail Elementary shooting, Gov. Tina Kotek announced she's instructed state agencies to help the schools and families in the Bend-La Pine district in several ways, whether it's increased funds, fast-tracked family leave or flexing some school requirements. (Dirk VanderHart) * Pacific Seafood processing plant workers are back on the job in Newport after a fire on Sunday in one of the company's buildings forced an evacuation of the Yaquina Bay waterfront. (Alejandro Figueroa and Kyra Buckley) * After 16 seasons with the Portland Timbers, team captain Diego Chara, 40, is set to retire from Major League Soccer next year. (Riley Martinez) Northwest headlines. * Loggers in Oregon and across industry say Roadless Rule repeal won't solve their biggest challenges (Kirk Siegler, NPR) * Ashland officer shoots man after police respond to business alarm (Justin Higginbottom, JPR) * Federal attorneys allege hundreds of non-citizens are voting in Washington elections (Dyer Oxley and Amy Radil, KUOW) * Oregon quarterback Dante Moore not expected to return this season, coach Dan Lanning says (Anne M. Peterson, AP) * Oregon fires offensive coordinator Drew Mehringer after a loss to Illinois (Anne M. Peterson, AP) Listen in on OPB's daily conversation. "Think Out Loud" airs at noon and 8 p.m. weekdays on OPB Radio, opb.org and the OPB News app. Today's planned topics (subject to change): * Bend-La Pine superintendent on restarting classes after Silver Rail shooting * Court order limits wild horse capture in southeastern Oregon One more look. Oregon looking at new rules for 3-mile-wide ribbon of ocean along the coast. Oregon's foray into coastal management began in the 1960s with the "Beach Bill," but it wasn't until 1994 the state developed what it calls the Territorial Sea Plan. That plan covers a wide range of issues like undersea cables, fishing and renewable energies. It's also getting old. So the state is asking the Ocean Policy Advisory Council to review the plan to help strengthen protections for Oregon's marine ecosystem and ensure Oregonians get fair compensation for use of the seafloor. (Kristian Foden-Vencil) THANKS TO OUR SPONSOR: Daily news in your inbox. Sign up today for OPB's "First Look" - your daily guide to the most important news and culture stories from around the Northwest.

Newswire
Sep 18th, 2026
Connecting communities through sport: Chevrolet and MLS announce 2026 'Chevrolet Driven FC' youth soccer experience.

Connecting communities through sport: Chevrolet and MLS announce 2026 'Chevrolet Driven FC' youth soccer experience. Sep 18, 2026, 11:50 ET Empowering Next-Generation Canadian Talent, National Partnership Celebrates Grassroots Soccer with Young Athletes TORONTO, Sept. 18, 2026 /CNW/ - Chevrolet and Major League Soccer (MLS) today announced the return of the Chevrolet Driven FC youth soccer experience. This national initiative is dedicated to recognizing and celebrating deserving young soccer players across Canada who display hustle, heart, and grit both on the pitch and within their local communities. Scheduled for later this month, the program will deliver unforgettable opportunities for young players to train, learn, and interact directly with professional players from Canada's three MLS clubs: Toronto FC, CF Montréal and Vancouver Whitecaps FC. The 2026 Chevrolet Driven FC tour will visit each host city on the following dates: * Toronto, ON (Toronto FC): Sunday, September 20, 2026 at BMO Training Grounds * Montreal, QC (CF Montréal): Tuesday, September 22, 2026 at Stade Saputo * Vancouver, BC (Vancouver Whitecaps FC): Sunday, September 27, 2026 at the National Soccer Development Centre Each event will host up to 85 selected youth soccer players. Across all three dates, young athletes will hone their skills through interactive training drills, build lasting friendships, and participate in candid Q&A sessions with first-team MLS players. MLS Player Mentorship A headline feature of the experience is the direct involvement of premier professional soccer talent. Several first-team MLS players from each club will participate on field across their respective events to lead drills, share career advice, and mentor participants. Featured players include Toronto FC defender/midfielder Richie Laryea, along with Vancouver Whitecaps FC defender Sam Adekugbe. Together with additional first-team players and club representatives across all three markets, they will help deliver an unmatched mentorship experience for Canada's young aspiring soccer players. "Major League Soccer is proud to collaborate with Chevrolet on an initiative that brings young players closer to the game and the athletes who inspire them," said Diego Moratorio, General Manager, MLS Canada. "Chevrolet Driven FC creates meaningful access for youth across Canada while supporting our shared commitment to growing soccer at the grassroots level." Community-Driven Nomination Process The nomination process for Chevrolet Driven FC is led directly by each host MLS club and actively supported by local Chevrolet dealerships through community outreach initiatives. The participating clubs engage with local youth leagues, schools, and community organizations to identify deserving young athletes, with local dealerships providing essential support to help bring these opportunities to their surrounding neighborhoods. "At Chevrolet, we believe in the power of sport to unite communities and inspire the next generation of leaders and athletes," said Lauren MacDonald, Chief Marketing Officer, General Motors Canada. "Partnering with MLS allows us to deliver unique experiences directly to local youth. Chevrolet Driven FC is about removing barriers, celebrating community spirit, and giving young players memories that will stay with them forever." How to Nominate a Youth Player There is still time remaining for community members to nominate deserving youth soccer players for this year's events. To submit a nomination for an inspiring young player in your community, please visit the nomination page. For more information about the Chevrolet Driven FC program, please visit www.drivenfc.ca About Chevrolet Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features, and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca/en. About Major League Soccer (MLS) Headquartered in New York City, Major League Soccer - celebrating its 31st season in 2026 - features 30 clubs throughout the United States and Canada. All MLS and Leagues Cup matches can be watched on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com, and features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app. SOURCE Chevrolet Canada Andrew Slock, Weber Shandwick, [email protected]

Gonyu Athletics
Sep 9th, 2026
New York University athletics unveils transformative Performance Elevation initiative.

New York University athletics unveils transformative Performance Elevation initiative. Unprecedented collaboration of resources available for student-athletes. Under the direction of New York University Director of Athletics Jake Olkkola and Associate Athletic Director for Student-Athlete Health and Performance Nikki Webb, NYU has launched a groundbreaking Performance Elevation initiative designed to redefine how the NYU student-athlete trains and recovers. Built on innovation, collaboration, and an unprecedented investment in the holistic development of student-athletes, the initiative brings together an integrated ecosystem of resources and expertise designed to elevate performance, health, well-being, and personal development. Drawing on resources and practices traditionally found only within professional sports and leading Division I programs, NYU is creating a model that is truly distinctive at the Division III level. By bringing together high-level performance science, health and wellness, mental performance, nutrition, recovery, and other specialized resources, Performance Elevation will provide NYU's student-athletes with the tools, expertise, and support necessary to perform at their highest level, both in competition and in life. This is an investment not simply in winning, but in creating an exceptional and transformative student-athlete experience at NYU. "The holistic nature of this enterprise has been years in the making," Olkkola revealed. "Piece by piece, we have built something that is truly unique. There is nothing more important than the health, wellbeing, and performance of our student-athletes, and our goal is to give them access to the very best care, expertise, and technology to help them perform at the highest level." Webb, who most recently served as Manager, Player Health & Performance for Major League Soccer (MLS) before taking her current role at NYU, heads a Performance Elevation Team which includes nine athletic trainers, five performance strength coaches, four mental performance specialists, including one dedicated endurance sport specialist, two sport dietitians, and a performance science data analyst. All of these areas will work together as one combined group in order to provide the best possible care and guidance for student-athlete performance. "I am excited about this next phase of growth for NYU Athletics," Webb said. "When you bring training, nutrition, mental wellbeing, medicine, and recovery into the same room, everything changes for the student-athlete. Instead of piecing together their own support network, we surround them with a whole team working in sync to help them feel, think and perform at their absolute best." Integrating this array of disciplines creates a unified support system that optimizes student-athlete potential on and off the field. Each discipline provides specialized value, from fueling exertion and tracking physical workload to sharpening mental resilience and safeguarding health. The true impact of this model occurs when these fields converge around a single athlete or a team. NYU has finished within the top-10 of the Division III Learfield Directors Cup standings in each of the last three seasons, including a seventh-place showing last year. "In the increasingly competitive landscape of collegiate athletics, we believe this is a defining point of distinction for NYU," Olkkola added. "We are creating an elite destination where talented student-athletes can train, compete, and grow, while supported by an unparalleled performance ecosystem in the heart of New York City."

BridgeTower Media
Sep 3rd, 2026
Middlesex County lands new MLS NEXT Pro soccer club.

Middlesex County lands new MLS NEXT Pro soccer club. The basics: * New Jersey MLS NEXT Pro soccer club to debut in Middlesex County * Team home will be at $350M NEXUS sports and entertainment district * First match scheduled for July 2027 * Middlesex County to become New York City FC Youth Programs' regional hub Middlesex County, you're getting a professional soccer club. On Sept. 2, officials gathered at Major League Soccer's headquarters in New York City to unveil plans to bring MLS NEXT Pro soccer to the county. Leaders from Hometown Soccer Holdings, New York City FC, MLS NEXT Pro and Middlesex County announced that New York City FC II will begin a new chapter under HSH. The club will initially be known as New Jersey MLS NEXT Pro. The team will eventually be given a new identity - including a name, colors and crest - that reflects the Middlesex County region. The community will be invited to weigh in on the branding, officials said. Part of the county's Community, Innovation and Opportunity (CIO) Strategic Investment Plan, the hub is scheduled to open this fall. The team will play its first match in July 2027. "Bringing professional soccer to Middlesex County, and its almost 900,000 residents, will make us an exciting new sports destination in New Jersey," Middlesex County Commissioner Director Ronald Rios said in a statement, adding that the club will "entice more visitors to our region." How it started. In April, MLS and private equity firm KKR announced a strategic investment to grow MLS NEXT Pro. The entities formed Hometown Soccer Holdings to serve as the collaboration's "commercial engine," according to the spring unveiling. New Jersey MLS NEXT Pro will be the first club to relaunch under the partnership. "This is exactly the kind of opportunity we envisioned when MLS partnered with KKR and Hometown Soccer Holdings to accelerate the growth of MLS NEXT Pro," said MLS Commissioner Don Garber. "As the first club to relaunch under that partnership, New Jersey MLS NEXT Pro represents an important step in the league's next chapter by strengthening player development and bringing professional soccer closer to more communities," Garber added. Officials noted the team will continue to serve as New York City FC's MLS NEXT Pro affiliate and that New York City FC will continue to oversee the team's sporting operations. After the World Cup. Gov. Mikie Sherrill was on hand for the announcement. "New Jersey is a soccer state, and today we're once again giving fans across the Garden State a team to call their own," Sherrill said. "Bringing professional soccer to NEXUS gives fans in the heart of our state a team to rally behind while creating new opportunities for athletes and strengthening our state's growing sports economy." New Jersey and New York are still basking in the glow of the 2026 FIFA World Cup, which generated $3.5 billion in total economic impact across the region. Officials say the tournament and community investments surrounding the event inspired the next generation of soccer players. 'Join' the team. * New Jersey MLS NEXT Pro founding membership info can be found here. * Youth program info can be found here. Building on that momentum, Middlesex County will become the second official New York City FC Youth Programs' Regional Hub. In 2027, the organization will establish a new youth soccer club in the county with teams and programming for kids from ages 3 to 18. Rios added, "The Board of County Commissioners and I know that this new club will bolster soccer culture in our region and attract new interest for the sport, especially among our youth." "Professional soccer belongs in communities like Middlesex County, New Jersey," said Tom Glick, CEO of Hometown Soccer Holdings. "The county's remarkable diversity, deep soccer culture, and passion for the game make this the right place to build something lasting."

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