Major League Soccer

Major League Soccer

North American pro soccer league media

Overview

Major League Soccer is the top professional soccer league in North America, delivering digital content, live scores, highlights, news, and tickets for matches to soccer fans. Its product works through MLS Digital Properties, which provides 24/7 online advertising opportunities, and through Soccer United Marketing (SUM) partnerships that run turnkey programs across content, video, mobile, and social media. This combination creates a distinctive media and marketing network tied to the league, enabling consistent fan engagement across multiple channels. The goal is to grow soccer’s fan base in North America and increase revenue from ads, sponsorships, and live-event experiences.

Significant Headcount Growth

About Major League Soccer

Simplify's Rating
Why Major League Soccer is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Entertainment

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$25M

Headquarters

New York City, New York

Founded

1996

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Simplify's Take

What believers are saying

  • Larry Berg starts January 1, 2027, bringing private-equity urgency to MLS operations.
  • TeamSnap expanded MLS NEXT training content in August 2026, widening family engagement.
  • Apple pays MLS $200 million in 2026 and $275 million annually afterward.

What critics are saying

  • Apple rights expire in 2029; a weak renewal hits revenue and visibility.
  • The players' contract expires January 31, 2028, inviting a strike during calendar changes.
  • A 2028 players' strike during the calendar transition freezes matches and alienates new fans.

What makes Major League Soccer unique

  • MLS spans 30 clubs across the United States and Canada, with Apple TV distribution.
  • The 2027 summer-to-spring calendar aligns MLS with Europe and improves transfer-market leverage.
  • MLS NEXT and MLS GO create a youth-development pipeline from ages 4-19.

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Funding

Total Funding

$25M

Above

Industry Average

Funded Over

1 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Unlimited Paid Time Off

Hybrid Work Options

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

15%

1 year growth

15%

2 year growth

15%
Gonyu Athletics
Sep 9th, 2026
New York University athletics unveils transformative Performance Elevation initiative.

New York University athletics unveils transformative Performance Elevation initiative. Unprecedented collaboration of resources available for student-athletes. Under the direction of New York University Director of Athletics Jake Olkkola and Associate Athletic Director for Student-Athlete Health and Performance Nikki Webb, NYU has launched a groundbreaking Performance Elevation initiative designed to redefine how the NYU student-athlete trains and recovers. Built on innovation, collaboration, and an unprecedented investment in the holistic development of student-athletes, the initiative brings together an integrated ecosystem of resources and expertise designed to elevate performance, health, well-being, and personal development. Drawing on resources and practices traditionally found only within professional sports and leading Division I programs, NYU is creating a model that is truly distinctive at the Division III level. By bringing together high-level performance science, health and wellness, mental performance, nutrition, recovery, and other specialized resources, Performance Elevation will provide NYU's student-athletes with the tools, expertise, and support necessary to perform at their highest level, both in competition and in life. This is an investment not simply in winning, but in creating an exceptional and transformative student-athlete experience at NYU. "The holistic nature of this enterprise has been years in the making," Olkkola revealed. "Piece by piece, we have built something that is truly unique. There is nothing more important than the health, wellbeing, and performance of our student-athletes, and our goal is to give them access to the very best care, expertise, and technology to help them perform at the highest level." Webb, who most recently served as Manager, Player Health & Performance for Major League Soccer (MLS) before taking her current role at NYU, heads a Performance Elevation Team which includes nine athletic trainers, five performance strength coaches, four mental performance specialists, including one dedicated endurance sport specialist, two sport dietitians, and a performance science data analyst. All of these areas will work together as one combined group in order to provide the best possible care and guidance for student-athlete performance. "I am excited about this next phase of growth for NYU Athletics," Webb said. "When you bring training, nutrition, mental wellbeing, medicine, and recovery into the same room, everything changes for the student-athlete. Instead of piecing together their own support network, we surround them with a whole team working in sync to help them feel, think and perform at their absolute best." Integrating this array of disciplines creates a unified support system that optimizes student-athlete potential on and off the field. Each discipline provides specialized value, from fueling exertion and tracking physical workload to sharpening mental resilience and safeguarding health. The true impact of this model occurs when these fields converge around a single athlete or a team. NYU has finished within the top-10 of the Division III Learfield Directors Cup standings in each of the last three seasons, including a seventh-place showing last year. "In the increasingly competitive landscape of collegiate athletics, we believe this is a defining point of distinction for NYU," Olkkola added. "We are creating an elite destination where talented student-athletes can train, compete, and grow, while supported by an unparalleled performance ecosystem in the heart of New York City."

Jobs in Football
Aug 22nd, 2026
Principal AI/ML Engineer, Semantic Data.

Principal AI/ML Engineer, Semantic Data. Job description. Major League Soccer is building advanced AI and data platforms to power fan intelligence, personalization, and data-driven decisioning across the organization. Latest videos. Video Muted The Principal AI/ML Engineer, Semantic Data will design and build the semantic intelligence layer that enables consistent understanding of fan data, business concepts, and operational workflows across MLS systems. This role combines semantic data systems with applied LLM engineering to build grounded, production-grade AI capabilities. This is a systems engineering role responsible for building and scaling real-world AI infrastructure, including knowledge graphs, retrieval systems, and LLM-powered applications. Responsibilities AI & knowledge systems development. * Design and implement embedding pipelines across fan data, content, metadata, and behavioral signals * Build metadata and enrichment systems that normalize and structure enterprise data for AI use * Develop knowledge bases and retrieval systems using vector databases and hybrid search architectures * Create context assembly pipelines combining structured data, documents, APIs, and historical outputs * Enable AI systems to operate on unified semantic representations rather than raw data Semantic layer & knowledge graphs. * Architect and manage knowledge graphs representing fan, content, and business entity relationships * Define and maintain a semantic layer standardizing metrics, features, and business concepts * Design ontologies, taxonomies, and entity models for fan behavior and identity * Implement graph-based reasoning and enrichment workflows * Ensure semantic consistency across analytics, ML, and operational systems LLM & applied AI systems. * Design and build retrieval-augmented generation (RAG) systems grounded in semantic data * Integrate LLMs for reasoning over structured and unstructured data * Develop pipelines translating natural language into structured outputs such as queries and analytical tasks * Build and optimize context pipelines improving LLM grounding and factual accuracy * Evaluate and integrate open-weight models for domain-specific reasoning * Fine-tune or adapt models using parameter-efficient techniques * Support deployment of LLM systems in private or on-prem GPU environments * Optimize inference workflows for latency, cost, and scalability * Enable LLM-driven workflows that reason over semantic data and retrieval systems Platform & infrastructure. * Build scalable, production-grade services and APIs for semantic and AI systems * Work with vector and graph databases to support retrieval and reasoning * Integrate structured data, documents, APIs, and model outputs * Partner with data engineering on batch and real-time pipelines * Ensure systems meet performance and reliability requirements Governance, evaluation & reliability. * Design evaluation frameworks for retrieval quality and LLM output correctness * Monitor system performance, relevance, and model behavior * Establish guardrails for explainability, traceability, and data attribution * Ensure safe and reliable generation of structured outputs * Mitigate risks related to bias, data leakage, and inconsistencies Cross-Functional collaboration. * Collaborate with product, analytics, and engineering teams on AI use cases * Translate business problems into systems combining semantic data and LLM reasoning * Partner with ML teams to improve model performance through better grounding * Mentor engineers and establish best practices Qualifications * Master's degree or higher in computer science, engineering, or related field, or equivalent experience * 8-10+ years of experience in ML engineering, data systems, or applied AI * Strong expertise in Python, SQL, and production software engineering * Deep experience with semantic data modeling, ontologies, and entity resolution * Hands-on experience with embeddings, vector search, and retrieval systems * Experience building and deploying LLM-powered systems including RAG * Experience building production-grade AI systems at scale * Strong understanding of distributed systems and data architecture Preferred qualifications. * Experience with knowledge graphs and graph databases * Experience designing semantic layers or feature stores * Experience with open-weight LLMs and model adaptation * Familiarity with on-prem or private GPU deployments * Experience with modern data platforms (AWS, Snowflake, Databricks) * Background in marketing analytics, personalization, or customer data platforms Total Rewards Major League Soccer offers a competitive starting base salary of $235,000-$260,000, based on individual qualifications, market financials, and operational business needs. We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent. Our benefits package includes comprehensive medical, dental, and vision coverage, a $500 wellness reimbursement, and generous Holiday and PTO schedule to promote work-life balance. We also prioritize career and professional development, offering on-the-job training, feedback, and ongoing educational opportunities. Major League Soccer believes in the value of in-person collaboration to support teamwork, creativity, and connection. Employees in this role are expected to work a four (4) day in-office schedule, with the flexibility to work remotely one (1) day each week, based on business and department needs. Major League Soccer is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. Major League Soccer is committed to providing reasonable accommodations to individuals with disabilities throughout the application and hiring process, as well as during employment. Applicants who require an accommodation may contact Human Resources to request assistance. Join our team and help support the growth and success of Major League Soccer. About Major League Soccer

Awful Announcing
Aug 13th, 2026
Kaylyn Kyle announces MLS departure.

Kaylyn Kyle announces MLS departure. Former Canadian soccer star Kaylyn Kyle is leaving MLS after four years as a host and analyst on the league's Apple TV broadcasts. Throughout its Apple TV era, former Canadian soccer star Kaylyn Kyle has been a fixture as a key host for their studio presentation. Kyle had 101 caps for Canada from 2007 to 2018, winning a bronze medal at the 2012 London Olympics and playing for several NWSL clubs. She then transitioned into the media world, first with TSN in Canada and then with Inter Miami as a sideline reporter, before joining MLS in 2023. Video Muted On Wednesday, Kyle stated in an Instagram post that she is leaving MLS for a new opportunity after four years with the league. "The Hardest Goodbye. Four years ago, I started a new chapter with Major League Soccer and Apple TV, never knowing just how deeply it would shape me, challenge me, and quietly change my life in all the best ways. I'm incredibly proud of what we created, the memories we made, and the opportunities this job gave me. But the hardest part of leaving isn't the job - it's the people," Kyle wrote in an Instagram post. She also shared, "I'm so excited for this next chapter, but walking away from the people who made these four years so full of love is incredibly hard. I'm leaving the job, but I'm carrying my 5 best friends, every memory, and all the love with me." When reached by Awful Announcing, Major League Soccer confirmed Kyle's last show will be August 19th. Kyle was a major part of the MLS on Apple team, appearing on MLS Countdown and MLS 360. She has been active on Leagues Cup coverage this month, with league play taking a break for the MLS-Liga MX competition. It will be fascinating to see what is next for Kaylyn Kyle. During the 2026 FIFA World Cup, she worked for Fox Sports as a host of the network's digital coverage alongside several other soccer stars from across America and around the globe. Given Kyle's experience as a host, analyst, and reporter, she would make for a great addition to any network currently covering soccer. The beginning of the European campaigns is just a couple of weeks away, and pretty much all the major networks now have a slice of the action, whether it's NBC with the Premier League, ESPN with La Liga, CBS with Serie A and the Champions League, USA with the Bundesliga, and Fox with international coverage. Looking ahead, Netflix will also have to build out a talent roster for its presentation of the 2027 Women's World Cup next summer. So there's no shortage of opportunities out there as Kyle looks towards what might be next.

The Streamable
Aug 13th, 2026
Apple TV considers chasing British Open rights.

Apple TV considers chasing British Open rights. The addition of the tournament would mark Apple TV's first golf broadcasting deal. - August 13, 2026 Known for breaking major streaming stories, he's covered everything from Netflix policy shifts to Peacock's ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting. Is Apple TV about to tee off its life as a golf broadcast partner? Having already inked deals - with varying levels of success - for Major League Baseball, Major League Soccer, and Formula 1, it appears that the streaming service is getting ready to throw its hat into the ring for arguably golf's most prestigious tournaments. Per a new report, Apple TV has had talks about bidding for the Open Championship, known colloquially as The British Open. Key details: * Give it a try: Apple TV is pondering a pursuit of American broadcast rights to the British Open. * Coming up: The Open's current media deal with NBC expires in 2028. * On and off: If Apple TV gets the rights, the Open Championship would arrive just as MLS games are leaving. Article continues below this related video: Something is interfering with this video Turn off ad blockers to watch this or try refreshing this page As first reported by The Guardian, Apple TV has had preliminary discussions with the R&A, the governing body of The Open Championship formerly known as the Royal and Ancient Society, about making a formal bid on the tournament's rights. The formal tender process won't take place until early 2027, but it appears that Apple is already making its intentions known. The British Open's current American broadcasting deal with NBC remains in place until 2028, and the tournament is expected to draw strong interest from streamers once it expires. Netflix and Prime Video could also be major contenders for the Open Championship. A source told The Guardian that Apple plans to continue searching for sports properties that are a good fit. That ambition comes despite the faltering of a major deal between Apple and Major League Soccer to stream 100% of that league's games each season. Apple and MLS announced in November that deal would end in 2029, three years earlier than it was initially planned to. The jury is still out on Apple's deal with Formula 1 to stream all Grand Prix events and other F1 coverage through 2030. The streamer also broadcasts a handful of MLB games every week during the season. But if Apple TV does get its hands on the British Open, it will welcome the tournament right around the same time that it says goodbye to MLS games.

La Opinión
Aug 12th, 2026
Alexis Sánchez arrives in MLS after 18 years in Europe.

Alexis Sánchez arrives in MLS after 18 years in Europe. CF Montreal adds the experience of a player like Alexis Sánchez who won 17 titles in Europe. 11 Aug 2026, 21:57 PM EDT Alexis Sánchez's European career has come to an end. The Chilean forward was announced this Tuesday as a new player for CF Montréal, the club with which he will play the remainder of the 2026 season and the 2027 campaign of Major League Soccer. The 37-year-old attacker lands in Canada after closing his spell at Sevilla and joins as a free agent. The agreement also includes an option to extend the link during the 2027-28 season. MEP Bernd Lange calls for overturning US tariffs in court over forced labor. Montreal will register him as a franchise player, a mechanism popularly known as the 'Beckham Rule', which allows MLS clubs to have players excluded from the salary cap. The operation marks a transcendental change in the trajectory of the Chilean, who had remained in Europe uninterrupted since 2008. "I am grateful to the club for the confidence they have placed in me and I am eager to put my experience at the service of the team so that we can achieve our goals and create unforgettable moments for our fans," expressed Sánchez in the statement released by the club. "I am here to give everything for the club and for this city," he added. The close of an extensive European chapter. Sánchez arrived in European football at just 20 years old, when he left River Plate to join Udinese in Italy. From that moment he built a career that took him through seven clubs in four different leagues. In addition to Udinese and Sevilla, he wore the shirts of Barcelona, Arsenal, Manchester United, Olympique de Marseille and Inter Milan. His career included spells in the Italian Serie A, the English Premier League, the Spanish La Liga and the French Ligue 1, an uncommon combination among South American players of his generation. During that period he lifted 17 official titles: three leagues, one Copa del Rey, two FA Cups, one Coppa Italia, one UEFA Super Cup, two Italian Super Cups, three Spanish Super Cups, three Community Shields and one Club World Cup. With Barcelona he shared a squad with Lionel Messi and was part of the team that won the La Liga, the Copa del Rey, the Spanish Super Cup and the Club World Cup in 2012. A new challenge in Canada. The sporting challenge he will find in Montreal is demanding. The Canadian side currently occupies the second-to-last position in the Eastern Conference with 16 points in 18 matches and is seven points away from the postseason zone. Sánchez's arrival also comes during a transitional season for MLS, which is working on adapting its calendar to that of the main European leagues. With his signing, the club bets on the international experience of the most recent benchmark of Chilean football to try to change the course of a complicated campaign. Sánchez leaves behind 18 years of European football and for the first time in his career opens a chapter in North America, where he will seek to bring leadership and experience to a team in need of immediate results.

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