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Fable

Accessibility platform measuring usability with AUS

Overview

Fable provides accessibility and usability solutions to help organizations make products usable for people with disabilities. Clients subscribe to tools and services and work with assistive-technology users to collect feedback, compare results to the Accessible Usability Scale (AUS), and implement improvements, with ongoing measurement and reporting. The company stands out by using direct input from people with disabilities and a structured AUS benchmark to quantify progress, not just check conformance. Its goal is to help clients create digital products that are accessible and enjoyable for all users while saving time and resources on accessibility work.

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About Fable

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Industries

Data & AnalyticsConsultingEnterprise SoftwareSocial Impact

Company Size

201-500

Company Stage

Series B

Total Funding

$37.1M

Headquarters

Toronto, Canada

Founded

2018

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Funding

Total Funding

$37M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
$45M
$65M
$100M

Benefits

  • Health Insurance
  • Dental Insurance
  • Stock Options
  • Professional Development Budget
  • Remote Work Options

Company News

College Board
Sep 30th, 2026
Bluebook recognized with 2026 Gaady Award for accessibility.

Bluebook recognized with 2026 Gaady Award for accessibility. College Board earned a 2026 Gaady Award for making Bluebook fully accessible and for bringing students with disabilities directly into the process of testing, designing, and improving it. Bluebook is the College Board application students use on a laptop or tablet to take digital exams, including the SAT and AP Exams. Since 2024, more than 26 million assessments have been delivered digitally through Bluebook. College Board delivers accommodations to over 600,000 students with disabilities annually, ensuring that its powerful college and career opportunities are accessible to all learners. Presented by the GAAD Foundation in partnership with Fable, the award recognizes organizations that make accessibility and input from people with disabilities central to the product-development process. College Board was selected as 1 of 5 winners from a pool of 33 candidates from around the world. "Our responsibility is to make sure every student can demonstrate what they know without technology creating unnecessary barriers," said Maggie Linak, executive director for Accommodations and Accessibility at College Board, who leads the organization's accessibility work. "That means building accessibility into Bluebook from the start and listening closely to students with disabilities throughout the process. Their experience and insight have made the product stronger for everyone―and made sure it can help every student pursue the college or career path they choose." The recognition reflects the close collaboration among College Board's accessibility and Bluebook teams and the students who have helped test the application, identify barriers, and shape improvements. Their feedback continues to guide efforts to create a more accessible digital testing experience for all students. "The GAAD Foundation presents the Gaady Awards to organizations/teams, recognizing their efforts to include both accessibility and people with disabilities in their tech or digital product development lifecycle."―GAAD Foundation About the Gaady Awards The Gaady Awards recognize individuals and organizations advancing digital accessibility and helping make it a core requirement throughout the technology and product-development process. The awards support the GAAD Foundation's mission to change the culture of digital product development so that accessibility is built in from the beginning. Learn more at gaad.foundation. About College Board College Board reaches more than 7 million students a year, helping them navigate the path from high school to college and career. Its not-for-profit membership organization was founded more than 120 years ago. College Board pioneered programs like the SAT(R) and AP(R) to expand opportunities for students and help them develop the skills they need. Its BigFuture(R) program helps students plan for college, pay for college, and explore careers. Learn more at cb.org.

Newswire
Sep 15th, 2025
Fable enters next chapter: Toan Dinh appointed CEO, Alwar Pillai named Executive Chair

TORONTO, Sept. 15, 2025 /CNW/ - Fable, the leading platform for building inclusive digital products, today announced that Toan Dinh has been appointed Chief Executive Officer (CEO), effective September 1, 2025.

Casino.org
Jun 3rd, 2025
OLG Announces First-of-its-Kind Accessible iCasino Game

Ontario Lottery and Gaming Corporation (OLG) has announced the launch of a digital slot game with built-in features that make it accessible to people with disabilities.

GlobeNewswire
Oct 16th, 2024
Fable Raises $25m in Series B Funding to Protect Digital Accessibility in the Age of AI

TORONTO, Oct. 16, 2024 (GLOBE NEWSWIRE) - Fable, a leading platform for digital accessibility powered by people with disabilities, today announced it has raised $25m in Series B funding ($33.8m CAD), led by Five Elms Capital.

TechCrunch
Oct 16th, 2024
Fable adds cognitive and hearing impairments to its accessibility tools with $25M round | TechCrunch

Fable has gained a reputation as the go-to startup for helping companies build digital products that are more accessible to people with disabilities.

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