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Malaa

Consolidates accounts, tracks expenses, invests savings

Overview

Malaa.tech provides a personal finance platform that helps individuals manage money by consolidating multiple bank accounts, tracking expenses, monitoring credit scores, and investing savings. Users link their bank accounts to the app, which aggregates data, categorizes spending, shows an overall financial view, and offers investment options. The service emphasizes privacy and security with bank-grade encryption and secure bank connections. Its goal is to simplify personal money management and empower informed financial decisions, aided by continuous feature updates and partnerships like the 2024 deal with Al Ahli Financial to broaden access.

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About Malaa

Simplify's Rating
Why Malaa is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareFintechFinancial Services

Company Size

51-200

Company Stage

Series A

Total Funding

$19M

Headquarters

Riyadh, Saudi Arabia

Founded

2019

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What believers are saying

  • SAMA's July 2026 license expands distribution inside Saudi Arabia's fast-growing open-banking market.
  • Google Play updated October 25, 2026 shows active product iteration and a 4.3 rating.
  • SNB Capital partnership opens fund access and cross-selling into wealth management clients.

What critics are saying

  • Banks can choke Malaa by tightening API access and consent flows under SAMA rules.
  • Rival Saudi fintechs with bigger balance sheets can copy budgeting and investing features quickly.
  • A failed product shift into lending or credit products breaks Malaa's current PFM-led model.

What makes Malaa unique

  • SAMA licensed Malaa on July 22, 2026 for open-banking account information services.
  • SNB Capital led Malaa's SAR 65 million Series A, validating Saudi institutional demand.
  • The app combines account aggregation, expense tracking, and robo-investing in one regulated interface.

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Funding

Total Funding

$19M

Meets

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$17.3M
$30M

Company News

Mid-East Info
Sep 3rd, 2024
SNB Capital Leads SAR 65mn Series “A” Investment Round for Malaa Technologies - Middle East Business News and Information - mid-east.info

Funding will be used to develop Malaa Technologies’ AI-driven products and enhance compliance, governance, and cybersecurity systems. Successful closure of funding round demonstrates investor appet…

Wamda
Sep 3rd, 2024
Saudi fintech Malaa secures $17.3 million Series A

Saudi Arabia-based fintech Malaa has closed a Series A funding round at $17.3 million, led by SNB Capital, with participation from Derayah Financial, Khwarizmi Ventures, Impact46, and WKN.

EDM Maniac
Mar 8th, 2024
Tchami And Malaa Announce Collaborative LP, 'Veni Vidi Vici'

Tchami and Malaa announce collaborative LP, 'Veni Vidi Vici'

FF News
Feb 15th, 2024
Snb Capital And Malaa Technologies Announce Partnership To Boost Fintech Services In Saudi Arabia

Saudi Arabia’s largest asset manager, SNB Capital, has signed a Memorandum of Understanding (MoU) with fintech provider Malaa Technologies to provide easy, secure access to financial services and increase the flexibility of financial transactions.The partnership, which was announced at SNB Capital’s inaugural Investment Tycoons Forum in Riyadh, will enable Malaa’s clients to access SNB Capital’s funds and products. Such access to advanced technology and data-driven insights will help guide clients toward an informed and optimal decision-making process for their overall financial planning.The app’s existing robo-advisory services will also now be complemented with knowledge and expertise from SNB Capital’s experienced financial team.The move significantly enhances service offerings for Saudi retail investors and catalyzes growth and advancement of the Kingdom’s financial market, while also adding to the sophistication of the wealth management landscape.SNB Capital’s collaboration with Malaa Technologies further strengthens the firm’s commitment to leveraging technology to future-proof businesses, shapes the growth of local and regional capital markets, and drives the efficiency and productivity of assets and people across the financial sector value chain.“SNB Capital is committed to support and enable the fintech industry through providing innovative financial solutions that empower our clients and support the Kingdom’s goals. By spearheading the financial know-how, AI and fintech, SNB Capital is not just adapting to the new era of digital transformation but is actively driving it forward, marking a significant milestone in the industry’s evolution and unlocking new avenues of growth for our clients,” said Rashed Sharif, CEO of SNB Capital.“We are pleased to announce a strategic partnership with SNB Capital, a collaboration poised to significantly support and amplify our mission to redefine wealth management for individuals in the Kingdom. Since Malaa’s inception in October 2021, our relentless pursuit has been to deliver a distinctive financial experience, rooted in automation, to help our clients achieve their diverse financial outcomes. Leveraging cutting-edge technologies in Open Banking, artificial intelligence, and automated investment strategies, this partnership stands to enhance our integration of value chains, bolster efficiency, and minimize costs” said Ali Alorainy, CEO of Malaa Technologies.This collaboration is aligned with the objectives of Vision 2030’s National Fintech Strategy, which seeks to foster the growth of Saudi Arabia’s fintech sector as a key component of the national economy.The strategy sets ambitious targets, including establishing 525 fintech companies, creating 18,000 fintech-related jobs, contributing SAR 13.3 billion to the Saudi GDP and attracting SAR 12.2 billion in foreign investment into the sector by 2030

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