Manulift

Manulift

Telescopic machinery distributor, sales and service

Overview

Manulift is a North American distributor of telescopic machinery that sells and leases high-performance lifting and handling equipment for construction, agriculture, and industrial sectors. Its products extend booms for reach and are supported with maintenance, parts, and technical support to keep machines running. It differentiates itself through deep industry experience and significant investments that enable comprehensive service and tailored equipment solutions, not just equipment sales. Its goal is to help customers improve lifting and handling capabilities by providing reliable equipment, flexible leasing, and ongoing maintenance and support.

About Manulift

Simplify's Rating
Why Manulift is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Industrial & Manufacturing

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Saint-Augustin-de-Desmaures, Canada

Founded

1976

Get referred to Manulift

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Champlain, Fondaction, and Desjardins Capital backed Manulift in November 2024 growth financing.
  • 2025 launched the 100% electric E-Worker telehandler, targeting construction and agriculture electrification demand.
  • The 2025 Varennes $10 million expansion and AI technician software should lift throughput fast.

What critics are saying

  • Merlo concentration leaves Manulift exposed if distributors or OEM terms change by 2026.
  • Electric telehandler launches from JLG, Genie, and Bobcat pressure Manulift's Merlo-led portfolio.
  • Service-center partners in BC and Alberta expose patchy coverage; weak execution hurts customer retention.

What makes Manulift unique

  • Merlo-exclusive Canadian distributor since 2005, spanning construction, agriculture, industrial, and mining.
  • Manulift operates six branches and affiliated service centers, anchoring after-sales support nationally.
  • 2025 Varennes expansion doubled workshop capacity to 36 bays, reinforcing service depth.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Wellness Program

Employee Referral Bonus

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
PE Hub
Nov 21st, 2024
Champlain Financial-led consortium pumps capital into Manulift | PE Hub

Manulift is a supplier of lifting equipment and aerial work platforms.

Recently Posted Jobs

Sign up to get curated job recommendations

Manulift is Hiring for 16 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →