Maritz

Maritz

Behavioral science-driven B2B customer loyalty programs

Overview

Maritz helps Fortune 500 companies improve how people think about and interact with brands, employees, and products by applying behavioral science, data analytics, and insights. It offers research, incentives and rewards programs, experience design, creative strategy, incentive travel, meetings and events, supported by software solutions. Its approach combines audience research, program design, implementation, and measurement across touchpoints to influence motivation, loyalty, and performance. The goal is to boost customer loyalty, enhance the employee experience, and increase sales for large enterprises.

About Maritz

Simplify's Rating
Why Maritz is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Design

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Fenton, Missouri

Founded

1894

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Simplify's Take

What believers are saying

  • CLEAR identity verification can improve registration speed and security.
  • CDS acquisition expands Maritz’s association and trade-show footprint.
  • NetSuite-integrated lead capture supports real-time follow-up and automation.

What critics are saying

  • Per-device scanner pricing invites API-based disintermediation by client-owned devices.
  • CDS integration can disrupt clients and weaken retention during migration.
  • Identity verification friction can reduce registration conversion and invite competitor losses.

What makes Maritz unique

  • Maritz combines behavioral science, data analytics, and experience design.
  • Its portfolio spans loyalty, incentives, meetings, events, and travel services.
  • It positions itself as an experience design company, not just an event vendor.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Unlimited Paid Time Off

Company News

Hearth, Patio & Barbecue Association
Sep 2nd, 2025
HPBExpo26 Registration and Housing Are Open: Get Ready to Fuel Your Future in New Orleans!

Hearth, Patio & Barbecue Association has partnered with Maritz as the official housing provider and have negotiated competitive rates to make your trip more affordable.

Exhibition World
Jul 8th, 2024
Maritz Acquires Convention Data Services

Maritz, a leader in meetings and event management, has acquired Convention Data Services (CDS) from Freeman, effective July 1. This acquisition enhances Maritz's market share and supports its commitment to association and trade show events. Clients will see no immediate changes during the integration. Both companies aim to leverage their combined expertise to drive industry innovation. Terms of the transaction were not disclosed. For more information, visit https://www.cdsreg.com/.

Exhibit News Now
Dec 18th, 2023
Maritz Partners With CLEAR To Introduce Identity Verification Solution for Event Registration

Prior to the event, Maritz integrates the on-site registration with CLEAR's identity solution.

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