CSO John Eitel and CMO Kelly Hopping Co-Authored "Yes, It's Your Fault" to Help Sales and Marketing Leaders and Practitioners Finally Align and Reap the RewardsSAN FRANCISCO, June 11, 2024 /PRNewswire/ -- Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announced that two of its executives have co-authored and launched the book, "Yes, It's Your Fault." Written for an audience ranging from mid-level sales and marketing professionals to upper management, CSO John Eitel and CMO Kelly Hopping offer a refreshing take on what achieving sales and marketing alignment really requires based on their extensive experience in the field, their current working relationship, and as practitioners of ABM. Yes, It’s Your Fault!: From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth by Kelly Hopping and John Eitel. "The topic of sales and marketing alignment is far from new, but it's never been more pressing in the B2B world than it is right now — evidenced by the fact that poor alignment can cost organizations 10% or more of annual revenue," said Kelly Hopping, chief marketing officer at Demandbase. "Given that John and I have spent the better part of this last year taking our collective expertise with alignment and putting it into practice at Demandbase together, we felt compelled to share our learnings. It's our hope that our unique, firsthand take on the subject will empower other sellers and marketers with the knowledge necessary to make alignment a reality.""Yes, It's Your Fault" offers a comprehensive look at the origins of sales and marketing misalignment, the factors that have contributed to the current status quo, and, most importantly of all, the exact steps organizations can take to drive alignment for themselves. The book serves up an insider's view into the ongoing alignment efforts between Hopping and Eitel at Demandbase, anecdotes from both of their storied careers, quotes from other B2B leaders, case studies from companies winning with alignment, practical guidance, and a foreword by industry expert Craig Rosenberg, founder of Scale Venture Partners

MarketSource acquires Salelytics.

New partnership strengthens services and capabilities for aclient base made up of some of the world's most iconic brandsALPHARETTA, Ga., Sept. 28, 2023 /PRNewswire/ -- MarketSource, Inc. ("MarketSource"), a leader in outsourced sales services, today announced the acquisition of Salelytics, LLC ("Salelytics"), a premier provider of outsourced contact center services – resulting in a powerful combination within the business process outsourcing (BPO) industry.Together, these brands are positioned to provide a superior level of customer experience that is highly desired and sought-after in the BPO industry; in an environment that leverages best-of-breed, contact-center technologies and scale, all while exceeding the business outcomes expected by each company's respective client base. Specifically, combining Salelytics' cutting-edge, AI-supported contact center technologies with MarketSource's white-glove, highly integrated sales center operations will create a unique pairing that is unmatched in the industry today.New partnership strengthens services and capabilities for client base made up of some of the world's most iconic brands Tweet thisWith over 30 years of experience in outsourced sales, MarketSource delivers field and inside sales solutions for some of the world's most iconic brands. Owned by Allegis Group, Inc., the largest privately held talent solutions provider in the world, MarketSource is headquartered in Alpharetta, GA, with a satellite office in Jacksonville, FL. The company serves retail and B2B clients in the automotive, manufacturing, telecom, IT, software, consumer electronics, home appliances, mobile and home improvement industries.Salelytics has over 30 years of experience in contact center solutions and is headquartered in Appleton, WI, with additional operations in San Antonio, TX