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Marktplaats BV

Netherlands online marketplace for classifieds

Overview

Marktplaats BV runs the Netherlands’ largest online classifieds marketplace for second-hand and new goods sold by private individuals and businesses. It hosts listings with details and photos, and users browse, contact sellers, and arrange purchases, all within a platform that analyzes and displays ads. The company differentiates itself by being the top marketplace in the Netherlands within the Adevinta network, offering wide categories and very high traffic to support sustainable reuse. Its goal is to connect buyers and sellers at scale to extend an item's life and reduce waste.

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About Marktplaats BV

Simplify's Rating
Why Marktplaats BV is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer Software

Company Size

201-500

Company Stage

Acquired

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

1999

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Simplify's take

What believers are saying

  • Direct Kopen, launched November 3 2026, monetizes shipping and protection on more listings.
  • Marktplaats Zakelijk reached 50,000 active business sellers in 2026, expanding monetizable supply.
  • Adevinta still controls the Netherlands's largest classifieds audience, giving Marktplaats unmatched reach.

What critics are saying

  • Bol.com, Amazon.nl, and Vinted keep siphoning transactional buyers away from classifieds.
  • Direct Kopen adds payment, shipping, and buyer-protection fees, weakening Marktplaats's low-friction appeal.
  • If trust problems persist, sellers will migrate to managed marketplaces and kill C2C liquidity.

What makes Marktplaats BV unique

  • Marktplaats dominates Dutch classifieds with 8M monthly users and 350,000 daily ads.
  • Its Direct Kopen launch, November 3 2026, adds instant checkout to classifieds.
  • It wins where local pickup, used goods, and refurbished inventory beat retail marketplaces.

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Funding

Total Funding

N/A

N/A

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Flexible Work Hours

Company News

AIM Group
May 14th, 2024
Netherlands-based Marktplaats adopts 'buy direct' option

Leading Netherlands-based marketplace Marktplaats has launched a "buy direct" feature, which lets consumers immediately purchase a product for a fixed asking price.

Bijl PR
Nov 17th, 2023
MARKTPLAATS HOLIDAY CAMPAIGN WINS BRONZE EFFIE AWARD AND SOCIAL IMPACT AWARD

On November 16th 2023, Marktplaats received the Bronze Effie Award for its holiday campaign.

PR Newswire
Jul 19th, 2023
Global Marketplaces Report 2023: Strategies And Tactics Of Some Of The Most Interesting And Largest General Marketplaces In The World

DUBLIN, July 19, 2023 /PRNewswire/ -- The "2023 Global Marketplaces Report" report has been added to ResearchAndMarkets.com's offering.No longer just platforms for watching cute puppy videos and salivating over viral recipes, social powerhouses like TikTok, Instagram, and yes, even Gen Xers and their Boomer parents on Facebook are purchasing at the point of the influence, as social commerce explodes.How are companies protecting consumers from being duped by dupes? Authentication and certification are critical for safety and trust.Which companies are giving you the luxury of a secure purchase? Hint: AI plays a role.Inside the 130+ page report, you'll find:Strategies and tactics of some of the most interesting and largest general marketplaces in the worldCompanies to watchMarketplace groups by revenue: The world's Top 60Top 50 list identifies the largest general marketplace and classified sites worldwideThe leading general marketplaces / classified companies in 66 countriesAnd much moreKey Topics Covered:Executive summaryIndustry trendsAuthentication providing new revenue opportunitiesIt offers gives marketplaces a path to work directly with manufacturers and authorized resellersSocial commerce: Accelerating marketplace transactionsFor marketplaces, tapping into social commerce helps drive transactions and reach new audiences of consumersGenerative AI: ChatGPT used mostly in listing generatorsHorizontals have been slow to adapt ChatGPT largely because of their much more diverse customer basesAustralians love thrifting, so why don't they do it online?Fashion marketplaces struggle with logistics across Australia's vast, sparsely populated territoryCompany spotlightsMarketplace groups by revenue: The world's Top 60The top two marketplace groups by revenue are both recruitment companies with huge international reach58.com: CEO aligns company with digital push58.com's CEO, who's also a deputy at the national congress, believes his company is well positioned to drive China's digital pushAdevinta Hungary: Business for sale. Who will buy it?We project a valuation of $35 million to $38 million for the company, where revenue has been flat for a whileCraigslist: Was 2021 the company's last hurrah?Craigslist traffic is down by a third, and revenue declined by a quarter. It's an ominous sign for the great dinosaur of classifiedsEBay: Giant makes big push into luxury authenticationEBay started getting serious about fashion in 2020, when online resale was riding high on the back of the pandemicMercari: On course to becoming No. 1 in the U.S.If Mercari can reignite its growth and Craigslist continues its freefall, Mercari could sneak into the lead by revenue in 20OfferUp CEO Todd Dunlap: Our customers 'want deals'A wide array of marketplace products, like recruitment, automotive, listing fees and premium listings help generate revenueProsus: Global downsizing as company pulls out of LatAmThe LatAm exits were expected, as OLX Group parent Prosus has long said it planned to focus on its core European marketsSchibsted: Fast AI adoption; Plick grows; transactions, tooSchibsted has chosen to drive the fashion resale business with a standalone vertical rather than via its existing horizontals like Finn and BlocketCompanies to watchKolesa Group: Real estate and autos in KazakhstanKolesa Group competes directly with Prosus-owned OLX.kz, the only other significant classified site in KazakhstanRevolico: Dominant horizontal in a peculiar Cuban marketRevolico has been forced to adapt and evolve within Cuba's highly stringent political and censorship conditionsTop 50 marketplaces and classified sitesTop marketplaces/classified sites by countryCompanies Mentioned2DeHands/2EmeMain360LatAm51Job58.com88DB.com.hk999.mdAdevintaAdsAfrica.co.zaAdverts.ieAlibabaAllegroAlma MediaAmazonAmeriCarApax 30AtHomeAuctions.Yahoo.co.jpAukcije.hrAukro.czAuto Trader GroupAuto.ruAutoHomeAutoAlkatresz.huAutoNavigator.huAvito.ruAvito.maAvtoelon.uzAxel SpringerBack MarketBaixing.comBaltics Classifieds GroupBaraholka.Onliner.byBayutBazaraki.comBazosBikroy.comBitAutoBlocketBunjang.co.krCarGurusCareerBuilderCarousellCars.comCarsalesCertilogoCho TotClassifieds.co.zwClickBD.comCoStar GroupCox AutomotiveCraigslistCubisimaCustoJusto.ptDBA.dkDHI GroupDIP Corp.Daangn.comDepopDivar.irDomClickDomainDubizzle GroupEBayEBay-Kleinanzeigen.deEMPGEmporium.comEn JapanEsam.irEtsyEtuovi.comEuropean Internet VenturesFacebook MarketplaceFinn.noFril.jpFrontier Digital VenturesGOglasi.comGanji.comGde.byGirnarSoftGlassdoorGulogGratis.dkGumtreeHaloOglasi.comHaraj.com.saHasznaltAuto.huHeadHunterHomeGateHuuto.netIndeedInfo EdgeInstacartJiji.ngJmty.jpJobCloudJobs.czJofogasLaCentraleLaendleAnzeiger.atLajumate.roLarixon ClassifiedsLeju Holdings Ltd.LetGoLifullLinkedInLocantoLoozapMaimaiMakler.mdMarket.kzMarkt.deMarktplaats.nlMarocAnnonces.comMeineStadtMercadoLibreMercariMilanunciosMitulaMobiliarMonster.fiMuaban.netMudah.myNagyhaszon.huNaspersNew WorkNews Corp.NextdoorNjuskaloNoFluffJobsOLX GroupOLXBrazilOList.ngOffer.com.cyOfferUpOglasnik.hrOikotie.fiOnTheMarketOpenAIOpenSooqPetitesAnnonces.chPigiaMe.co.kePlickPoshmarkPreloved.co.ukProsus2 26Proto Corp.QatarLiving.comQuikr.comREA GroupRandstad N.V.Real Web GroupRealtor.comRecruit HoldingsRedfinRefashReluvRevolicoRicardoRightmoveRingierRubrikk.noRussmediaRuten.com.twSBazar.czSMG Swiss Marketplace GroupSahibindenSchibstedScout24 GroupSeek Ltd.SellpyShafa.uaSheypoor.comShopifySidelineSwapSkelbiuStockXStyriaSubito.itSuumo.jpSwag KicksTencentThe Next ClosetThe VolteThredUpTiseTonaton.comTori.fiTrade MeTrader CorpTradera.comTrovitTrueCarVatera.huVelebit.aiVendora.grVestiaireVintedFor more information about this report visit https://www.researchandmarkets.com/r/68i34wAbout ResearchAndMarkets.comResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.Media Contact:Research and MarketsLaura Wood, Senior Manager[email protected]For E.S.T Office Hours Call +1-917-300-0470For U.S./CAN Toll Free Call +1-800-526-8630For GMT Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpgSOURCE Research and Markets

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