Mashgin

Mashgin

Touchless self-checkout systems using AI

About

Mashgin creates touchless self-checkout systems that use Artificial Intelligence and Computer Vision to improve the checkout process in busy places like stadiums, airports, and event venues. Their kiosks can quickly recognize multiple items at once, allowing customers to complete transactions in about 27 seconds. This technology helps reduce long lines and enhances customer satisfaction for venues that experience high traffic. Unlike other checkout systems, Mashgin's kiosks are designed specifically for environments where speed and efficiency are crucial. The company sells or leases these kiosks to businesses, generating revenue through sales and service contracts. The main goal of Mashgin is to provide a fast and efficient checkout experience that benefits both customers and businesses.

Company Stage

Series B

Employees

51-200

Industries

Consumer Software, AI & Machine Learning

Total Funding

$68.8M

Headquarters

Palo Alto, California

Founded

2014


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Simplify's Take

What believers are saying

  • Partnership with Verifone expands reach to 40% of U.S. convenience stores.
  • Collaboration with Keyo enhances security with biometric ID integration.
  • Integration with PDI broadens deployment in convenience retail and petroleum sectors.

What critics are saying

  • Biometric ticketing in stadiums may reduce demand for Mashgin's kiosks.
  • Verifone partnership may falter if Commander solution underperforms.
  • Privacy concerns over biometric ID could lead to regulatory challenges.

What makes Mashgin unique

  • Mashgin's AI-based system deploys faster and cheaper than Amazon Go.
  • Their technology reduces transaction times to an average of 27 seconds.
  • Mashgin's systems are touchless, enhancing hygiene and customer experience.

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Growth & Insights
Headcount

6 month growth

1%

1 year growth

-5%

2 year growth

-5%

Benefits

Competitive healthcare, dental & vision options

Competitive equity

Hybrid remote environment

Office snacks

Flexible PTO

401k

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