About

Mashgin creates touchless self-checkout systems that use Artificial Intelligence and Computer Vision to improve the checkout process in busy places like stadiums, airports, and event venues. Their kiosks can quickly recognize multiple items placed on them, allowing transactions to be completed in about 27 seconds. This technology helps large venues reduce long lines and enhance customer satisfaction by providing a faster checkout experience. Mashgin's business model includes selling or leasing these kiosks to high-traffic businesses, generating revenue from sales and service contracts. The goal of Mashgin is to transform the checkout experience by offering a quick, efficient, and touchless solution that benefits both businesses and their customers.

Simplify's Take

What believers are saying

• Integration with Verifone expands access to 40% of U.S. convenience stores.
• Partnership with Keyo enhances security with biometric ID integration.
• Reaching 100 sports venue partnerships shows strong industry presence.

What critics are saying

• Competition from Amazon's Just Walk Out technology is increasing.
• Privacy concerns over biometric data could lead to regulatory scrutiny.
• Dependence on partnerships like Verifone and PDI poses potential risks.

What makes Mashgin unique

• Mashgin's AI-based self-checkout is faster and cheaper than Amazon Go.
• The system is deployed in hundreds of locations, serving thousands daily.
• Mashgin's kiosks reduce transaction times to an average of 27 seconds.

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