Mashgin

Mashgin

AI-powered touchless self-checkout kiosks

About Mashgin

Simplify's Rating
Why Mashgin is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Hardware

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$70.8M

Headquarters

Palo Alto, California

Founded

2014

Overview

Mashgin provides touchless self-checkout systems that use AI and computer vision to speed up purchases in high-traffic places like stadiums, airports, and event venues. The technology works by placing items on a checkout base, where AI identifies and tallys multiple items at once, delivering checkout in about 27 seconds. The company differentiates itself by focusing on fast, multi-item recognition for high-volume environments and offering hardware (kiosks) on sale or lease plus service contracts. Its goal is to reduce lines, improve customer experience, and increase operating efficiency for clients with large transaction volumes.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Verifone Commander integration accesses 40% of U.S. convenience stores for rapid expansion.
  • PDI Technologies integration enables one-week deployment to 200,000+ PDI-using stores.
  • Peter Atkin as CRO and Eric Meyerson as VP Marketing drive enterprise sales scaling.

What critics are saying

  • Grabango undercuts kiosks by integrating with existing infrastructure, capturing PDI c-store deals.
  • Standard Cognition's agentic AI launches in 100 stores January 2025, stealing venue contracts.
  • Keyo biometrics partnership triggers Illinois BIPA lawsuits, halting LAX and Coors Field deployments.

What makes Mashgin unique

  • Mashgin kiosks use proprietary 3D cameras and AI for 99.9% accurate item recognition without barcodes.
  • Transactions complete in under 10 seconds, 400% faster than cashiers, boosting venue revenue 25-400%.
  • Deployed at over 2,700 U.S. locations including stadiums, airports, and convenience stores.

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Funding

Total Funding

$70.8M

Above

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$62.5M
Mashgin
$65M
Substack
$100M
ClickUp

Benefits

Competitive healthcare, dental & vision options

Competitive equity

Hybrid remote environment

Office snacks

Flexible PTO

401k

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

1%

2 year growth

0%
Nevada Tech Journal
Sep 24th, 2024
Mashgin Welcomes Peter Atkin as CRO and Eric Meyerson as VP Marketing to Help Build the Future of Checkout

Mashgin welcomes Peter Atkin as CRO and Eric Meyerson as VP marketing to help build the future of checkout.

PYMNTS
May 29th, 2024
Unattended Payments Shape The Future Of Retail Transactions

Human interaction used to be essential for finalizing transactions at traditional point-of-sale locations. However, there has been a shift, with unattended payments technologies increasingly becoming indispensable in today’s fast-paced retail environment. Ellie Smith, global head of digital acceptance at Discover® Global Network, pointed to a confluence of factors propelling this trend in an interview with PYMNTS

PYMNTS
May 20th, 2024
Mashgin And Verifone Team On Ai-Powered Self-Checkout

Touchless self-checkout company Mashgin has launched a partnership with payments solution provider Verifone. The two companies’ integration, announced Monday (May 20), will let Mashgin deploy its computer vision self-checkout system via Verifone’s Commander solution, found at 40% of convenience stores in the country. According to a news release, the integration lets retailers offer faster checkouts while running payments, fueling operations and loyalty programs through one central Commander Site Controller

Cision
May 20th, 2024
Mashgin To Integrate Its Ai Self-Checkout System With Verifone Commander

"Our goal is to enable as many retailers as possible to cut lines by adding a convenient self-checkout option. The integration with Verifone's Commander system will make Mashgin an attractive option for tens of thousands of convenience retailers." – Jack Hogan, SVP of Partnerships at Mashgin

PYMNTS
Mar 25th, 2024
Biometric Ticketing Drives Stadiums’ Digital Makeover

Baseball season officially kicks off March 28, and fans are set to experience a shift in their stadium visits across the country. One such change is taking place at Citizens Bank Park, home to the Philadelphia Phillies, where facial recognition ticketing will be introduced at all main entrance gates on opening day. The implementation of this biometric ticketing system is part of the MLB’s broader initiative to introduce its Go-Ahead Entry facial authentication technology across all stadiums league-wide during the 2024 season. Other teams, including the Houston Astros, are planning to deploy the system starting on opening day, with more expected to adopt it throughout the season

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