About

Mashgin creates touchless self-checkout systems that use AI and Computer Vision to improve the checkout process in busy places like stadiums, airports, and event venues. Their kiosks can quickly recognize multiple items at once, allowing customers to complete transactions in about 27 seconds. This technology helps reduce long lines and enhances customer satisfaction for venues that experience high traffic. Unlike traditional checkout systems, Mashgin's kiosks offer a faster and more efficient way to pay, making them appealing to large-scale clients. The company generates revenue by selling or leasing these kiosks and providing service contracts. The goal of Mashgin is to transform the checkout experience by making it quicker and more convenient for customers.

Simplify's Take

What believers are saying

• Mashgin's technology significantly reduces transaction times, improving customer satisfaction and operational efficiency for clients.
• The company's rapid expansion, including reaching 100 sports venue partnerships, indicates strong market acceptance and growth potential.
• Integration with established systems like Verifone's Commander and PDI Technologies broadens Mashgin's market reach and scalability.

What critics are saying

• The reliance on high-traffic venues means that any downturn in these sectors could directly impact Mashgin's revenue.
• Integration challenges with various payment and technology systems could slow down deployment and affect customer satisfaction.

What makes Mashgin unique

• Mashgin's use of AI and Computer Vision for touchless self-checkout systems sets it apart from traditional self-checkout solutions that rely on barcode scanning.
• The company's focus on high-traffic environments like stadiums, airports, and event venues allows it to target a niche market with specific needs for fast and efficient transactions.
• Partnerships with major payment and technology providers like Verifone and PDI enhance Mashgin's ecosystem, making it a more attractive option for retailers.

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