Mashgin

Mashgin

Touchless self-checkout systems using AI

About

Mashgin creates touchless self-checkout systems that utilize Artificial Intelligence (AI) and Computer Vision to enhance the checkout process in busy locations like stadiums, airports, and event venues. Their kiosks can quickly recognize multiple items placed on the checkout base, allowing transactions to be completed in an average of 27 seconds. This technology helps clients, such as sports stadiums and airports, provide a faster and more efficient checkout experience, reducing long lines and improving customer satisfaction. Unlike traditional checkout systems, Mashgin's kiosks are designed specifically for high-traffic environments, making them a unique solution in the retail technology market. The company's goal is to streamline the checkout process, making it easier for businesses to serve their customers efficiently.

Company Stage

Series B

Employees

51-200

Industries

Consumer Software, AI & Machine Learning

Total Funding

$68.8M

Headquarters

Palo Alto, California

Founded

2014


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Simplify's Take

What believers are saying

  • Partnership with Verifone expands reach to 40% of U.S. convenience stores.
  • Collaboration with Keyo enhances security with biometric ID integration.
  • Integration with PDI broadens deployment in convenience retail and petroleum sectors.

What critics are saying

  • Biometric ticketing in stadiums may reduce demand for Mashgin's kiosks.
  • Verifone partnership may falter if Commander solution underperforms.
  • Privacy concerns over biometric ID could lead to regulatory challenges.

What makes Mashgin unique

  • Mashgin's AI-based system deploys faster and cheaper than Amazon Go.
  • Their technology reduces transaction times to an average of 27 seconds.
  • Mashgin's systems are touchless, enhancing hygiene and customer experience.

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Growth & Insights
Headcount

6 month growth

1%

1 year growth

-4%

2 year growth

-1%

Benefits

Competitive healthcare, dental & vision options

Competitive equity

Hybrid remote environment

Office snacks

Flexible PTO

401k

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