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Mattel

Global toy and family entertainment company.

Overview

Mattel is a global play and family entertainment company that owns iconic brands such as Barbie, Hot Wheels, Fisher-Price, and UNO, offering toys, content, consumer products, digital experiences, and live events. Its products come to life through brands and franchises that create physical toys, media content, and themed experiences, often via owned properties or licensed partnerships with entertainment companies. Mattel stands out with a diversified catalog of enduring franchises and cross-category play experiences that combine toys with media and consumer products. Its goal is to empower generations to explore the wonder of childhood and reach their full potential by treating play as a key path to the future, engaging consumers through authentic franchise brands and immersive experiences.

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About Mattel

Simplify's Rating
Why Mattel is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer GoodsEntertainment

Company Size

10,001+

Company Stage

IPO

Headquarters

El Segundo, CA

Founded

1945

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Simplify's take

What believers are saying

  • Hot Wheels grew 7% in Q3 2026, offsetting weakness elsewhere.
  • Mattel Brick Shop launches January 2027 and expands to 20 models by year-end.
  • Thomas & Friends and Disney Princess tie-ins keep shelf presence and holiday marketing active.

What critics are saying

  • Barbie gross billings fell 9% and Fisher-Price 14% in Mattel's November 2026 quarter.
  • Mattel cut 2026 constant-currency sales guidance to 1%-4% after late-quarter demand softened.
  • Activist investors are pressing for a sale; ongoing leadership churn threatens execution through 2027.

What makes Mattel unique

  • Hot Wheels nears $2 billion gross billings, still Mattel's strongest franchise in 2026.
  • Mattel Brick Shop extends Hot Wheels into $4.99 buildable sets, broadening collectors' reach.
  • Licensed franchises like Disney Princess and Thomas & Friends diversify revenue beyond core toys.

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Funding

Total Funding

$600M

Above

Industry Average

Funded Over

1 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • Remote Work Options
  • Flexible Work Hours
  • Paid Vacation
  • Paid Holidays
  • Wellness Program
  • Mental Health Support
  • Stock Options
  • Company Equity
  • Conference Attendance Budget
  • Professional Development Budget

Stock Price

Company News

Disney Food Blog
Nov 9th, 2026
You can buy a 13-Pack of Disney Princess dolls on amazon, and it's a pretty serious gift.

You can buy a 13-Pack of Disney Princess dolls on amazon, and it's a pretty serious gift. Christmas is just around the corner, and if you're looking for gift ideas for the little princesses in your life, Disneyfoodblog has got you covered. Mattel recently released the Ultimate Princess Pack, a 13-piece doll set including every official Disney Princess, and it's a major steal for the princess fan in your life! DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, Disneyfoodblog receive a commission. The Mattel Disney Princess Ultimate Princess 13-Pack of Fashion Dolls comes with thirteen Disney Princess dolls, including Aurora, Ariel, Pocahontas, Rapunzel, Tiana, Snow White, Belle, Jasmine, Merida, Mulan, Moana, Cinderella, and Raya. Each posable doll wears her signature look from her movie with sparkling details and accessories, like a tiara, headband, or shoes. Plus, they all feature movie-accurate soft hair for endless brushing and styling fun. With these thirteen Disney Princess dolls, your little princess can re-create all their favorite scenes or play out any story they can imagine! But the best part? You'll save 25% by getting the set compared to buying them all separately! You can't miss this deal. Disneyfoodblog is always on the hunt for the latest and greatest Disney souvenirs and essentials, so don't forget to stay tuned to the Disney Food Blog for more!

Nintendo Insider
Nov 7th, 2026
He-Man and the Masters of the Universe: Dragon Pearl of Destruction release date locked in.

He-Man and the Masters of the Universe: Dragon Pearl of Destruction release date locked in. Mattel and Limited Run Games have confirmed a release date for He-Man and the Masters of the Universe: Dragon Pearl of Destruction on Nintendo Switch. After Skeletor uncovers the ancient Dragon Pearl of Destruction, he joins forces with Evil-Lyn to use such a relic of unspeakable power to plunge all of Eternia into eternal darkness. Only He-Man, Man-At-Arms and Teela can save the planet. Bitmap Bureau is the developer behind this 2D arcade brawler, which, whether tackled solo or in two-player co-op, has taken inspiration from the classic animated series, complete with unique character abilities and epic screen-clearing powers. The publisher has outlined the game's key features, which include: * Stunning Retro Revival: Experience Eternia like never before with massive, highly detailed pixel-art sprites and lush environments that look exactly like the original 1980s cartoon come to life. * A Legendary Roster: Play as He-Man, Man-At-Arms, Teela, and unlock She-Ra as a playable character in future playthroughs! Each hero features a unique playstyle, from He-Man's raw power to Teela's agile staff combat. * Ride into Battle: It wouldn't be Masters of the Universe without Battle Cat! Ride He-Man's fearless feline companion to tear through Skeletor's minions with tooth and claw. * 12 Action-Packed Stages: Battle your way across the diverse landscapes of Eternia, from the Royal Palace and the Vine Jungle to the dark corridors of Snake Mountain. * Classic Co-op Action: Team up with a friend in two-player local co-op to deliver double the justice. Perfect for those who grew up playing side-by-side at the arcade. * Deep-Cut Villains: Square off against iconic foes including Skeletor, Evil-Lyn, Beast Man, and Trap Jaw, along with appearances like the dark sorceress Shokoti and the Shadow Beasts. He-Man and the Masters of the Universe: Dragon Pearl of Destruction will be released digitally on the Nintendo eShop for Nintendo Switch worldwide on 4 February 2027.

ON IN LONDON
Nov 6th, 2026
Celebrate Thomas's new role as Save the Children's Chief Delivery Officer for Christmas Jumper Day.

Celebrate Thomas's new role as Save the Children's Chief Delivery Officer for Christmas Jumper Day. November 6, 2026 Thomas & Friends is bringing festive family fun to London's King's Cross railway station with a free pop-up on Friday 6th and Saturday 7th November. Celebrating Thomas's appointment as Save the Children's Chief Delivery Officer for Christmas Jumper Day, the experience invites families to enjoy hands-on train play, Christmas jumper crafts and wool sorting, alongside photo opportunities with a life-size Thomas and giveaways for children completing the activity trail. The first-ever locomotive to support Save the Children's annual festive fundraiser, Thomas is putting being a "really useful engine" into practice by encouraging families, schools and workplaces to get involved. The pop-up forms part of Mattel's Christmas partnership with Save the Children, building on a relationship spanning more than 20 years. Mattel is also supporting Christmas Jumper Day through nationwide prize draws for nurseries and schools registering by Tuesday 1st December. Prizes include a Day Out With Thomas adventure for a nursery class, a primary school class visit to Drayton Manor Resort, home of Thomas Land, and an interactive STEM workshop led by a Mattel designer for a secondary school. Full terms and conditions apply. The celebrations come as Thomas & Friends introduces a refreshed world of Sodor through its new animated series, Thomas & Friends: Railway Stories. Narrated by actor Henry Golding, the series features 13-year-old Harry Sparkes from Harpenden, Hertfordshire, making his professional voice-acting debut as Thomas. It launched with the special Really Helpful Engines on YouTube in September, ahead of the full series debut in early 2027, continuing the stories of friendship, teamwork and helping others that have entertained generations of families. The pop-up opens to the public from Friday 6th November at 11am-6pm and 9am-6pm on Saturday 7th November, with free admission, no booking required and activities suitable for children aged three and over. Families, schools and workplaces can support Christmas Jumper Day on Thursday 10th December by wearing a favourite festive jumper, borrowing one or decorating something they already own, and donating whatever they can. To sign up or find out more, visit christmasjumperday.org.

Yahoo Finance
Nov 6th, 2026
Mattel cuts 2026 outlook as demand slows, despite $1.81B Q3 sales and tariff refund boost

Mattel cut its 2026 outlook after consumer demand softened late in the third quarter and kept slowing into the fourth. It now expects constant-currency net sales growth of 1% to 4% and adjusted earnings per share of $1.05 to $1.20. Third-quarter sales rose 4% to $1.81 billion. Adjusted earnings per share rose to $1.30 from $0.91, helped by an $88 million tariff-refund benefit that lifted adjusted gross margin to 55%. On his first earnings call as chairman and chief executive officer, Roger Lynch said Mattel will focus investment on its core toys. Hot Wheels is nearing $2 billion in gross billings, while Barbie's performance "is not where it needs to be," he said. Mattel expects to issue 2027 guidance in February 2027.

Yasuee LLC
Nov 6th, 2026
Hot Wheels blister packs become mini charms: five Gashapon designs due in November.

Hot Wheels blister packs become mini charms: five Gashapon designs due in November. Bandai's Gashapon is teaming up with Mattel's Hot Wheels for miniature package charms that shrink the classic carded cars to approximately 5.5 cm. Five designs are planned for release in the third week of November 2026, priced at ¥400 per draw. The whole blister pack, miniaturized. These Hot Wheels miniature package charms focus on more than the cars alone, recreating the classic backing card, clear blister and vehicle shapes as approximately 5.5 cm collectibles. The printed card details are reproduced too, making them suitable for attaching to a bag or backpack, or displaying as miniature collectibles. Five original vehicle designs. The lineup features five original Hot Wheels designs: * BONE SHAKER(TM) * KEI SWAP(TM) * SUPERCHARGED(TM) * MIGHTY K(TM) * TURBINE SUBLIME(TM) Launched by Mattel in 1968, Hot Wheels includes both scale-model vehicles and original car designs. This release turns the familiar retail packaging into the centerpiece of each charm. Release details. * Japanese product name: HOT WHEELS(TM) ミニチュアパッケージチャーム * Lineup: Five designs * Size: Approximately 5.5 cm * Reference price: ¥400 per draw * Expected release: Third week of November 2026 New arrivals

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