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Overview
Mavrx provides agritech imagery and analytics for farming. It collects data from piloted aircraft, satellites, and UAVs to produce ultra-high-resolution imagery and crop-and-soil analyses. Images and insights are delivered via web and mobile apps within 24 to 72 hours after a flight, with satellite tools later offered for free to grow its user base. Its assets were acquired by Taranis, combining UHR imagery with broader precision-agriculture services, and the goal is to help farmers increase yields and lower costs through data-driven decisions.
About Mavrx
Industries
Food & Agriculture
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
N/A
Company Stage
Growth Equity (Venture Capital)
Total Funding
$12.4M
Headquarters
San Francisco, California
Founded
2012
Simplify's Take
What believers are saying
- Taranis still references Mavrx UHR imagery on its 2026-updated newsroom page.
- Mavrx's aircraft-based imagery remains valuable for weed, disease, and nutrient detection.
- The Mavrx acquisition expanded Taranis's U.S. footprint and acreage coverage immediately.
What critics are saying
- Mavrx no longer operates independently; Taranis absorbed its sales and operations in 2018.
- Mavrx.co only shows a generic 2026 signup page, signaling brand dormancy.
- Any Mavrx talent or product edge depends entirely on Taranis's broader agricultural platform.
What makes Mavrx unique
- Mavrx built 8 cm-per-pixel aerial imagery before Taranis bought it in 2018.
- Taranis said Mavrx added 60 planes across 30 U.S. states.
- Mavrx's UHR imagery gave field-level scouting detail satellites missed.
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Funding
Total Funding
$12.4M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Stock Options
Mavrx is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Mavrx
Industries
Food & Agriculture
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
N/A
Company Stage
Growth Equity (Venture Capital)
Total Funding
$12.4M
Headquarters
San Francisco, California
Founded
2012
Mavrx is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today