New World and McCann serve up stress-free Christmas. 'Delicious Is in the Details' follows a young Kiwi couple preparing for their first festive lunch, with New World's bakers, butchers, and grocers offering their expertise Editorial Series Campaigns and creative work from across the globe, all in one place. New World and McCann New Zealand - an Omnicom Oceania agency - has launched its Christmas 2026 campaign, 'Delicious is in the Details', which tells a tale as old as time of stress, excitement, and cluelessness of hosting your first Christmas. 'Delicious is in the Details' follows a young Kiwi couple through a hero TVC as they prepare for their first festive lunch, with a little help from someone who knows how to do Christmas - its New World bakers, butchers and grocers. Continuing New World's 'True Stories' narrative, Wellcom Group see the couple navigate the many decisions that come with hosting, while New World's in-store team members step in with the expertise, advice and quality food to help bring everything together. Jamie Hodgetts, group head of brand and planning at New World, said the campaign celebrates the people and expertise behind a delicious Christmas. "We wanted to keep the message simple," Jamies said. "Great food matters, but so do the people and details that bring it all together. From its butchers and bakers to its fresh produce and seafood specialists, its team members play an important role in helping customers feel confident about creating something special at Christmas. "Whether it's a little advice, a perfectly prepared cut of meat or finding those final touches for the table, it's the little moments of care and expertise that can make all the difference." No two Christmas celebrations look the same, whether it's a first-time host finding their feet or a seasoned entertainer catering to different tastes, New World's experts are there to help make the occasion delicious. From a perfectly rolled pork loin to Christmas cupcakes and ripe summer berries, the campaign highlights how the details behind the food can make all the difference. Pete Wujkowski, creative director at McCann New Zealand, says the campaign shows Kiwis how New World can ease first-time hosts' stress, thanks to their team of experts across the country. "There's a lot of pressure to get Christmas right. We wanted to show how New World's in-store experts can help ease that pressure by telling a story through the eyes of a young couple hosting Christmas for the first time." The campaign extends beyond the hero film through three OOH executions, each spotlighting a New World department expert and the care that goes into preparing the food. The integrated campaign will also run across social and in-store channels.

Pranav Kapur elevated to Senior Vice President at McCann India. Before his elevation, Pranav served as Vice President at the company. Pranav Kapur has been elevated to the role of Senior Vice President at McCann India. He shared the news through a LinkedIn post, marking a new milestone in his professional journey with the advertising agency. Kapur has been associated with McCann India for close to two years. Before his elevation, he served as Vice President at the company. His latest appointment marks a step forward in his career within the organisation. Kapur brings experience in marketing and communications, with expertise in consumer behaviour, integrated marketing, marketing strategy and business development. His understanding of consumer insights and strategic marketing forms part of his professional experience in the industry.