Overview

me&u provides a web-based, at-table ordering and payment platform for pubs, bars, and restaurants. Patrons use their smartphones to order and pay from a digital menu shown via QR codes or NFC beacons at the table, enabling contact-free, quick transactions with methods like Apple Pay and Google Pay. The system connects with existing POS systems to update menus in real time, manage stock, and generate detailed reports, while also acting as a CRM and marketing tool to drive loyalty and targeted promotions. Compared with competitors, me&u combines seamless in-table ordering with data-driven marketing and operational insights, supported by its international expansion and a merged position with Mr Yum, which strengthens market reach and capabilities. The company aims to reduce ordering friction, enhance the guest dining experience, and help venues boost efficiency and profitability by capturing customer data and enabling personalized campaigns and pricing.