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Mediagenix

Modular SaaS platform for content lifecycle

Overview

Mediagenix provides smart content solutions through a modular SaaS platform that manages the full content lifecycle from strategy to scheduling. The platform brings content strategy, value management, and scheduling into one lean workflow, with a single source of truth that enables company-wide collaboration to drive audience engagement and maximize content lifetime value. The service model blends a global footprint (350+ experts and 200+ media-company clients) with broad adoption (10,000+ users) to help publishers connect the right content to the right audience profitably. Unlike competitors, Mediagenix emphasizes end-to-end lifecycle orchestration, large-scale collaboration, and a single source of truth across an international network of offices. Its ultimate goal is to improve monetization and engagement by coordinating content across an organization and audience.

Significant Headcount Growth

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About Mediagenix

Simplify's Rating
Why Mediagenix is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Dilbeek, Belgium

Founded

1992

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Simplify's take

What believers are saying

  • IBC 2026 launches Context-Aware Scheduling, targeting live-event conflicts and opportunistic programming.
  • The June 2026 Mediaset Italia deployment expands credibility across large European channel operations.
  • Revelio Labs shows 347 employees in June 2026, preserving delivery capacity.

What critics are saying

  • Heavy dependence on broadcaster software budgets makes deal slippage fatal if linear TV budgets compress.
  • Revelio Labs shows headcount down 1.2% in 2026 and postings collapsed to one.
  • If broadcasters standardize on cloud suites from Dalet or Amazon, Mediagenix becomes a niche layer.

What makes Mediagenix unique

  • Mediagenix unifies title management, scheduling, curation, and personalization in one SaaS workflow.
  • Its July 15, 2026 Trusted Agentic AI adds governed automation without surrendering editorial control.
  • Mediaset Italia's June 9, 2026 upgrade validates enterprise scheduling depth with major broadcasters.

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Benefits

  • Health Insurance
  • Paid Vacation
  • Paid Holidays
  • Flexible Work Hours
  • Remote Work Options
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Wellness Program
  • Mental Health Support
  • Gym Membership
  • Phone/Internet Stipend
  • Home Office Stipend

Growth & Insights and Company News

6 month growth

2%

1 year growth

11%

2 year growth

11%
TVBEurope
Oct 9th, 2026
Mediagenix debuts AI-driven Context-Aware Scheduling to anticipate viewer behaviour.

Mediagenix debuts AI-driven Context-Aware Scheduling to anticipate viewer behaviour. The innovation aims to help scheduling teams account for major events, cultural moments, and competing content that affect viewer behaviour Published: October 9, 2026 Mediagenix has debuted AI Context-Aware Scheduling as the latest addition to its smart content solutions portfolio. Aiming to bring broader context to existing audience, content and performance intelligence, the solution provides programming teams with the insights to identify potential audience conflicts and opportunities, anticipate viewing behaviour changes and inform strategic scheduling decisions. Tim Goff, VP product - scheduling at Mediagenix, said, "The best schedules don't just understand the content and the audience. They understand the world competing for the audience's attention. Programmers already know that a major sporting event, breaking news, or cultural moment can completely change the assumptions behind a schedule. Context-Aware Scheduling is about using AI to bring that external intelligence into the scheduling process, so teams can see potential conflicts and opportunities earlier and evaluate their options before making the call." Building on the company's scheduling optimisation capabilities, the feature adds a new dimension to the programming decision, providing an understanding of how external factors could affect audiences, said Mediagenix. For example, Context-Aware Scheduling could identify conflict between a major sporting event and a film, allowing programme teams to evaluate alternative scenarios before committing a high-value title to the slot, said the company. Additionally, the solution could help programmers identify opportunities to activate relevant content during seasonal events, breaking news, cultural moments and more. As part of the Mediagenix ecosystem connecting intelligence across content strategy, title management, scheduling, curation and personalisation, Context-Aware Scheduling aims to enable media companies to understand their inventories and make informed strategic decisions around how and when content should be presented, creating more relevant viewer experiences. Semantic intelligence underpins the workflows, providing insights beyond those that can be revealed by traditional metadata. Combined with automation and AI, the solutions aim to maximise inventory value while ensuring editorial control remains with the teams. In line with Mediagenix's approach around human oversight, Content-Aware Scheduling is envisioned as decision support rather than autonomous programming. "Programming has always required a combination of data, experience and editorial instinct," added Goff. "AI shouldn't take that judgment away. It should expand the intelligence behind it. By connecting what we know about content and audiences with what is happening in the world around them, we can give programmers a much more complete picture before they decide what comes next."

Associated Press
Sep 8th, 2026
Mediagenix launches semantic personalization to tailor sports content to individual viewer preferences

Mediagenix has introduced Semantic Personalized Experience, a new feature for its Personalization solution that combines content metadata with viewer preferences and behavioral signals to deliver more relevant content recommendations. Sports is the first content domain to use this technology. The system uses three types of signals: bookmarked keywords that viewers explicitly select, favorite keywords inferred from viewing behavior, and trending keywords across the platform. These work together to create personalized tabs, rails, playlists and content rankings. For sports content, the technology can personalise experiences around specific teams, competitions and disciplines. A football fan following FC Barcelona, for example, would see relevant matches and highlights prioritised throughout their viewing experience. The Brussels-based company serves more than 200 media companies globally with a team of over 400 experts. Mediagenix will demonstrate the new capabilities at IBC2026 at Stand 1.B57.

TV Technology
Sep 2nd, 2026
Mediagenix rebrands Spideo as Mediagenix Curation.

Mediagenix rebrands Spideo as Mediagenix Curation. Published 3 hours ago Mediagenix Curation translates content strategy into personalized audience experiences, creating smarter connections between content and audiences; unveiled at IBC2026 BRUSSELS, Belgium - Mediagenix, a provider of smart content solutions "Mediagenix Curation," a new solution for managing content presentation and discovery across streaming services. The announcement comes a year after the company announced the integration of Spideo's humanized content recommendations, personalized discovery, and catalog exploration capabilities into its flagship Title Management solution. Mediagenix acquired Spideo in 2024. The company says Mediagenix Curation solves the complexities of delivering personalized experiences at scale by combining editorial control with automation and personalization "to execute content presentation strategies at scale." Integrated across the Mediagenix ecosystem, the new curation solution helps media companies unify editorial and algorithmic curation by combining human creativity and editorial control with data-driven recommendations in one workflow; give editorial and product teams direct control over content presentation; launch and iterate pages and rails faster without engineering dependency, and increase engagement and retention by surfacing the right content at the right time for the right audience. "Streaming has moved beyond the question of simply having great content; the challenge now is making sure every viewer can discover the right content at the right moment. That creates a tension between the scale and intelligence that automation can bring, and the editorial judgment that gives a service its identity. With Mediagenix Curation, we're bringing those two forces together, giving editorial teams the control to shape the experience while using automation and personalization to execute their strategy at scale," said Patricia Blanco, Product Manager of Mediagenix On Demand and Curation. "Over time, our ambition is to connect that viewer experience much more closely with the wider content lifecycle, so that what audiences discover and engage with can help inform how media companies plan, schedule and ultimately get more value from their content." Mediagenix will demo Mediagenix Curation at Stand 1.B57 during the 2026 IBC Shoiw, Sept. 11-14 at the RAI Amsterdam. The professional video industry's #1 source for news, trends and product and tech information. Sign up below.

4RFV
Aug 11th, 2026
Mediagenix helps broadcasters prepare for brazil DTV futu...

Mediagenix helps broadcasters prepare for brazil DTV futu... 11/08/2026 Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prepare for Brazils transition to DTV (TV 3.0) at SET Expo 2026 (stand 15B). The rollout of DTV (TV 3.0) represents one of the industrys most ambitious broadcast modernization initiatives, bringing together the scale, reach, and reliability of traditional television with the personalization, interactivity, and data-driven experiences audiences expect. As media companies embrace this new operating model, the ability to seamlessly manage content, metadata, scheduling, and viewer experiences across every distribution channel will become a critical competitive advantage. The Mediagenix platform provides the operational foundation that unifies content metadata, scheduling, and personalization for interactive DTV (TV 3.0) services, allowing broadcasters to deliver richer viewer experiences through simplified, shared data workflows. Brazil is helping define what the next generation of television looks like, said Eric Carson, General Manager, Americas, Mediagenix. DTV (TV 3.0) is much more than a new standard; it gives broadcasters the flexibility to manage live events, pre-programmed content and interactive services together. Mediagenix is the platform that powers the business of modern television, enabling broadcasters to launch new offerings faster, deliver interactive experiences, engage their audience with personalized content, and create new revenue opportunities, all while simplifying content operations. At SET Expo, Mediagenix will demonstrate how its platform helps simplify programming operations while creating new opportunities for audience engagement and monetization. A centralized content catalog and unified metadata and rights management eliminate duplicate processes and reduce manual effort across every distribution channel. Intelligent scheduling automates programming using business rules, semantic metadata, and audience performance insights, while AI-powered curation creates personalized content experiences through semantic content understanding, intelligent discovery, and contextual personalization. Visitors to SET Expo can meet with the Mediagenix team at stand 15B. To schedule a meeting with the Mediagenix team, visit https://go.mediagenix.tv/set-expo-2026 05/01/2027. Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be... 07/10/2026. 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TV Technology
Jul 23rd, 2026
Mediagenix to feature `Real-Time Media Enterprise' platform at IBC 2026.

Mediagenix to feature `Real-Time Media Enterprise' platform at IBC 2026. Published July 23, 2026 The platform connects content strategy, title management, scheduling and personalization BRUSSELS - Mediagenix will showcase its vision for the Real-Time Media Enterprise at IBC2026 IBC 2026, Sept. 11-14, at the RAI Amsterdam Convention Center. The Mediagenix platform connects content strategy, title management, scheduling and personalization through Semantic Intelligence and trusted agentic workflows, enabling decision intelligence across the media lifecycle. The platform is built for digital transformation, offering faster, better-informed editorial decisions, more engaging audience experiences and continuous operational optimization. At IBC2026, the Mediagenix Real-Time Media Enterprise showcase will feature: * Title Management from Content Repository to Content Intelligence Platform, providing a single source of truth for content-driven media companies powering content metadata workflows, enrichment, discovery, and monetization. * Schedule Optimization, leveraging smart automation for linear, FAST, and VOD channels, capable of building weeks of programming in minutes. * Personalization and curation to create experiences that keep audiences engaged. Combines editorial engagement with intelligent recommendations powered to help audiences discover more content, increase engagement, and improve retention. * Trusted agentic AI workflows in which agentic workflows are safely operationalized with new AI capabilities across channel operations - from title management and rights to personalization and curation. At the gathering, Mediagenix will unveil new innovative workflows and capabilities, including content-aware scheduling, performance-based scheduling, intelligent curation, trusted agentic media operations and advanced personalization. "Media organizations don't need more isolated automation. They need connected decision intelligence," said Emmanuel Müller, chief product officer at Mediagenix. "By continuously connecting editorial decisions with audience insights, media organizations can move beyond disconnected workflows toward intelligent, continuously optimized operations that adapt in real time to changing business priorities, audience behavior and market conditions. That's the foundation of the Real-Time Media Enterprise." See Mediagenix at IBC 2026 stand 1B.57. More information is available on the company's website. The professional video industry's #1 source for news, trends and product and tech information. Sign up below.

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