Mejuri

Mejuri

Handcrafted fine jewelry for everyday wear

About Mejuri

Simplify's Rating
Why Mejuri is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Goods

Company Size

501-1,000

Company Stage

Series B

Total Funding

$28.2M

Headquarters

Toronto, Canada

Founded

2013

Overview

Mejuri offers handcrafted fine jewelry designed for everyday wear, including gold and silver pieces. The company eliminates traditional retail markups, making high-quality jewelry more affordable for a wider audience. Mejuri primarily targets fashion-oriented women who appreciate unique and trendy designs, releasing new jewelry editions weekly to keep the collection fresh. Operating as a direct-to-consumer brand, Mejuri sells its products through its website, allowing for better control over customer experience and pricing. The company enhances customer satisfaction with free shipping and returns, aiming to be the go-to brand for stylish and accessible fine jewelry.

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Simplify's Take

What believers are saying

  • Partnership with Holt Renfrew expands market reach and brand visibility in luxury retail.
  • Collaborations with figures like Renée Rapp attract younger, trend-focused demographics.
  • Commitment to ethical practices strengthens customer trust and loyalty.

What critics are saying

  • Legal challenges over virtual showroom tech could harm Mejuri financially and reputationally.
  • Retail partnership with Holt Renfrew may dilute Mejuri's direct-to-consumer brand identity.
  • Skepticism from traditional consumers may arise over lab-grown diamonds and traceable gold.

What makes Mejuri unique

  • Mejuri offers handcrafted fine jewelry at accessible prices, disrupting traditional retail markups.
  • The company uses regenerated gold and lab-grown diamonds, appealing to eco-conscious consumers.
  • Mejuri's direct-to-consumer model ensures competitive pricing and strong customer relationships.

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Funding

Total Funding

$28.2M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

Stock Options

Company Equity

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Profit Sharing

Employee Stock Purchase Plan

Relocation Assistance

Employee Referral Bonus

Student Loan Assistance

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Pet Insurance

Bereavement Leave

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Wellness Program

Mental Health Support

Gym Membership

Commuter Benefits

Meal Benefits

Phone/Internet Stipend

Home Office Stipend

Legal Services

Employee Discounts

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Tennis.com
Jan 17th, 2025
"I can be playful, and that comes through in my jewelry": Emma Navarro becomes Mejuri brand ambassador

"I can be playful, and that comes through in my jewelry": Emma Navarro becomes Mejuri brand ambassador.

Yahoo Finance
Oct 3rd, 2024
Fine Jewelry Line Mejuri Is Entering a Retail Partnership With Holt Renfrew

Fine jewelry line Mejuri is entering a retail partnership with Holt Renfrew.

Bloomberg Law
Sep 17th, 2024
Andra Sues Nordstrom, Mejuri Over Virtual Showroom Tech Patents

Andra sues Nordstrom, Mejuri over virtual showroom tech patents.

CIM Magazine
Jun 28th, 2024
Major uranium deal, landslide at Yukon mine and new jewellery line with recovered gold

Mejuri partnered with Regeneration, a company specializing in extracting metals from mine waste, and with the Swiss metal refiner MKS PAMP to create the products.

Vancouver Sun
Jun 28th, 2024
What exactly is 'salmon gold'? Mejuri launches collection with traceable gold

Canadian jewelry brand Mejuri launches collection using re-mined Salmon Gold.

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