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Mention Me

SaaS referral marketing and retention platform

Overview

Mention Me provides a SaaS platform for referral marketing and customer retention used by 400+ brands across retail, food & beverage, travel, leisure, finance, and utilities. It helps businesses engage customers, maximize lifetime value, and drive referrals through two products: Mention Me Retain, which focuses on building a base of lifetime customers, and Mention Me Refer, which incentivizes and tracks customer recommendations. The platform uses data analysis, A/B testing, and highly targeted messaging to optimize customer journeys and trigger desired actions, and it charges through subscription fees plus additional services. Its goal is to help brands grow by increasing customer retention, boosting referrals, and expanding customer lifetime value, with integrated retention and referral tools and strong analytics to turn existing customers into growth engines.

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About Mention Me

Simplify's Rating
Why Mention Me is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$32M

Headquarters

London, United Kingdom

Founded

2013

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Simplify's Take

What believers are saying

  • 2026 product pages highlight first-party referral data that reduces reliance on paid channels.
  • Reuters reported a $25 million Series B on 2026-04-16 for global expansion.
  • Case studies cite over $2 billion revenue attributed across 6+ million referrals.

What critics are saying

  • Referral marketing faces platform dependence as Meta policy changes can instantly weaken tracked attribution.
  • Insitu integration execution risk rises after 2025 acquisition and full-team merger.
  • If 2026 growth stalls after the $25 million round, Octopus will press hard.

What makes Mention Me unique

  • 2026 platform positions Mention Me as Customer Advocacy Intelligence, beyond simple referrals.
  • 2025 Insitu acquisition adds creative analytics across Meta, TikTok, Snap, Reddit, Discord.
  • 500+ brands and SAP, Klaviyo, Attentive integrations create enterprise switching costs.

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Funding

Total Funding

$32M

Below

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
$45M
$65M
$100M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Mental Health Support
  • Life Insurance
  • Parental Leave
  • Paid Vacation
  • Hybrid Work Options
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Stock Options
  • Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

1%
Retail Times
Oct 21st, 2025
Mention Me acquires Insitu to as part of end-to-end advocacy activation growth plan

Mention Me, the end-to-end word-of-mouth activation platform helping brands turn customers into brand champions, has today announced its acquisition of

Software Advice
Nov 1st, 2023
About Mention Me

Additionally, Mention Me works with industry-leading partners like SAP, Klaviyo, Attentive, Space48, and WeMakeWebsites to offer seamless integrations that enhance your brand advocacy...

Mention Me
Oct 26th, 2023
Join our live masterclass on Customer Advocacy Marketing, 14th November

That's why Mention Me Ltd launched the world's first Customer Advocacy Intelligence platform, the key to unlocking the full potential of your customer base.

Mention Me
Mar 20th, 2023
4 ways to drive brand recommendations without a single discount

For example, Mention Me Ltd partner with providers WeGift and GiftCloud to deliver rewards in real-time, without needing to upload any gift cards manually.

Mention Me
Jan 31st, 2023
The A-Z of Customer Advocacy: A is for Acquisition

Recently, Mention Me Ltd published its A-Z of Customer Advocacy ebook : the ultimate guide to transforming your business by turning customers into your biggest growth driver.

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