Mention Me

Mention Me

SaaS referral marketing and retention platform

Overview

Mention Me provides a SaaS platform for referral marketing and customer retention used by 400+ brands across retail, food & beverage, travel, leisure, finance, and utilities. It helps businesses engage customers, maximize lifetime value, and drive referrals through two products: Mention Me Retain, which focuses on building a base of lifetime customers, and Mention Me Refer, which incentivizes and tracks customer recommendations. The platform uses data analysis, A/B testing, and highly targeted messaging to optimize customer journeys and trigger desired actions, and it charges through subscription fees plus additional services. Its goal is to help brands grow by increasing customer retention, boosting referrals, and expanding customer lifetime value, with integrated retention and referral tools and strong analytics to turn existing customers into growth engines.

About Mention Me

Simplify's Rating
Why Mention Me is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$32M

Headquarters

London, United Kingdom

Founded

2013

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Simplify's Take

What believers are saying

  • April 2026 brought $25 million from Octopus Ventures for product and international expansion.
  • Insitu joining in October 2025 widens Mention Me into influencer and creative analytics.
  • The 2026 platform claims 15% lower CPA for Meta campaigns, supporting budget reallocation.

What critics are saying

  • Meta and Google can copy first-party referral signals, weakening Mention Me's moat by 2027.
  • Customer advocacy software remains niche; slower enterprise budgets can stall expansion despite April 2026 funding.
  • If paid acquisition rebounds, brands cut referral budgets first, pressuring retention revenue quickly.

What makes Mention Me unique

  • Mention Me's 2026 platform tracks offline word-of-mouth, including WhatsApp and DMs.
  • The 2025 Insitu acquisition adds creative analytics beyond referrals into advocacy optimization.
  • Mention Me claims 45,000+ tests and 58m+ advocates, creating proprietary benchmarking.

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Funding

Total Funding

$32M

Below

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Life Insurance

Parental Leave

Paid Vacation

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Stock Options

Company Equity

Wellness Program

Paid Holidays

Paid Sick Leave

Remote Work Options

Conference Attendance Budget

Professional Development Budget

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Mental Health Support

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-2%

2 year growth

0%
Retail Times
Oct 21st, 2025
Mention Me acquires Insitu to as part of end-to-end advocacy activation growth plan

Mention Me, the end-to-end word-of-mouth activation platform helping brands turn customers into brand champions, has today announced its acquisition of

Software Advice
Nov 1st, 2023
About Mention Me

Additionally, Mention Me works with industry-leading partners like SAP, Klaviyo, Attentive, Space48, and WeMakeWebsites to offer seamless integrations that enhance your brand advocacy...

Mention Me
Oct 26th, 2023
Join our live masterclass on Customer Advocacy Marketing, 14th November

That's why Mention Me Ltd launched the world's first Customer Advocacy Intelligence platform, the key to unlocking the full potential of your customer base.

Mention Me
Mar 20th, 2023
4 ways to drive brand recommendations without a single discount

For example, Mention Me Ltd partner with providers WeGift and GiftCloud to deliver rewards in real-time, without needing to upload any gift cards manually.

Mention Me
Jan 31st, 2023
The A-Z of Customer Advocacy: A is for Acquisition

Recently, Mention Me Ltd published its A-Z of Customer Advocacy ebook : the ultimate guide to transforming your business by turning customers into your biggest growth driver.

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Mention Me is Hiring for 3 Jobs on Simplify!

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