Overview
Mention Me provides a SaaS platform for referral marketing and customer retention used by over 400 brands across retail, F&B, travel, and more. Its two main products, Retain and Refer, build lifelong customers and incentivize/tracks referrals, while the platform uses data analysis, A/B testing, and targeted messaging to optimize the customer journey. It differentiates itself by combining retention and referral programs in one system with strong analytics and experimentation to turn existing customers into growth engines. Its goal is to help brands grow by increasing retention, driving referrals, and expanding customer lifetime value, through a subscription-based service plus optional services.
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Simplify's take
What believers are saying
- Octopus Ventures led Mention Me's $25 million Series B on April 16, 2026.
- June 2026 MCP reporting and October 2026 campaign upgrades improve buyer retention.
- Product Referral and the Faculty predictive model deepen shareable-commerce use cases in 2026.
What critics are saying
- HubSpot, Klaviyo, and SAP can bundle referral features and squeeze pricing by 2027.
- Retail clients cut discretionary martech spend fast, hitting renewal rates in 2026-2027.
- If AI-first marketing suites own workflow, Mention Me becomes a feature, not a company.
What makes Mention Me unique
- Mention Me shipped an MCP Connector in June 2026 for Claude and ChatGPT workflows.
- Its October 2026 upgrade added guided campaign building and AI-assisted reporting.
- It pairs referral software with advocacy data across 500 brands and £4bn revenue.
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