Meow Wolf brings back Skyworm, launches month of music and Halloween events. ALBUQUERQUE, N.M. - One of the most recognizable specialty balloons at the Albuquerque International Balloon Fiesta is preparing to take flight once again. Meow Wolf announced that its giant Skyworm hot air balloon will return for its fourth consecutive appearance at Balloon Fiesta, participating in both morning Mass Ascensions and evening Balloon Glow events throughout the festival. The colorful balloon has become a fan favorite at Fiesta, combining the Santa Fe-based arts organization's signature surreal style with one of New Mexico's most iconic annual traditions. To celebrate Skyworm's return, Meow Wolf has also released a new 15-minute video featuring DJ Snaggy performing a live DJ set from inside the balloon basket while in flight. The performance is available through Meow Wolf's online platforms and showcases the balloon from a unique perspective high above New Mexico. Skyworm's return to Balloon Fiesta also kicks off a packed October schedule at Meow Wolf Santa Fe. The venue's concert lineup includes performances from electronic artists The Sponges, Justin Martin, Opiuo, and Nikita, the Wicked, along with indie and Americana acts including Bella White and Ax and the Hatchetmen. Meow Wolf will also host several seasonal events during October, including a Halloween-themed Adulti-Verse night for guests 21 and older and the annual Cosmic Howl Ultimate House Party on Halloween night. The return of Skyworm comes as Albuquerque prepares for another Balloon Fiesta season, with thousands of visitors expected to attend events throughout the week. Festivalgoers can look for the specialty balloon during morning launches and evening glow events at Balloon Fiesta Park beginning on opening day. Topical Fruit

The top 5 immersive museums in California for 2026. California stands out as a pioneer in immersive art and educational experiences. In 2026, the state's leading museums are raising the bar with innovative, interactive exhibits that merge technology, creativity, and community engagement. Whether you're seeking a sensory adventure or an inspiring space for gatherings, the Golden State's best immersive museums promise unforgettable moments. Below, Tourist Gems unveil the top five immersive museums shaping California's cultural landscape, ranked by visitor interactivity, unique programming, popularity, facility size, and dedication to multi-sensory experiences. 1. Museum of Ice Cream - Los Angeles. Why it's #1. The Museum of Ice Cream in Los Angeles takes the top spot with its unparalleled combination of imaginative installations, inclusivity, and consistently high visitor satisfaction. Attracting over 1.5 million guests annually, this museum has mastered the art of combining childhood wonder with sophisticated, interactive design. Each of its vibrant, multisensory rooms is thoughtfully curated for maximum engagement: from a sprinkle pool that has inspired over 10 million Instagram posts to scented ice cream-themed art and playful slides connecting exhibits. * More than 30,000 square feet dedicated to immersive experiences * Regularly updated installations and local artist collaborations * 95% positive reviews on major travel platforms * ADA-compliant and optimized for large group events Its strongest distinguishing factor is its robust events program. The Museum of Ice Cream is widely considered the state's premier corporate event venue, boasting full-service catering, exclusive access to themed spaces, and customizable brand activations, making it the go-to choice for tech giants, startups, and entertainment industry leaders alike. Along with milestone celebrations and community initiatives, its commitment to inclusivity, offering a Sensory Friendly Day each month, cements its leadership in the immersive museum market for 2026. 2. California Academy of Sciences - Vivid: Immerse Your Senses (san francisco). Why It's on the List. Unveiled in May 2026, "Vivid: Immerse Your Senses" at the California Academy of Sciences offers the ultimate multi-sensory journey through Earth's ecosystems. Spanning six unique environments, the exhibit leverages ultra-high-definition projection, dynamic soundscapes, and nature-inspired aromas to transport visitors from rainforests to coral reefs. This immersive format helps forge a deep, emotional connection to the environment, with surveys indicating that 87% of attendees report a heightened sense of appreciation for conservation efforts. * 6 distinct, scientifically accurate biosphere installations * Award-winning visual and audio technology * Hands-on educational programs for all ages As an institution, the Academy is renowned for blending science communication with innovative public programming, making it a must-visit for families and educators alike. 3. Museum of Illusions - Santa Monica. Located at Santa Monica's iconic Third Street Promenade, the Museum of Illusions challenges everything you think you know about perception. Home to over 80 illusion-based installations, including several unique to its California location, it's a hands-on playground for the mind and the camera. Guests can defy gravity in the "Reverse Room," become part of mind-bending murals, and interact with augmented reality experiences. * 80+ interactive optical illusion exhibits * Exclusively themed rooms celebrating local culture * Up to 300,000 yearly visitors, with strong appeal for group bookings and tourism With a focus on both art and science, the Museum of Illusions is a premier spot for experiential learning and social media-worthy adventures. 4. Meow Wolf - Los Angeles. Anticipation is high for Meow Wolf Los Angeles, set to launch late 2026. The collective is famous for its sprawling, interactive art environments, each crafted in partnership with dozens of local and international artists. Their exhibits are a tour de force in narrative-driven design, featuring hidden passageways, fantastical rooms, and large-scale sculpture. While statistics for LA are pending its official opening, previous Meow Wolf installations have drawn over half a million annual visitors in other states. * Known for 50,000+ square foot spaces filled with multilevel adventures * Over 100 contributing artists, with a strong emphasis on local storytelling * Advanced technical integration (projection mapping, sound art, interactive elements) Meow Wolf's expansion into California is expected to launch new standards in immersive arts, making it a key destination for fans of the unusual and interactive. 5. The Shroud of Turin: an immersive experience - garden grove. Anchoring the Christ Cathedral campus, this $5 million, 10,000-square-foot exhibit explores the enduring mystery of the Shroud of Turin with 360-degree projection theaters, full-scale replicas, and interactive learning kiosks. The experience is designed to immerse visitors in the history, science, and profound cultural impact of one of the world's most debated artifacts. Early attendance estimates suggest over 60,000 visitors in its first year of operation. * State-of-the-art projection and sound for total thematic immersion * Collaborations with noted historians and scientific experts * Accessible design and multilingual exhibits This exhibit's blend of historical storytelling and next-level technology makes it a rare intersection of tradition and cutting-edge museum design. Whether you're seeking inspiration, education, or just an unforgettable outing, California's immersive museums for 2026 lead the way in creative, accessible, and impactful experiences. The Museum of Ice Cream's mix of innovation, guest satisfaction, and industry-leading event programming clearly distinguishes it as the state's definitive immersive destination. Explore these remarkable spaces and discover why California is truly a beacon for interactive cultural exploration. Conclusion. California's immersive museums continue to redefine how people experience art, science, history, and entertainment. From the playful, interactive world of the Museum of Ice Cream to innovative exhibits that blend technology and education, each destination offers memorable experiences for visitors of all ages. Whether you're planning a family outing, a group event, or a unique cultural adventure, these museums showcase the creativity and innovation that make California a leader in immersive attractions. Exploring these top destinations is a great way to discover new perspectives while creating lasting memories in 2026 and beyond.

Meow Wolf names Matthew Henick new CEO. Meow Wolf announced that Matthew Henick has been named CEO. This announcement comes ahead of its Los Angeles exhibition later this year, as well as a future New York City exhibition slated for late 2027. "Matthew brings a remarkable combination of media, technology, and immersive experience leadership at exactly the right moment for Meow Wolf," said Christopher Sobecki, chair of the board at Meow Wolf. "With the company expanding both its geographic footprint as well as its new media presence beyond the four walls, the board is confident he is the right leader to build on Meow Wolf's artistic foundation while guiding its growth in a rapidly evolving entertainment landscape." Henick joins Meow Wolf from The Trade Desk, where he was the senior vice president of consumer products. He oversaw the development of Ventura TV OS and OpenPass, the company's push to reshape how the world navigates streaming content. Before that, he was the CEO of Deep Voodoo, the creative AI and visual effects studio founded by the creators of South Park. He also previously led Metaverse Development at Epic Games, driving Fortnite's immersive digital world and partnerships with other companies. "The first time I walked through a Meow Wolf exhibition, I felt wonder and connection - to the art, to the strangers around me, and the artists who create these miracle places," said Henick. "My job is to make sure millions more people get to feel that, whether they walk through our portals or encounter Meow Wolf in entirely new ways." Henick holds a Master of Fine Arts from USC's Peter Stark Producing Program, School of Cinematic Arts, a Bachelor's Degree in Science, Technology and Society from Stanford University, and a Master's Degree in Digital Media Studies, also from Stanford. He also co-founded one of the first and largest ringtone companies in the U.S., MobileSmarts. Rebecca Campbell stepped in as Interim CEO during the search for a new CEO in May of 2025. Campbell will continue to serve on Meow Wolf's board of directors. "Rebecca brought exactly the kind of strategic, experienced hand this moment called for," said Sobecki. "She protected the integrity of the search, kept the organization focused, and made sure we didn't settle. Meow Wolf is a better company for her leadership, and we're fortunate she'll remain part of it."