Overview
Merchant 1948 sells leather footwear, bags and accessories for men and women through stores and online shops in New Zealand and Australia. Its seasonal collections span everyday casual shoes, formal styles and occasion footwear, with labels such as Deuce alongside its main range. Customers can browse by style, shop seasonal arrivals or sale stock, and buy shoe care products to maintain their purchases. The business combines in-store fitting expertise with online ordering and forms part of the family-owned Overland Footwear Group, which also operates Mi Piaci. Its retail roots date to 1948, and its support office is in Newmarket, Auckland, New Zealand.
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Simplify's take
What believers are saying
- Support-office flexibility is defined: Merchant staff there get twice-weekly home working and one monthly flexi half-day.
- Seasonal footwear is included: Merchant team members receive a free pair of shoes each new season.
- Base pay is explicit: Merchant Sylvia Park's full-time keyholder lists NZ$24.50/hour plus target-based bonus potential, with 36 minimum hours/week.
What critics are saying
- Evenings and weekends are scheduled: Merchant's full-time Sylvia Park keyholder roster includes Saturdays and Thursdays ending at 9pm.
- Limited guaranteed hours: Merchant Albany's permanent part-time sales role lists four hours weekly, rostered Saturday noon-4pm.
- Hours vary with store needs: Merchant/Mi Piaci Lambton Quay's casual sales roles list no minimum hours.
What makes Merchant 1948 unique
- Design sits internally: Merchant says New Zealand designers create approximately 80% of its women's range.
- Repairs have a dedicated home: Merchant's cobbler workshop operates exclusively at its Newmarket store.
- Fit extends beyond shoe size: Merchant's Fit For Me long boots cover narrow through XX-wide calves.
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