Mercura, a German AI startup targeting sales and distribution processes in wholesale and industrial sectors, has raised €1.8 million (approximately $2.1 million) in an oversubscribed seed round. TQ Ventures, SignalFire and Y Combinator led the investment, with participation from business angels including Bastian Nominacher of Celonis, Tao Tao of GetYourGuide and Lukas Deutsch of SAP. The company focuses on construction, electrical engineering and building technology sectors. Its automation system processes previously undigitised data sources like emails and phone enquiries, converting orders, parts lists and tenders into structured offers within minutes using proprietary models. Mercura's software integrates directly with existing enterprise resource planning and customer relationship management systems, combining AI research with deep industry expertise to automate technical sales processes.

AI startup Mercura raises over $2.1 million. Profitable & oversubscribed. Seed round with TQ Ventures, SignalFire, Y Combinator and top business angels. The Munich-based AI company Mercura has raised more than $2.1 million in an oversubscribed seed round. The round was led by TQ Ventures, SignalFire and Y Combinator, supplemented by several prominent business angels from the European tech ecosystem. Private investors include among others Bastian Nominacher (Co-Founder and CEO of Celonis), Tao Tao (Co-Founder and COO of GetYourGuide) as well as Lukas Deutsch, Chief Controlling Officer at SAP. AI automates quote, order and tender processes. Mercura develops an AI-based software solution to automate time-intensive sales tasks in wholesale and industry. The platform processes unstructured customer inquiries and translates them within minutes into structured, product-specific quotes, orders or tenders. The focus is currently on minimally digitalized industries such as construction, electrical engineering, building services engineering and technical building equipment (TGA), where complex product catalogs, individual requirements and manual processes significantly slow down sales. Proprietary AI models for an $8 trillion industry. Mercura combines modern AI research with deep industry knowledge and relies on proprietary AI models and its own product-matching engine. These are specifically tailored to the requirements of industrial sales processes and integrate seamlessly into existing ERP and CRM systems. The AI agents act like experienced sales experts, continuously learn and improve their results through reinforcement learning. The goal is to automate processes long considered too complex or too individual for classic software. The addressed market is enormous. The global distribution industry for wholesale and industry is estimated at around $8 trillion. Profitable since founding, now scaling follows. Notably: Mercura has been profitable since its founding and has operated without external capital until now. Customers already include manufacturers and wholesalers in Europe and the USA, including Bauder, Reisser AG, Siteco as well as the Dutch BME group, which also includes BAUKING and SHK Germany. With the new capital, Mercura plans in particular to expand the engineering team, further develop the product-matching engine, and scale internationally. For 2026, the company aims for double-digit million revenue. Founding team with industry DNA and AI expertise. The founding team, Lukas Bock (CEO), Stefan Zheng and Sean Sdahl, combines deep industry experience, business management know-how and AI research. Bock comes from a family-owned craft business over 115 years old and previously worked at Google X in Silicon Valley. Zheng brings experience from consulting and venture capital, while Sdahl researched as a physicist at the Max Planck Institute and later worked as a software engineer at Bosch and Mercedes-Benz AMG.