M

Merlin Entertainments

Manages branded visitor attractions and parks

Overview

Merlin Entertainments operates a global portfolio of branded visitor attractions, including theme parks and experiences. It owns and runs properties such as LEGOLAND Parks, Sea Life centers, The Dungeons, Madame Tussauds, and the London Eye, combining rides, shows, and interactive experiences to attract paying visitors. The company grows by acquiring and integrating well-known brands and venues, then operating them as unified, brand-driven experiences across multiple countries. Its competitive edge comes from scale, a diverse mix of world-famous brands, and a track record of expanding via strategic acquisitions to create a broad, international attraction network. The goal is long-term growth and value creation by expanding its branded attractions footprint and improving operating performance, while staying private to focus on sustained development rather than quarterly market pressures.

Significant Headcount Growth

Work here?Claim your company

About Merlin Entertainments

Simplify's Rating
Why Merlin Entertainments is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Entertainment

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Poole, United Kingdom

Founded

1999

Get referred to Merlin Entertainments

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • Merlin reported 60.5 million guests in 2025, and 2026 service scores improved sharply.
  • NiCE AI rollout on September 16, 2026 raised issue resolution to 95%.
  • Sainsbury’s Nectar360 partnership on May 13, 2026 should lift UK visit frequency and spend.

What critics are saying

  • Merlin sold LEGO Discovery Centres to LEGO Group on February 27, 2026, shrinking the portfolio.
  • Campaigners attacked Sea Life London penguins until Merlin ordered closure in 2028.
  • Dependence on licensed IP from LEGO, Mojang, and Sony leaves Merlin vulnerable to renewal failures.

What makes Merlin Entertainments unique

  • Merlin owns 140 attractions across 24 countries, blending global IP with local resorts.
  • Minecraft World at Chessington, announced March and expanded September 2026, is a first-mover.
  • Merlin monetizes families twice: day visits plus hotel stays, as Chessington’s 2027 hotel shows.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

N/A

N/A

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • 401(k) Company Match
  • Tuition Reimbursement
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

0%

1 year growth

9%

2 year growth

11%
Express & Star
Oct 20th, 2026
Controversial London indoor penguin enclosure set to close in 2028.

Controversial London indoor penguin enclosure set to close in 2028. By Emily Beament, Press Association Environment Correspondent Published 20th Oct 2026, 10:35 BST A colony of gentoo penguins held at Sea Life London Aquarium will move to a bigger venue with fresh air in Birmingham. A controversial exhibit housing gentoo penguins in an indoor enclosure in London without access to fresh air or daylight will close in the next two years. The owners of Sea Life London Aquarium said they would start work in 2027 on an "enhanced" enclosure at the National Sea Life Centre in Birmingham to combine the colonies of gentoo penguins currently housed in the two venues. The birds are expected to move into their new home in 2028, and the gentoo habitat in London will close, Merlin Entertainments said in a statement. It comes after a high profile campaign by Freedom for Animals, the Born Free Foundation, the Daily Express Newspaper, MPs and members of the public urging bosses to provide better conditions for the penguins. Campaigners at the Born Free Foundation welcomed the news of the move to a bigger and environmentally enriched enclosure, saying "common sense and compassion have prevailed". Talks between the owners, campaigners and experts began in December last year after 75 MPs joined animal welfare activists calling for the release of the penguins "trapped in a basement without sunlight or fresh air" at the riverside aquarium just a short walk from Parliament. Earlier this year, Merlin Entertainments said it would merge the 14 penguins in the London site with the 17 housed at their Birmingham facility into a single colony with a new habitat that has natural light and more water space. It has also committed to end the breeding of gentoo penguins at its UK facilities. Now it has announced more details on moving the birds into a new habitat, created with input from an expert in wild penguins, which will be much bigger and benefit from natural light and seasonal variations. In a statement, the company said the enclosure "will provide a dynamic and complex environment with seasonal variations both above and below the water for the animals, reflecting aspects of natural weather conditions". "There will be land and water areas which are anticipated to be double the size of those in the existing London habitat, along with a longer pool. "In addition, an expanded 'deep end' of the pool will be created, offering over three times the space currently provided in both London and Birmingham." The company also said the facility will take steps to become a research centre to identify ways to support gentoo conservation in the wild. It will shortly submit formal plans to the local authority and, subject to approval, work will start in 2027. The penguins are expected to move into their new home during 2028, with exact timings guided by the needs of the penguins, with the space at the London venue repurposed to support Sea Life's conservation priorities, the company said. Dr Mark Jones, head of policy at The Born Free Foundation, said: "It has been quite a journey. "From the much-criticised basement environment in London to a significantly expanded and environmentally enriched enclosure in Birmingham - but nearly a year of careful and thoughtful discussion has paid off. "Because of Merlin's commitment to end breeding, this will be the last generation of gentoo penguins in Merlin's care. "Common sense and compassion have prevailed, the welfare of the penguins has been prioritised, and Born Free looks forward to continuing to engage with this project to help deliver the best possible outcome for the birds." Will Travers, executive president of Born Free, added that the end to further breeding or imports of the penguins - which are not threatened with extinction in the wild - will mean no more individuals will be born into a life of captivity and the current birds will be the last gentoos in Merlin's facilities. Laura Walton, co-director, Freedom for Animals welcomed the closure of the enclosure. She said: "Throughout our joint campaign, we called for the penguins to be moved to a sanctuary or facility with outdoor access, but sadly no feasible option was identified. "While the planned improvements at Sea Life Birmingham are positive, these penguins deserve far more than a lifetime behind barriers. "Crucially, Merlin's landmark commitment to end breeding means no further generations of gentoo penguins will be born into captivity at its facilities."

Experience UK
Oct 14th, 2026
Merlin and Mojang expand Chessington plans with Minecraft World Hotel.

Merlin and Mojang expand Chessington plans with Minecraft World Hotel. Merlin Entertainments and Mojang Studios have expanded plans for Minecraft World at Chessington World of Adventures Resort, confirming a themed hotel alongside the new theme park land planned for 2027. Minecraft World Hotel will become the first hotel based on the Minecraft franchise, adding an accommodation layer to the £50m project in Greater London. The hotel will feature almost 70 themed rooms across four floors, with 20 premium rooms and 49 standard rooms drawing on the game's biomes, characters, mobs, colours and textures. For theme park operators, developers and IP owners, the announcement is significant because it extends Minecraft World beyond a day-visit attraction. By adding hotel rooms, themed dining and bar concepts, Merlin is developing a resort-led model that can support longer stays, stronger yield and deeper brand engagement. Hotel design extends the game world. The hotel has been designed to bring Minecraft's visual language into physical space. Check-in areas will reference the Overworld with block-style trees and animals, while Nether Portal-inspired lifts and mine tunnel corridors will carry the theme through guest circulation areas. Bedrooms will use Minecraft's blocks, items, mobs, textures and colours to create themed accommodation for both dedicated fans and broader family audiences. The offer will also include an underwater-themed restaurant inspired by the game's ocean biomes and a potions bar themed around the Woodland Mansion. For visitor experience designers, the hotel highlights the importance of continuity across an IP-based resort. The guest journey does not stop at the park gate. Arrival, corridors, rooms, food and beverage, and evening use all become part of the same story world. This approach also creates new operational and commercial opportunities. Themed accommodation can support premium pricing, while restaurants, bars and retail touchpoints provide further ways to extend spend beyond the core attraction. Escape the Nether anchors the ride offer. Merlin and Mojang have also named the first Minecraft rollercoaster as Escape the Nether. The attraction is described as the world's first Minecraft rollercoaster and will include both indoor and outdoor elements. The ride will take guests through dark mines before moving through a Nether Portal and emerging into the Overworld area of the land. Timelapse footage has shown construction progress, with track now in place as the land takes shape. For the attractions sector, the ride is notable because it translates Minecraft's digital environments into a physical thrill format. The indoor-outdoor structure gives designers scope to combine controlled media, scenic work and story sequencing with visible ride kinetics in the land. Gaming IP moves further into themed entertainment. Minecraft World represents a major step in the use of gaming IP within European theme parks. The franchise has strong global recognition, an established creative language and a large intergenerational audience, making it well suited to location-based entertainment. Mojang's creative team has noted the challenge of adapting Minecraft into a new physical medium, particularly around scale, biomes, blocks and mobs. Merlin's production approach appears focused on keeping the world recognisable while making it practical for rides, hotel operations and guest movement. For IP holders, the project underlines the value of close creative collaboration with operators. Translating a game into an attraction requires more than placing familiar visuals into a venue. It requires decisions about behaviour, interaction, environment, scale and narrative flow. Relevance for the visitor experience sector. The Chessington development will be closely watched by theme park operators, suppliers, designers, hotel groups and licensing teams. It combines several key industry trends: gaming IP, resort expansion, immersive accommodation, themed dining and family-friendly coaster development. For Experience UK's audience, the project may create future opportunities across scenic fabrication, AV, lighting, show control, themed interiors, operational planning, retail and hospitality design. By pairing Minecraft World with a themed hotel, Merlin and Mojang are positioning the project as a multi-day branded experience rather than a single attraction. As work continues ahead of the 2027 opening, Chessington is set to become an important case study in how major gaming franchises can be developed into resort-scale visitor destinations.

Hospitality & Catering News
Oct 6th, 2026
PizzaExpress launches hot food-to-go range at Thorpe Park Fright Nights.

PizzaExpress launches hot food-to-go range at Thorpe Park Fright Nights. October 6, 2026 PizzaExpress has launched a new hot food-to-go range at Thorpe Park's Fright Nights through a partnership with Merlin Entertainments and Aramark. The launch marks the first introduction of the new PizzaExpress format, which has been developed for food-to-go environments and is being served from a branded Airstream at Thorpe Park. The menu includes four pizzas: Sloppy Giuseppe, BBQ Chicken, American and Margherita. The single-serve pizzas are hand stretched and have been designed to be served to customers in under one minute. PizzaExpress said the new format forms part of its plans to make its menu available beyond its traditional restaurant estate and into more food-to-go locations. The launch follows a number of developments for PizzaExpress during 2026, including the introduction of a Margherita pizza on Aer Lingus flights and the opening of quick-service locations in London. The business currently operates nearly 360 restaurants across the UK, alongside its retail presence in supermarkets. Chris Holmes, PizzaExpress Chief Commercial Officer, said, "PizzaExpress has been an iconic part of family days out for more than six generations, so it feels only right to launch our first ever hot food to go range at with Merlin and Aramark at Thorpe Park throughout the Fright Night month. This is just the start of an exciting new mission to bring ultra-fast restaurant quality hot pizza and Dough Balls to people on the move and we look forward to landing in more food-to-go locations very soon." Fright Nights is celebrating its 25th anniversary at Thorpe Park this year and runs on selected dates from 2 October to 1 November. The event includes scare mazes, scare zones, live entertainment and rides operating after dark, including Hyperia. Paul Baines, Regional Director of Southern Operations at Aramark, said, "Partnering with the iconic brand that is PizzaExpress to bring these new pizzas to the market is incredibly exciting. A new offering from a trusted brand like PizzaExpress is exactly what the hot food to go market needs." The partnership between PizzaExpress and Merlin Entertainments also extends into PizzaExpress restaurants during October and November, with offers available to Merlin Annual Pass members. Associated Articles Aramark Extend Partnership with Merlin Entertainments Provides direct background on the relationship between Aramark and Merlin Entertainments, including food and beverage operations across attractions such as Thorpe Park Resort, Chessington World of Adventures Resort and LEGOLAND Windsor Resort. Auntie Anne's UK&I Unveils Plans to Open 10 Stores in 2026 Amid Rising Demand for Treats-To-Go Adds context on the continued growth of flexible food-to-go formats in high-footfall retail and leisure locations as operators look beyond traditional restaurant sites. IRO Sushi Opens Two New Sites in a Week as UK Expansion Accelerates Provides wider context on growth within the UK food-to-go and casual dining market, with operators developing formats designed around convenience and faster service.

Forest IT Services
Oct 2nd, 2026
Every reveal from Minecraft Live 2026, from new biomes to big surprises.

Every reveal from Minecraft Live 2026, from new biomes to big surprises. It's that time of year again. A chill in the air, pumpkin lattes on repeat, and Minecraft Live, of course! Today Forest IT Services got a first look at new Minecraft content, including Minecraft Dungeons 2, launching on September 29. Here's everything announced at this year's Minecraft Live. Deep dive into Minecraft Dungeons 2. Ahead of next week's launch, the development team gave Forest IT Services an extensive look at what is coming in Minecraft Dungeons 2. The sequel features a bigger, interconnected world with expanded combat, deeper character customization and better multiplayer. The segment also spotlighted the Sift, a mysterious new dimension with distinct environments, inhabitants, dangers, and gameplay. Developers shared insights into the creative process of designing and introducing an entirely new dimension to the universe. The fourth dimension: The Sift coming in 2027. The Sift isn't just for Minecraft Dungeons 2 players, it's officially coming to Minecraft Java and Bedrock editions in 2027. This will be a huge milestone for Minecraft as it's the first new dimension added in over 14 years joining the Overworld, The Nether and The End as places for the player to discover and explore. Yep, that statement made me feel ancient too, and I felt like the Nether was much more recent, but it was actually added in 2010 and just updated in mid-2020. This is legitimately the first brand new dimension in over a decade! Ice Caves, new zombies and new combat mechanics. Mojang teased the next upcoming vanilla game drop too, as Forest IT Services were shown around the Ice Caves, an all-new, rare underground extension of cold biomes filled with glowing ice crystals. The ice crystals can be placed both vertically and horizontally for building and decoration, or even as just a light source. Forest IT Services also got a whole new mob! The frozen zombie if encountered will apply a stacking freezing affect to the player with melee attacks, and he throws ice balls that deal knockback. Normal zombies can also become Frozen variants if exposed to powder snow. Ice balls are dropped upon the death of a Frozen Zombie, or can be crafted by players and used as a weapon to deal damage and knockback, or brewed into an ice cold freezing potion! Minecraft coming to Nintendo Switch 2. Such an absolute no brainer I'm surprised it isn't already there, but Minecraft is officially launching on Nintendo Switch 2 on October 27, 2026 with enhanced performance and visuals. Merlin entertainment revealed the Minecraft Hotel and rollercoaster. I've been excited about the upcoming Minecraft-themed park in the UK since it was announced, but beyond some concept art, Forest IT Services haven't seen much detail, especially given its 2027 opening date. Well today Minecraft Live showed Forest IT Services something to really get excited about, with these two major additions to the Chessington World of Adventures based park. There's going to be a Minecraft Hotel, and the official name of the resort's new rollercoaster is "Escape the Nether." I'm planning to be there the minute this place opens, as my son is going to lose his mind, and Forest IT Services missed out on the London Minecraft experiences. I've got high hopes for this theme park; don't let me down, Merlin! Sound effect packs and new creator platform. During the stream, Jens Bergenström (Chief Creative Officer at Mojang Studios) announced a new initiative to build a richer, more accessible, and more diverse Minecraft experience through an evolving creator platform. Additionally, Mojang introduced Sound Effects Packs for the Minecraft Marketplace, giving players brand-new tools to customize their worlds and bring their creations to life later this year. And that's a wrap on Minecraft Live 2026. Minecraft fans should be happy with all of those updates, but if not, let me know what you were hoping for in the comments below! Don't forget there is an ongoing Wilderness Bound Community Challenge where players can earn exclusive character creator items and Java skins simply by placing cushions and a straw bed in-game; full details are here.

Free Game Tips Ltd.
Sep 26th, 2026
First-ever Minecraft Hotel sets opening in London 2027.

First-ever Minecraft Hotel sets opening in London 2027. Minecraft Hotel to open in London. Minecraft Hotel, the world's first block-styled lodging, will debut in 2027 at Chessington World of Adventures in South-West London. The reveal came during the September 2026 Minecraft Live event, where Mojang Studios and Merlin Entertainments announced the new attraction and the park's first Minecraft-themed rollercoaster, Escape the Nether. Guests will jump straight into the block-inspired world, staying beyond the park gates and encountering familiar mobs, a Deep Sea Diner, and rooms that keep the fantasy alive even after departure. Park-Integrated adventure. Escape the Nether is promoted as the world's first Minecraft-themed rollercoaster, blending indoor and outdoor elements inspired by the perilous dimension. Discover more Language Resources Word Games The surrounding Minecraft World park will feature the exhilarating rollercoaster plus an immersive indoor-outdoor experience that mirrors the game's atmosphere. Inside the hotel: design & features. The concept art shows a blocky building with an outdoor sitting area, and the entrance bristles with a Baby Zombie Chicken Jockey, minecart rails, and a likeness of Steve wielding a pickaxe. Within the Deep Sea Diner, mossy stone pillars and kelp stalks hang from the ceiling, while walls display Ocean Monument sculptures. Rooms incorporate redstone lamps, wooden chests, and Creeper-themed cushions, reinforcing the algorithmic aesthetic and ensuring guests feel fully immersed in the cell-level world. While the hotel sets the tone for the park, Mojang's roadmap also earmarks a new Ice Caves biome for winter, a Sift dimension launch in 2027, and the debut of additional mobs and vegetation in the Four-dimensional Sift realm.

Recently Posted Jobs

Sign up to get curated job recommendations

Merlin Entertainments is Hiring for 133 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs