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Overview
Mia Labs provides an AI-powered platform that automates customer communications for automotive dealerships. The Mia virtual agent talks to customers via calls, texts, and emails 24/7 to schedule sales and service appointments, check inventory, answer questions, and follow up, while linking with 35+ dealership systems to automate workflows across reception, sales, and service. It supports multilingual conversations, customizable workflows, and can text customers to rescue missed calls, aiming to boost dealership revenue and improve efficiency. Its strength comes from a combination of deep automotive retail experience, AI expertise, and wide system integrations, focusing on franchise dealerships to grow revenue through scalable, AI-driven engagement.
About Mia Labs
Industries
Automotive & Transportation
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series A
Total Funding
$20M
Headquarters
Austin, Texas
Founded
2023
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Simplify's Take
What believers are saying
- Mia raised $20 million on January 22, 2026, bringing total capital to $29 million.
- By 2025, Mia powered 1 million conversations, 130,000 appointments, and $45 million revenue.
- GM dealers using Mia booked 46,000 appointments and generated $26 million by August 2026.
What critics are saying
- Numa, Toma, and Conversica crowd dealerships with similar voice and follow-up automation.
- Mia's GM approval concentrates revenue exposure inside one OEM program and reimbursement policy.
- If dealership ROI softens, high-touch incumbents can displace Mia during 2026 renewal cycles.
What makes Mia Labs unique
- GM named Mia the first AI & Conversational Intel co-op-approved vendor in 2026.
- Mia integrates with 35+ dealership systems, including CDK, Reynolds, Tekion, and Xtime.
- Its 24/7 voice-and-text agent books sales and service appointments across dealership departments.
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Funding
Total Funding
$20M
Above
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Health Insurance
Vision Insurance
Dental Insurance
Unlimited Paid Time Off
Hybrid Work Options
Stock Options
Commuter Benefits
Meal Benefits
Company Social Events
Growth & Insights and Company News
6 month growth
↑ 16%1 year growth
↓ -2%2 year growth
↓ -2%The new round brings total capital raised to $29 million and accelerates product innovation, team growth, and continued expansion for the AI-native communications platform built specifically for automotive dealerships.
Mia Labs, an AI-powered conversational platform for automotive dealerships, has raised $20 million in a Series A round led by Permanent Capital Ventures, bringing total funding to $29 million. Norwest participated alongside earlier investors including Eniac Ventures and Vine Ventures, plus strategic automotive investors. The Austin-based company, founded in 2023, now serves over 350 franchise dealerships nationwide. In 2025, Mia powered over 1 million customer conversations, booked more than 130,000 appointments, and enabled over $45 million in dealership revenue whilst saving over 1.5 million human hours. Mia's platform replaces fragmented dealership communication tools with a single AI system operating across departments and channels. The company plans to use the funding to accelerate product innovation and team growth.
Mia Labs is Hiring for 6 Jobs on Simplify!
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About Mia Labs
Industries
Automotive & Transportation
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series A
Total Funding
$20M
Headquarters
Austin, Texas
Founded
2023
Mia Labs is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today