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Michigan First Credit Union

Member-owned financial cooperative serving Michigan residents

Overview

Michigan First Credit Union provides financial services to members in Michigan. It serves residents and businesses with savings, checking, loans, mortgages, and other financial products, backed by over $1.4 billion in assets and a member base of more than 165,000. Members gain access to accounts and services to manage money, borrow, save, and invest, using in-branch or digital channels. Unlike for-profit banks, it is a member-owned credit union that pools members’ deposits to offer competitive rates and personalized service. The organization differentiates itself through its community focus, local presence, and nonprofit structure aimed at returning value to members rather than maximizing profits. Its goal is to provide high-quality financial products and services to Michigan residents and businesses while growing its membership and maintaining financial stability.

Significant Headcount Growth

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About Michigan First Credit Union

Simplify's Rating
Why Michigan First Credit Union is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Company Size

201-500

Company Stage

Grant

Total Funding

$3.7M

Headquarters

Lathrup Village, MI

Founded

1926

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What believers are saying

  • Finley launched in August 2026 and opened nearly 300 accounts by October.
  • Scienaptic AI adoption on June 29, 2026 promises faster lending for 165,000 members.
  • Bay City branch opens after Saginaw's momentum, expanding Great Lakes Bay Region reach.

What critics are saying

  • October 22, 2026 federal forfeiture case targets Michigan First accounts tied to drugs.
  • Finley's youth banking push risks higher compliance, fraud, and customer-support costs.
  • If Finley stalls, larger banks and fintechs own the next generation of members.

What makes Michigan First Credit Union unique

  • Since 1926, Michigan First serves 160,000 members across 32 Michigan branches.
  • Finley blends youth banking, parental controls, and gamified lessons for ages 6-17.
  • Its 365 Live Contact Center stays in-house and answers members around the clock.

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Funding

Total Funding

$3.7M

Above

Industry Average

Funded Over

1 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Company Match
  • Tuition Reimbursement
  • Wellness Program
  • Profit Sharing

Growth & Insights and Company News

6 month growth

0%

1 year growth

8%

2 year growth

8%
Issue Media Group
Oct 30th, 2026
MI First Credit Union new youth banking app helps establish healthy financial habits earlier.

MI First Credit Union new youth banking app helps establish healthy financial habits earlier. Michigan First Credit Union launched a free mobile banking app - Finley, for kids and teens to help develop healthy financial habits early. October 30, 2026 Block by Block is a solutions journalism series that is supported by CEDAM, Invest Detroit and MI CDFI, and is focused on community development leaders and initiatives in Michigan, Ohio and Indiana. Financial habits often develop at a young age. Thinking about money can be stressful, and talking about money can be even more stressful. It's a tricky conversation to have between parent and child, one that sometimes just doesn't happen. To better equip kids and teens ages 6 to 17 with real-world financial experience, Michigan First Credit Union has launched a new youth banking mobile app. Designed for families, the Finley app provides safe banking for kids through built-in parental controls and age-appropriate weekly financial lessons. Michigan First Credit Union President and CEO Jennifer Borowy spoke about the not-for-profit, member-owned credit union. "We are focused on people rather than profit," she says. "That means we invest a lot in competitive financial products, personalized service and personalized guidance to serve members in their needs." Michigan First Credit Union is based in Detroit, but has branches all over the state including in Lansing and Grand Rapids. Since its beginning in 1926, the financial institution has grown to serve more than 160,000 members across 32 branch locations. Adapting to its community members' needs has enabled this credit union to serve for a century. Their latest product launch, the Finley app, builds upon meeting that need and honoring the legacy of education - the credit union was started by nine teachers. The app went live in August, and since, the credit union has already opened up close to 300 Finley accounts. "We really wanted to make sure that we were providing a pathway for the next generation of members to learn about financial education early on - so that they were prepared to have a better financial future," Borowy says. Resources and financial literacy can also be costly, but this app remains free for members - an important and intentional move to keep it accessible for families. Chanel Everett is the chief growth officer and leads initiatives that support memberships, deposits, and lending growth. She's responsible for cross-collaboration internally with other teams and senior leaders, as well as external vendors and partners. As MI First celebrates its centennial, Everett is proud to see membership pass down from generation to generation. "A lot of our older generation members introduce Michigan First Credit Union to their children, and grandchildren," she says. There have even been new memberships that have come as a result of the app, says Everett. Younger generations are growing up in a time where it's common to be in a cashless situation, often necessitating young kids and teens to have access to digital currency at their fingertips. "Parents are trying to figure out how to get their children access to cashless options, so a debit card can be really important for children," Borowy says. "We want to make sure kids understand how it all works. That was the background of the financial education part - they learn what saving means, what interest is, what happens when they spend money, or what a transaction is." Some young people utilize digital wallets like Venmo or CashApp, but those are often a bit more risky to use, given that the money in them is typically not federally-insured. Borowy says Finley provides a safer setting where kids can have fun, but parents have control and can personalize the experience as well. The app was designed to be engaging and attractive to young people, by utilizing gamified learning where users can build their own avatar, earn badges, unlock achievements, complete lessons and level-up throughout the program. Parents can utilize the app to assign chores, and automate allowances. Kids can create specific goals to save for bikes, gaming systems, a college fund, or even their first car. "Children can learn how to do regular banking things so they're developing the right habits to have confidence later in life handling their money management," Borowy says. Borowy's own children have been sort of beta testers for the new app, who have enjoyed learning financial habits. "From a user perspective as a parent, my daughters are very protective of their money and when they want to spend it, but they're also attentive to their chores," she says. "They have responsibilities and want to make sure they can get their allowance money. It gives us an opportunity to have age-appropriate conversations about money because of where they're at with quizzes in the app." Everett admits she would also have loved to have the Finley app around when she was raising her children. Today, she is proud the organization provides it as a tool to help other members overcome the common financial education gap. "Finley is a great opportunity to increase the level of engagement with our existing Michigan First membership base," Everett says. "They can be proud to be a part of a credit union that's continuing to think about education and explore ways to help them and their households." Although the app encourages a convenient digital service that can be accessed anywhere there's internet, it was important for Michigan First Credit Union to keep their focus on real-life, real-time customer service. "We wanted to ensure that our members were still getting a great service that they have come to realize with Michigan First," Borowy says. "We have our 365 Live Contact Center team that we do not outsource. These are real live team members that any of our members can talk to around the clock. We never shut down for our members, because we want to ensure we can answer questions at any point in time for them." Listening to those customer needs and being involved in the community is an important pillar of Michigan First. They have student banking partnerships with local schools, mobile branches, random acts of kindness, and collaborating with other nonprofits to connect with the community. As the oldest active credit union in the state looks back over 100 years, Everett attributes part of that growth to the members. "Over the years, we've been able to grow and evolve because our members have been a big help - they've been heard. We've come up with different products, services and initiatives because our members share with us," Everett says. "They have that relationship with us, we gather and hear a lot of their needs through these conversations. Because of that, they feel heard, which allows them to maintain their membership with us and continue to share with their family and friends what Michigan First can do for them."

Little Guide Detroit
Nov 14th, 2025
Wild Lights Returns to the Detroit Zoo This Holiday Season - Bigger, Brighter, and More Magical Than Ever!

Wild Lights returns to the Detroit Zoo this holiday season - bigger, brighter, and more magical than ever! The holidays are about to sparkle a little brighter in Metro Detroit! The Detroit Zoo's 13th Annual Wild Lights, presented by Michigan First Credit Union, is back November 22, 2025 through January 4, 2026, and this year's celebration promises to be the most dazzling one yet. Families can stroll through millions of shimmering lights and more than 500 jaw-dropping animal- and nature-themed displays that transform the Zoo into a breathtaking winter wonderland. It's the perfect way to slow down, bundle up, and soak in the magic of the season together. What's new for 2025. Get ready for all-new sights and experiences! This year's Wild Lights introduces several brand-new attractions that will wow guests of all ages: * Enchanted Rainforest - Step into a glowing jungle filled with colorful creatures and lush lighted canopies. * Field of Lights - Wander through a radiant landscape that sparkles and shifts with every step. * Light Bright Interactive Wall - Kids will love creating their own colorful designs and seeing them come to life in lights! * Living Wishing Tree - Make a wish and watch it shimmer across a "living" light display that responds to movement. * Pop-Up Performances & Holiday Fun - Keep an eye out for festive entertainers, glowing surprises, and plenty of photo ops throughout your visit. Add a little extra magic with optional experiences like the 4D Theater Show, carousel rides, glow-with-the-show lanyards, photos with Santa, or a special dinner buffet. Give back while You celebrate. Wild Lights isn't just about bright displays - it's also about spreading holiday cheer. The Detroit Zoo is once again partnering with Mittens for Detroit and Marine Toys for Tots to help local families in need. Bring a new pair of mittens or gloves (Dec. 15 - 31) or a new, unwrapped toy (through Dec. 18) and drop them off at collection bins near the entrance or inside the Detroit Zoo Shop. Your visit also supports the Detroit Zoological Society's ongoing mission of conservation and animal care - making this holiday tradition a gift that keeps on giving. When to go. Wild Lights runs on select evenings from November 22, 2025, through January 4, 2026: * Fridays & Saturdays: 5 - 10:30 PM * Sundays & Select Weeknights: 5 - 9 PM Tickets range from $17 - $75, depending on the date and package. Advanced reservations are highly recommended - this popular event sells out fast! Get your tickets now at detroitzoo.org/events/wild-lights Why families love it. * It's family-friendly and stroller-friendly - a perfect evening out for all ages * The displays are unforgettable for kids (and make for gorgeous photos!) * There's something new to see each year * You can support animal care and conservation just by attending Whether it's your family's first time or your yearly tradition, Wild Lights at the Detroit Zoo is the perfect way to make lasting holiday memories together. Bundle up, sip some cocoa, and get ready to be amazed - because the magic of the season shines brightest at the Zoo!

MANTL
Oct 3rd, 2023
Michigan First Partners with MANTL to Digitize its In-Branch and Online Account Opening Experience

Michigan First partners with MANTL to digitize its in-branch and online account opening experience.

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