MikMak, a SPINS company, has launched major platform enhancements designed for AI-driven commerce. The updates integrate store inventory and sales data with AI-powered commerce tools to help brands optimise marketing spend and measure growth. Key features include Predictive Store-Level Intelligence via MikMak Aura, which combines SPINS point-of-sale data with signals from 1.5 billion shoppers across more than 8,000 retailers. The platform now offers real-time scenario planning and links media spending to verified store sales. Additional capabilities include expanded product availability tracking through SPINS Journey Feed, powered by more than 12 billion weekly observations with daily inventory updates. The platform also introduces enterprise AI integrations with OpenAI, Claude, and Microsoft Copilot, plus enhanced conversational AI tools for setup and analytics.

MikMak, a SPINS company, has launched MikMak 4.0, a commerce intelligence platform featuring AI-driven capabilities for multichannel brands. The update follows SPINS' acquisition of MikMak in January. The platform introduces three key features: MikMak Aura, a predictive engine leveraging data from 1.5 billion shoppers across 8,000 retailers for real-time market insights; Mak, an AI assistant that analyses data and builds campaigns through natural language; and MikMak MCP, infrastructure enabling brand-owned AI agents to access real-time commerce data. The platform aims to replace backward-looking analysis with proactive market intelligence, allowing brands to optimise media spending and measure ROI across their technology stack. MikMak serves customers across consumer packaged goods, beauty, alcohol and consumer electronics sectors.