Minders

Minders

Growth agency driving data-driven product activation

Overview

Minders helps product and growth teams activate, engage, and retain users by using data, experimentation, and Martech tools. It acts as a consulting firm specializing in data analytics, guiding businesses to scale digital products and to implement platforms like Amplitude and Braze in their Martech stack. Services include designing tracking plans, structuring data flows, and building dashboards that translate data into actionable insights, with a dedicated independent growth squad for clients. Their goal is product-led growth and sustained revenue by improving activation, retention, and monetization through continuous measurement and testing.

About Minders

Simplify's Rating
Why Minders is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2020

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Simplify's Take

What believers are saying

  • Forge 2026 named Minders Partner of the Year, strengthening brand credibility.
  • Minders says over 100 global brands trust its growth work as of 2025.
  • New case studies show conversion gains and faster operations, supporting sales velocity.

What critics are saying

  • Minders still depends on Braze and Amplitude partner budgets for revenue.
  • Dise ties Minders to Telegram, TON, and crypto-native clients facing platform-policy shocks.
  • If Telegram CRM adoption stalls in 2026, the Dise thesis loses strategic value.

What makes Minders unique

  • Minders is an Orbit-level Braze Alloys Solutions Partner and Amplitude-certified expert.
  • Its 2026 case studies show measurable lift for Finsus, Buk, and Grupo SBF.
  • Minders now combines martech consulting with Telegram infrastructure through Dise.

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Benefits

Health Insurance

Dental Insurance

Remote Work Options

Hybrid Work Options

Paid Vacation

Parental Leave

Meal Benefits

Professional Development Budget

Company News

Tech.eu
Aug 12th, 2025
Minders Acquires Dise for Telegram CRM

Minders has acquired Dise, a CRM platform for sales teams on Telegram, to enhance Telegram's B2B sales infrastructure. Minders will manage the software without gaining equity. Dise addresses the lack of structured sales tools for crypto-native and Telegram-first organizations, offering features like deal tracking, analytics, and AI-powered tools. Its users include Adidas, the TON Foundation, Polygon, a16z Crypto, and MEXC.

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