Overview
Minders helps product and growth teams activate, engage, and retain users by using data, experimentation, and Martech solutions. It operates as a consulting firm focused on data analytics, guiding businesses to scale digital products and partnering with Amplitude and Braze to select, implement, and operate a Martech stack. It designs tracking plans, structures data flows, and builds business-focused dashboards to deliver clear, actionable insights, while delivering a dedicated independent growth squad and knowledge through training. Its goal is product-led growth and sustained revenue by continuously optimizing activation, retention, and monetization through data-driven strategies.
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Simplify's take
What believers are saying
- Minders reports 100+ clients across multiple countries and industries.
- Braze and Amplitude endorsements strengthen deal flow with enterprise growth teams.
- Telegram products reach 450 million users, expanding distribution for cross-sell and upsell.
What critics are saying
- Telegram-dependent products expose Minders to platform policy changes and TON ecosystem shocks.
- Consulting revenue stays tied to client budgets; one large account loss hits margins fast.
- Owning Telegram tools without equity in Dise creates integration distractions before 2027.
What makes Minders unique
- Braze Orbit Level 4 and Amplitude certified partner, with 50+ certifications.
- Minders won Braze Partner of the Year 2026 and Reseller of the Year.
- Minders also owns Telegram-first products: TADS, Telesend, CatchUP, and Dise.
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