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Minted

Crowdsourced marketplace for independent designers

Overview

Minted is an online marketplace that connects independent artists with customers who want unique designs for items like holiday cards, stationery, art prints, gift wrap, and home decor. Designs are chosen through a crowdsourcing Design Challenge where artists submit work and the community votes; winning designs are manufactured and sold, with artists earning a share of sales. Revenue comes from product sales and a Minted More membership that offers discounts and exclusive access. Minted also provides services such as free recipient addressing and premium printing to enhance the customer experience. The company differentiates itself by constantly refreshing its catalog with customer-approved designs and by directly supporting independent artists, rather than relying on in-house design teams. Its goal is to help artists reach customers with high-quality, distinctive goods while growing revenue through sales and memberships.

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About Minted

Simplify's Rating
Why Minted is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingDesignConsumer Goods

Company Size

501-1,000

Company Stage

Series E

Total Funding

$297.1M

Headquarters

San Francisco, CA

Founded

2007

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Simplify's take

What believers are saying

  • Minted expects over $300 million revenue in 2026 after double-digit 2025 growth.
  • May 2026 Forbes said profitability doubled, supporting cash flow and employer stability.
  • Concierge, online invitations, and DoorDash delivery broaden usage beyond holiday cards into everyday events.

What critics are saying

  • Reuters on June 29, 2026 said Minted is exploring a sale; independence looks fragile.
  • Holiday-card demand concentrates revenue seasonally, exposing Minted to 2027 execution misses and inventory swings.
  • Marketplace rivals, especially Etsy and direct-to-consumer card brands, can copy designs faster than Minted.

What makes Minted unique

  • Minted pairs 20,000 artists with consumer voting, creating fresh, market-tested designs.
  • April 2026 Samsung Art Store deal reaches homes through 180 pieces from 98 artists.
  • Whole Foods stores nationwide stocked Minted cards in 520+ locations, extending omnichannel distribution.

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Funding

Total Funding

$297.1M

Meets

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$245M
$250M
$1.3B
$1.5B

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Paid Parental Leave
  • Unlimited Paid Time Off
  • Employer Funded Health Savings Account
  • Monthly Gym/Wellness Reimbursement

Growth & Insights and Company News

6 month growth

-1%

1 year growth

-1%

2 year growth

-2%
Business Wire
Jun 4th, 2026
Minted expands free online invitations and concierge service for event planning

Minted has expanded its Concierge service and launched free Online Invitations to streamline event planning. The design platform, powered by independent artists, now offers complimentary one-on-one expert support for hosts planning birthdays, showers and other milestone events. The Concierge service provides personalised guidance on invitations, signage, décor and event coordination. The new Online Invitations feature allows hosts to send artist-designed invitations instantly via text or email, track RSVPs in real time and manage guest lists without requiring recipients to download apps. Founded in 2007, Minted sources designs from over 20,000 independent artists globally and has reached more than 90 million homes worldwide. The company has raised over $300 million from investors including Benchmark Capital and T. Rowe Price.

Americas Community Center
Mar 30th, 2026
use promo code: FUNDRAISEACC.

use promo code: FUNDRAISEACC. At Americas Community Center, everything The Americas Community Center do is rooted in community - people coming together to support one another and create meaningful impact. Today, The Americas Community Center is excited to share a simple and powerful way you can support its mission just by doing something you already do: shopping for life's special moments. What is Minted? Minted is a global marketplace that connects independent artists with customers looking for beautifully designed products. From wedding invitations and holiday cards, gifts, stationery, children's art and more. Minted offers unique, high-quality designs created by artists from around the world. What makes Minted special is that every purchase supports a community of creatives - and now, it can also support its community right here at Americas. How you can support Americas. The Americas Community Center has partnered with Minted as part of their national fundraising program, and The Americas Community Center is honored to be included among organizations making an impact across the country. When you shop on Minted using its exclusive promo code: FUNDRAISEACC You receive 20% OFF your order | Minted donates 10% of net sales back to Americas Community Center It's that simple. Whether you're planning a birthday, wedding, baby shower, holiday celebration - or just want to elevate your everyday stationery - your purchase becomes part of something bigger. Why this matters. Every dollar raised through this partnership helps The Americas Community Center continue to: * Provide low-cost and free community events * Support individuals and families behind the scenes when they need it most * Grow programs like Mujeres CEO, ABN, Tarde Literaria, and more * Continue building a community where people feel connected, supported, and empowered This is an easy way to give back - by simply choosing where you shop. A simple ask. Next time you're thinking about printing: * Invitations * Holiday cards * Thank you notes * Announcements * Personalized gifts Think of Minted - and think of Americas. Use its code, share it with your friends and family, and help The Americas Community Center continue creating impact in its community. *FUNDRAISEACC is valid toward all Minted orders, excluding fine art prints (discounts can be applied to children's art), commissioned art, customizable fine art, gift cards, custom design services, and items sold and shipped by third-party sellers (Direct from Artist and Wedding Marketplace), fabric goods, Minted More membership fees, Photo Op or styling or customization services. Discounts may be applied towards any Disney-branded merchandise, however Minted does not pay donations on these orders. Discounts do not apply to shipping charges or tax, and cannot be combined with any other offers or promotions, including discounted credit.

Brooke Elisabeth Photography
Nov 25th, 2024
Create Picture-Perfect Holiday Cards with Minted and Brooke Elisabeth Photography

That's why Brookeelisabethphotography has partnered with Minted.com, the leading holiday card website, to bring you an exclusive offer: 20% off your Minted order with the code HOLPHOTOBEP

Huckleberry Youth Programs
Nov 18th, 2024
Minted Holiday Gifts - Shop, Save & Give Back This Holiday Season

The holiday season is upon Huckleberry Youth Programs, Inc and Huckleberry Youth Programs, Inc is partnering with San Francisco-based company Minted to bring you discounts on your holiday gift and holiday card shopping!

Travel And Tour World
Nov 15th, 2024
IHG Hotels & Resorts Unite with Minted to Offer Exclusive Holiday Cards and Gifts for the Festive Season

IHG Hotels & Resorts Luxury & Lifestyle Collection celebrates the festive season with a new partnership with Minted, the premium design marketplace and holiday shopping destination.

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