Minted

Minted

Crowdsourced marketplace for independent designers

Overview

Minted operates an online marketplace that sells stationery, art prints, and home decor designed by independent artists. The company uses a crowdsourcing model where artists submit designs to monthly competitions, and the community votes to determine which products are manufactured and sold. Unlike traditional retailers that rely on in-house design teams, Minted uses this voting system to ensure its inventory is pre-approved by customers while providing global artists a platform to earn commissions. The company's goal is to provide a continuous stream of fresh, high-quality designs to consumers while supporting the careers of independent creators.

About Minted

Simplify's Rating
Why Minted is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Design

Consumer Goods

Company Size

501-1,000

Company Stage

Series E

Total Funding

$297.1M

Headquarters

San Francisco, California

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Free online invitations and concierge service reduce event-planning friction.
  • DoorDash on-demand delivery captures last-minute and younger buyers.
  • Museum and celebrity partnerships amplify premium social proof.

What critics are saying

  • Target and Hallmark can commoditize seasonal cards through scale and traffic.
  • DoorDash dependence can weaken Minted's control over acquisition economics.
  • Discounted fundraisers and donations compress margins on promotional orders.

What makes Minted unique

  • Crowdsources designs from 20,000-plus independent artists worldwide.
  • Combines manufacturing, fulfillment, and artist-led marketplace models.
  • Expands across stationery, art, home decor, and invitations.

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Funding

Total Funding

$297.1M

Meets

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$245M
Stripe
$250M
Reddit
$1.3B
Epic Games
$1.5B
Airbnb

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Unlimited Paid Time Off

Employer Funded Health Savings Account

Monthly Gym/Wellness Reimbursement

Employer Funded Commuter Benefits

Employee Discount

Friends and Family Discount

Stock Options

Mental Health Support

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Americas Community Center
Mar 30th, 2026
use promo code: FUNDRAISEACC.

use promo code: FUNDRAISEACC. At Americas Community Center, everything The Americas Community Center do is rooted in community - people coming together to support one another and create meaningful impact. Today, The Americas Community Center is excited to share a simple and powerful way you can support its mission just by doing something you already do: shopping for life's special moments. What is Minted? Minted is a global marketplace that connects independent artists with customers looking for beautifully designed products. From wedding invitations and holiday cards, gifts, stationery, children's art and more. Minted offers unique, high-quality designs created by artists from around the world. What makes Minted special is that every purchase supports a community of creatives - and now, it can also support its community right here at Americas. How you can support Americas. The Americas Community Center has partnered with Minted as part of their national fundraising program, and The Americas Community Center is honored to be included among organizations making an impact across the country. When you shop on Minted using its exclusive promo code: FUNDRAISEACC You receive 20% OFF your order | Minted donates 10% of net sales back to Americas Community Center It's that simple. Whether you're planning a birthday, wedding, baby shower, holiday celebration - or just want to elevate your everyday stationery - your purchase becomes part of something bigger. Why this matters. Every dollar raised through this partnership helps The Americas Community Center continue to: * Provide low-cost and free community events * Support individuals and families behind the scenes when they need it most * Grow programs like Mujeres CEO, ABN, Tarde Literaria, and more * Continue building a community where people feel connected, supported, and empowered This is an easy way to give back - by simply choosing where you shop. A simple ask. Next time you're thinking about printing: * Invitations * Holiday cards * Thank you notes * Announcements * Personalized gifts Think of Minted - and think of Americas. Use its code, share it with your friends and family, and help The Americas Community Center continue creating impact in its community. *FUNDRAISEACC is valid toward all Minted orders, excluding fine art prints (discounts can be applied to children's art), commissioned art, customizable fine art, gift cards, custom design services, and items sold and shipped by third-party sellers (Direct from Artist and Wedding Marketplace), fabric goods, Minted More membership fees, Photo Op or styling or customization services. Discounts may be applied towards any Disney-branded merchandise, however Minted does not pay donations on these orders. Discounts do not apply to shipping charges or tax, and cannot be combined with any other offers or promotions, including discounted credit.

Brooke Elisabeth Photography
Nov 25th, 2024
Create Picture-Perfect Holiday Cards with Minted and Brooke Elisabeth Photography

That's why Brookeelisabethphotography has partnered with Minted.com, the leading holiday card website, to bring you an exclusive offer: 20% off your Minted order with the code HOLPHOTOBEP

Huckleberry Youth Programs
Nov 18th, 2024
Minted Holiday Gifts - Shop, Save & Give Back This Holiday Season

The holiday season is upon Huckleberry Youth Programs, Inc and Huckleberry Youth Programs, Inc is partnering with San Francisco-based company Minted to bring you discounts on your holiday gift and holiday card shopping!

Travel And Tour World
Nov 15th, 2024
IHG Hotels & Resorts Unite with Minted to Offer Exclusive Holiday Cards and Gifts for the Festive Season

IHG Hotels & Resorts Luxury & Lifestyle Collection celebrates the festive season with a new partnership with Minted, the premium design marketplace and holiday shopping destination.

Business Wire
May 2nd, 2024
Minted Announces Webby Awards Win For Kelce Family Holiday Card Partnership

Design marketplace Minted has been named the People’s Voice Winner for a Kids & Family social campaign in the 28th Annual Webby Awards Internet Celebration for their collaboration with Jason Kelce and family. Jason Kelce’s family of five teamed up with Minted for their 2023 holiday card photoshoot. Authentic family moments that celebrate the humor, joy and chaos that is the holiday season were captured play-by-play. Courtesy of MintedSAN FRANCISCO--(BUSINESS WIRE)--Minted, the premium design marketplace, today announced that their campaign, “Tackling the Family Holiday Card Photo Shoot with The Kelce Family + Minted” has been named the People’s Voice Winner for a Kids & Family social campaign in the 28th Annual Webby Awards Internet Celebration. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.As part of an official partnership, Minted helped retired Philadelphia Eagles center Jason Kelce and family tackle the holiday season’s highlight—the family photoshoot and holiday card—which parents everywhere can attest to also being one of the season’s hardest hurdles. Straight from the football field to the Kelce backyard, Jason was joined by wife Kylie and their three daughters as they got in the festive spirit

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