Minted

Minted

Online marketplace for independent artists' designs

About Minted

Simplify's Rating
Why Minted is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Design

Consumer Goods

Company Size

501-1,000

Company Stage

Series E

Total Funding

$289M

Headquarters

San Francisco, California

Founded

2007

Overview

Minted is an online marketplace that connects independent artists with customers looking for unique designs. It offers a variety of products, including holiday cards, personalized stationery, art prints, gift wrap, and home decor. The company uses a crowdsourcing model where artists submit their designs to a Design Challenge platform, and customers vote on their favorites. The winning designs are produced and sold by Minted, allowing for a constantly updated selection of customer-approved products while supporting artists. Minted also has a membership program, Minted More, which provides discounts and exclusive access to products. Additionally, it enhances customer experience with services like free recipient addressing and high-quality printing options, setting it apart from other online retailers.

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Simplify's Take

What believers are saying

  • Minted's partnership with DoorDash taps into the convenience trend for younger consumers.
  • Collaborations with brands like The Met enhance Minted's brand prestige and customer reach.
  • The rise of hybrid events boosts demand for Minted's digital invitations and stationery.

What critics are saying

  • Increased competition from online marketplaces may dilute Minted's market share.
  • AI-generated art tools challenge Minted's crowdsourcing model for unique designs.
  • Supply chain disruptions in paper and printing could affect Minted's product delivery.

What makes Minted unique

  • Minted uses crowdsourcing to curate unique, customer-approved designs from independent artists.
  • The company offers a membership program, Minted More, for exclusive discounts and products.
  • Minted provides value-added services like free recipient addressing and high-quality printing options.

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Funding

Total Funding

$289M

Meets

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$245M
Stripe
$250M
Reddit
$1250M
Epic Games
$1500M
Airbnb

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Unlimited Paid Time Off

Employer Funded Health Savings Account

Monthly Gym/Wellness Reimbursement

Employer Funded Commuter Benefits

Employee Discount

Friends and Family Discount

Stock Options

Mental Health Support

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Brooke Elisabeth Photography
Nov 25th, 2024
Create Picture-Perfect Holiday Cards with Minted and Brooke Elisabeth Photography

That's why Brookeelisabethphotography has partnered with Minted.com, the leading holiday card website, to bring you an exclusive offer: 20% off your Minted order with the code HOLPHOTOBEP

Huckleberry Youth
Nov 18th, 2024
Minted Holiday Gifts - Shop, Save & Give Back This Holiday Season

The holiday season is upon Huckleberry Youth Programs, Inc and Huckleberry Youth Programs, Inc is partnering with San Francisco-based company Minted to bring you discounts on your holiday gift and holiday card shopping!

Travel and Tour World
Nov 15th, 2024
IHG Hotels & Resorts Unite with Minted to Offer Exclusive Holiday Cards and Gifts for the Festive Season

IHG Hotels & Resorts Luxury & Lifestyle Collection celebrates the festive season with a new partnership with Minted, the premium design marketplace and holiday shopping destination.

Business Wire
May 2nd, 2024
Minted Announces Webby Awards Win For Kelce Family Holiday Card Partnership

Design marketplace Minted has been named the People’s Voice Winner for a Kids & Family social campaign in the 28th Annual Webby Awards Internet Celebration for their collaboration with Jason Kelce and family. Jason Kelce’s family of five teamed up with Minted for their 2023 holiday card photoshoot. Authentic family moments that celebrate the humor, joy and chaos that is the holiday season were captured play-by-play. Courtesy of MintedSAN FRANCISCO--(BUSINESS WIRE)--Minted, the premium design marketplace, today announced that their campaign, “Tackling the Family Holiday Card Photo Shoot with The Kelce Family + Minted” has been named the People’s Voice Winner for a Kids & Family social campaign in the 28th Annual Webby Awards Internet Celebration. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.As part of an official partnership, Minted helped retired Philadelphia Eagles center Jason Kelce and family tackle the holiday season’s highlight—the family photoshoot and holiday card—which parents everywhere can attest to also being one of the season’s hardest hurdles. Straight from the football field to the Kelce backyard, Jason was joined by wife Kylie and their three daughters as they got in the festive spirit

Business Wire
Apr 30th, 2024
Minted Collaborates With The Metropolitan Museum Of Art On Debut Wedding Collection

Premium design marketplace Minted announced its debut wedding stationery collaboration with The Metropolitan Museum of Art. The “Irises” wedding invitation suite by Minted artist Everett Paper Goods draws inspiration from Van Gogh’s iconic painting in the Museum’s collection. Inspired by: Irises by Vincent Van Gogh. Dutch. 1890. Gift of Adele R

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