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Industries
Consumer Software
Gaming
Company Size
201-500
Company Stage
Acquired
Total Funding
N/A
Headquarters
Montreal, Canada
Founded
2016
Mistplay operates in the mobile gaming market, focusing on casual gamers who enjoy playing games on their smartphones. The platform rewards users for playing mobile games by allowing them to earn "Units," which are points that can be redeemed for rewards like gift cards. Users download the Mistplay app to discover new games tailored to their preferences and engage with them. As they play, they accumulate Units and can participate in weekly contests for additional prizes. Mistplay stands out from its competitors by combining game discovery with a rewards system and social features, such as leaderboards and chat options, fostering a community among users. The company generates revenue through partnerships with game developers and advertisers, who pay to feature their games and reach the engaged audience on the platform. The goal of Mistplay is to enhance user engagement and retention by providing a fun and rewarding gaming experience.
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Join gaming leaders live this May 20-21 in Los Angeles to examine the strategies needed to adapt and excel in an ever evolving landscape, featuring insights from leading voices and thought leaders in the industry. Register here. Subscrible announced the launch of its game catalog app that offers an ad-free, uninterrupted gaming experience on Apple and Android smartphones. It is free for gamers to use and addresses the problem that developers frequently lose revenues from poor-quality ads, as they degrade the user experience, and disabling ads does not solve this problem for gamers, said Evgeny Unegovsky, cofounder of Limassol, Cyprus-based Subscrible, in an interview with GamesBeat.Founded by Unegovsky and former Playrix user acquisition manager, Igor Diev, the game catalog has already gained over 15,000 users.Subscrible has 15,000 players.By leveraging a single acquisition to engage users across multiple titles, Subscrible significantly reduces acquisition costs. It’s important to note that while game companies spend nearly $27 billion on user acquisition, only about 10% of this investment is recouped as revenue from game studios, primarily through non-intrusive advertising formats, the company said
Are you looking to showcase your brand in front of the brightest minds of the gaming industry? Consider getting a custom GamesBeat sponsorship. Learn more. Role-playing games garner the most loyalty. Strategy games drive repeat purchases. And lifestyle games see the highest average sessions per user.Those are some of the insights from Mistplay’s Mobile Gaming Loyalty Report. The report from Montreal-based Mistplay, a loyalty app for gaming, delves into the drivers of loyalty among mobile gamers
MONTREAL, Nov. 17, 2023 /CNW/ - Mistplay Inc. , the leading loyalty app for mobile gamers, has been recognized as one of Canada's Top 100 Employers for 2024.
MONTREAL, Nov. 8, 2023 /PRNewswire/ - Mistplay has ranked #5 in the Enterprise-Industry leaders category as part of the 2023 Deloitte Technology Fast 50™ program.
Mistplay has released a new report on loyalty in the mobile gaming sphere, highlighting the elements that keep players engaged and loyal to mobile games in 2023's competitive landscape.
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Industries
Consumer Software
Gaming
Company Size
201-500
Company Stage
Acquired
Total Funding
N/A
Headquarters
Montreal, Canada
Founded
2016
Find jobs on Simplify and start your career today