Mistplay

Mistplay

Loyalty platform rewarding mobile gamers

About Mistplay

Simplify's Rating
Why Mistplay is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

Gaming

Company Size

201-500

Company Stage

Acquired

Total Funding

N/A

Headquarters

Montreal, Canada

Founded

2016

Overview

Mistplay is a loyalty platform for casual mobile gamers that rewards users for playing games on their smartphones. Users download the app to discover new games and earn "Units" through gameplay, which can be redeemed for gift cards. The company generates revenue by partnering with game developers and advertisers, allowing it to offer rewards without charging users directly. Mistplay differentiates itself by combining game discovery with social features, creating a community-driven experience.

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Simplify's Take

What believers are saying

  • Mistplay's user base surpassed two million monthly active users in 2023.
  • Recognition as one of Canada's Top 100 Employers boosts Mistplay's brand reputation.
  • Mistplay's Mobile Gaming Loyalty Index provides valuable insights into player loyalty.

What critics are saying

  • Ad-free gaming platforms like Subscrible may attract users from Mistplay's ad-supported model.
  • Play-to-earn models challenge Mistplay's traditional rewards system with direct financial incentives.
  • Intensifying competition in mobile gaming could impact Mistplay's growth trajectory.

What makes Mistplay unique

  • Mistplay combines game discovery with a robust rewards system and social features.
  • Users earn 'Units' for playing games, redeemable for gift cards and prizes.
  • Mistplay's AI-driven recommendation engine personalizes game suggestions for users.

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Benefits

Company Social Events

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

6%
Pocket Gamer
Mar 27th, 2025
Games Of Aliexpress: Play-To-Earn And The Future Of Shopping

This article was originally published by Will Luton on Department of Play, which is currently open for consulting.At Department of Play, we love shopping on AliExpress, from retro console mods and arcade hardware to office equipment and clothes.But recently we’ve become fascinated by its complex web of games, which have their own mature economy that backs out to real dollar value. This is not just your typical gamification with a progress bar and a few badges, but several fully-featured mobile games connected by both real and virtual economies. It is equal parts amazing and bewildering.Like every business, games share the perennial problem of acquiring and retaining users. But uniquely the games industry has the luxury of experimenting with novel solutions that are fun and deeply human. And over the last couple of decades we’ve found and refined patterns that work. It makes sense then for other industries to embrace these mechanics.Arguably the most radical attempt to address retention in recent years has come from developers opting to financially rewarding players for their engagement: From ZBD powered’s microreward games and bigger play-to-earn experiments, to portals, like Rewarded Play and Mistplay, filling the user acquisition vacuum

Hipther
Mar 11th, 2025
2025 Mobile Gaming Loyalty Index Quantifies Player Loyalty and Genres that Drive LTV

Mistplay Inc., the leading loyalty app for mobile gamers, today published its second Mobile Gaming Loyalty Index, a quantitative analysis created in collaboration with AppsFlyer, the global leader in marketing measurement, attribution, and data analytics.

VentureBeat
May 13th, 2024
Subscrible Launches Ad-Free Mobile Game Catalog

Join gaming leaders live this May 20-21 in Los Angeles to examine the strategies needed to adapt and excel in an ever evolving landscape, featuring insights from leading voices and thought leaders in the industry. Register here. Subscrible announced the launch of its game catalog app that offers an ad-free, uninterrupted gaming experience on Apple and Android smartphones. It is free for gamers to use and addresses the problem that developers frequently lose revenues from poor-quality ads, as they degrade the user experience, and disabling ads does not solve this problem for gamers, said Evgeny Unegovsky, cofounder of Limassol, Cyprus-based Subscrible, in an interview with GamesBeat.Founded by Unegovsky and former Playrix user acquisition manager, Igor Diev, the game catalog has already gained over 15,000 users.Subscrible has 15,000 players.By leveraging a single acquisition to engage users across multiple titles, Subscrible significantly reduces acquisition costs. It’s important to note that while game companies spend nearly $27 billion on user acquisition, only about 10% of this investment is recouped as revenue from game studios, primarily through non-intrusive advertising formats, the company said

VentureBeat
Nov 23rd, 2023
Why Rpg Games Have More Loyalty And Other Mobile Gaming Insights | Mistplay

Are you looking to showcase your brand in front of the brightest minds of the gaming industry? Consider getting a custom GamesBeat sponsorship. Learn more. Role-playing games garner the most loyalty. Strategy games drive repeat purchases. And lifestyle games see the highest average sessions per user.Those are some of the insights from Mistplay’s Mobile Gaming Loyalty Report. The report from Montreal-based Mistplay, a loyalty app for gaming, delves into the drivers of loyalty among mobile gamers

Newswire
Nov 17th, 2023
Mistplay® Recognized as One of Canada's Top 100 Employers for 2024

MONTREAL, Nov. 17, 2023 /CNW/ - Mistplay Inc. , the leading loyalty app for mobile gamers, has been recognized as one of Canada's Top 100 Employers for 2024.

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