About

Mistplay is a loyalty platform for casual mobile gamers that rewards users for playing games on their smartphones. Users earn "Units" as they play, which can be redeemed for gift cards, and they can discover new games tailored to their interests. The platform differentiates itself by combining game discovery with social features like leaderboards and contests, creating a community-driven experience. Mistplay generates revenue through partnerships with game developers and advertisers, aiming to enhance user engagement while providing rewards.

Simplify's Take

What believers are saying

• Recognition as one of Canada's Top 100 Employers and ranking in Deloitte's Technology Fast 50™ program highlight Mistplay's strong market position and growth potential.
• The recent majority investment from GrowthCurve Capital and new executive appointments signal a promising phase of accelerated growth and innovation.
• Mistplay's AI-driven recommendation engine and insights from loyalty reports provide a competitive edge in user engagement and monetization.

What critics are saying

• The highly competitive mobile gaming market requires continuous innovation to maintain user interest and market share.
• Dependence on partnerships with game developers and advertisers could pose risks if these relationships weaken or market conditions change.

What makes Mistplay unique

• Mistplay uniquely combines game discovery with a robust rewards system, setting it apart from other mobile gaming platforms that focus solely on gameplay.
• The platform's social features, such as leaderboards and in-app chat, create a community-driven experience that enhances user engagement and retention.
• Mistplay's dual revenue stream from game developers and advertisers allows it to offer rewards without charging users, unlike many competitors.