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Industries
Consumer Software
Gaming
Company Size
201-500
Company Stage
Acquired
Total Funding
N/A
Headquarters
Montreal, Canada
Founded
2016
Mistplay is a loyalty platform for casual mobile gamers that rewards users for playing games on their smartphones. Users download the app to discover new games and earn "Units" through gameplay, which can be redeemed for gift cards. The company generates revenue by partnering with game developers and advertisers, allowing it to offer rewards without charging users directly. Mistplay differentiates itself by combining game discovery with social features, creating a community-driven experience.
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This article was originally published by Will Luton on Department of Play, which is currently open for consulting.At Department of Play, we love shopping on AliExpress, from retro console mods and arcade hardware to office equipment and clothes.But recently we’ve become fascinated by its complex web of games, which have their own mature economy that backs out to real dollar value. This is not just your typical gamification with a progress bar and a few badges, but several fully-featured mobile games connected by both real and virtual economies. It is equal parts amazing and bewildering.Like every business, games share the perennial problem of acquiring and retaining users. But uniquely the games industry has the luxury of experimenting with novel solutions that are fun and deeply human. And over the last couple of decades we’ve found and refined patterns that work. It makes sense then for other industries to embrace these mechanics.Arguably the most radical attempt to address retention in recent years has come from developers opting to financially rewarding players for their engagement: From ZBD powered’s microreward games and bigger play-to-earn experiments, to portals, like Rewarded Play and Mistplay, filling the user acquisition vacuum
Mistplay Inc., the leading loyalty app for mobile gamers, today published its second Mobile Gaming Loyalty Index, a quantitative analysis created in collaboration with AppsFlyer, the global leader in marketing measurement, attribution, and data analytics.
Join gaming leaders live this May 20-21 in Los Angeles to examine the strategies needed to adapt and excel in an ever evolving landscape, featuring insights from leading voices and thought leaders in the industry. Register here. Subscrible announced the launch of its game catalog app that offers an ad-free, uninterrupted gaming experience on Apple and Android smartphones. It is free for gamers to use and addresses the problem that developers frequently lose revenues from poor-quality ads, as they degrade the user experience, and disabling ads does not solve this problem for gamers, said Evgeny Unegovsky, cofounder of Limassol, Cyprus-based Subscrible, in an interview with GamesBeat.Founded by Unegovsky and former Playrix user acquisition manager, Igor Diev, the game catalog has already gained over 15,000 users.Subscrible has 15,000 players.By leveraging a single acquisition to engage users across multiple titles, Subscrible significantly reduces acquisition costs. It’s important to note that while game companies spend nearly $27 billion on user acquisition, only about 10% of this investment is recouped as revenue from game studios, primarily through non-intrusive advertising formats, the company said
Are you looking to showcase your brand in front of the brightest minds of the gaming industry? Consider getting a custom GamesBeat sponsorship. Learn more. Role-playing games garner the most loyalty. Strategy games drive repeat purchases. And lifestyle games see the highest average sessions per user.Those are some of the insights from Mistplay’s Mobile Gaming Loyalty Report. The report from Montreal-based Mistplay, a loyalty app for gaming, delves into the drivers of loyalty among mobile gamers
MONTREAL, Nov. 17, 2023 /CNW/ - Mistplay Inc. , the leading loyalty app for mobile gamers, has been recognized as one of Canada's Top 100 Employers for 2024.
Montreal, QC, Canada
Montreal, QC, Canada
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Industries
Consumer Software
Gaming
Company Size
201-500
Company Stage
Acquired
Total Funding
N/A
Headquarters
Montreal, Canada
Founded
2016
Montreal, QC, Canada
Montreal, QC, Canada
Montreal, QC, Canada
Find jobs on Simplify and start your career today
Data & Analytics
2 Open Roles
UI/UX & Design
1 Open Roles
Discover companies similar to Mistplay