Mistplay announces acquisition of Mobivity's Connected Rewards(TM) platform to expand loyalty gamification for brands. News provided by. MONTREAL, Jan. 20, 2026 /PRNewswire/ - Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards(TM) platform and related assets from Mobivity Holdings Corp. (OTCQB: MFON), a platform that drives customer engagement for brands through gaming and rewards. The transaction is expected to close in early Q1 2026, subject to customary closing conditions. Once completed, the acquisition will expand Mistplay's LoyaltyPlay business, creating new opportunities for app publishers to deliver loyalty experiences via mobile gaming that span both digital and real-world engagement. LoyaltyPlay, Mistplay's gaming reward hub, allows users to earn in-app rewards through gameplay and the completion of in-app activities, creating engagement loops that increase retention, lifetime value, and monetization within the publisher's app. Connected Rewards(TM) complements this by enabling consumers to earn real-world brand offers and rewards through gameplay, extending participation from mobile games into real-world purchasing moments and brand loyalty systems. Together, the platforms provide a unified omnichannel toolkit that creates new opportunities for game publishers to reach incremental audiences. For brands, LoyaltyPlay drives deep digital engagement, while Connected Rewards links gameplay to measurable, real-world incentives that help drive repeat behavior, traffic, and spend. "Loyalty isn't just about points or transactions - it's about creating experiences that genuinely resonate with users wherever they interact," said Tricia Han, CEO of Mistplay. "By bringing Connected Rewards into Mistplay's B2B product suite, we're bringing brands more options to engage users in meaningful and personal ways, in all the channels that brands touch their customers: in-app, in the real world, and everywhere in between. This acquisition opens new opportunities to reimagine how brands build loyalty and build authentic relationships with their audiences via mobile gaming." "Mobivity's Connected Rewards has always focused on using digital engagement to drive real-world action" said Kim Carlson, CRO of Mobivity. "Integrating the Connected Rewards technology into Mistplay's global game discovery and rewards platform allows us to drastically enhance the way brands interact with their customers. The combined solution opens the door to new ways to engage users earlier, more often, and across more moments and personal interactions - all while staying true to brand identity and customer flow." Looking ahead, Mistplay sees opportunities to extend these solutions into additional industries, including fintech and e-commerce, where rewards and meaningful engagement are becoming central to driving customer value. About Mistplay Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. Leveraging its Helios AI engine and play-and-earn model, Mistplay drives sustainable growth and engagement. Founded in 2015, backed by Growth Curve Capital since 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com. About Mobivity Mobivity's cloud-based Connected Rewards(TM) technology drives customer engagement for brick-and-mortar brands by connecting the offers of world-class retail, restaurant, and convenience brands to consumers' gameplay in popular mobile games. Through partnerships with leading game publishers, developers, and ad networks, Mobivity connects the massive universe of mobile game players to its broad network of market-leading brands. Everybody wins as game developers attract more players to their games, brands experience more traffic from players redeeming their brand offers in-store and online, and consumers get valuable, real-world rewards from brands they love, all while playing games. For more information about Mobivity, visit mobivity.com. Mistplay was advised on the transaction by a cross-border legal team led by Reed Smith LLP as transaction and U.S. counsel, alongside Fasken Martineau DuMoulin LLP as Canadian corporate counsel. This communication contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of historical fact, included in this communication that address activities, events or developments that Mobivity expects, believes or anticipates will or may occur in the future are forward-looking statements. Words such as "estimate," "project," "predict," "believe," "expect," "anticipate," "potential," "opportunity," "create," "intend," "could," "would," "may," "plan," "will," "guidance," "look," "goal," "target," "future," "build," "focus," "continue," "strive," "allow" or the negative of such terms or other variations thereof and words and terms of similar substance used in connection with any discussion of future plans, actions, or events identify forward-looking statements. However, the absence of these words does not mean that the statements are not forward-looking. These forward-looking statements include, but are not limited to, statements regarding the proposed transaction, the expected closing of the proposed transaction and the timing thereof, and descriptions of Mobivity and its operations after giving effect to the transaction. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements included in this communication. All such factors are difficult to predict and are beyond Mobivity's control, including those detailed in Mobivity's Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K that are available on Mobivity's website at ir.mobivity.com and on the website of the Securities and Exchange Commission at www.sec.gov. All forward-looking statements are based on assumptions that Mobivity believes to be reasonable but that may not prove to be accurate. Any forward-looking statement speaks only as of the date on which such statement is made, and Mobivity does not undertake any obligation to correct or update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by applicable law. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. SOURCE Mistplay

MONTREAL, May 21, 2025 /PRNewswire/ - Since its conception in 2016, Mistplay has grown to be the leading rewards program for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, it's expanding its product suite to include LoyaltyPlay, a gaming reward hub that empowers mobile app publishers to monetize and retain users through deeply engaging features and mechanics."Our vision with LoyaltyPlay is to go beyond the conventional offerwall model and introduce a reward experience that fosters deeper loyalty with a user's favorite apps through the power of gaming" said Tricia Han, CEO of Mistplay. "As original drivers of rewarded play, we've spent nearly a decade refining engagement and monetization in our own app – and now, we're bringing that expertise to publishers across industries, with even smarter AI enhancements coming soon. We firmly believe in a future where mobile apps break down traditional industry barriers to create innovative solutions that redefine user engagement and delight."At the heart of LoyaltyPlay is a customizable gaming reward hub that rewards users with a publisher's in-app currency. As users select and play games from a game catalog of top games and genres, they are rewarded with host app currency for reaching game checkpoints, completing in-game activities, and making in-app purchases. More playtime in games through LoyaltyPlay means more currency in a user's in-app wallet, which drives them back into the host app to further engage

MONTREAL, May 21, 2025 /PRNewswire/ - Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model. Today, we're thrilled to announce the long-awaited release of Mistplay for iPhone, bringing new dimensions of scale and inventory and offering more opportunities for publishers to acquire, monetize, and nurture loyal, high-value players."Unveiling Mistplay for iPhone today marks a milestone we've long awaited – and one our partners have been asking for" said Tricia Han, CEO of Mistplay. "After years of innovating rewarded advertising on Android, we're thrilled to bring our rewarded play expertise to iOS in a unique way to solve real challenges for advertisers – reaching high-value users in a privacy-centric landscape, driving engagement beyond traditional ads, and scaling LTV. To our partners who've been with us on this journey: thank you. The best is yet to come."Launched in 2016, Mistplay's loyalty platform has scaled to millions of active users driving hundreds of millions in IAP spend across 9 key markets. With the arrival of Mistplay for iPhone, we're introducing a powerful new reward system for iPhone users and unlocking new ad inventory for publishers