Mixmax

Mixmax

Sales engagement platform with email tracking

Overview

Mixmax is a sales engagement platform that integrates with Gmail and Outlook to automate outreach for revenue teams. It supports multichannel sequences across email, phone, and social, real-time email tracking, and calendar-enabled meeting scheduling. It also offers CRM integration (e.g., Salesforce), automation rules, analytics, and embeddable polls to boost engagement. The goal is to help businesses accelerate revenue by making outreach efficient and measurable across the customer lifecycle.

About Mixmax

Simplify's Rating
Why Mixmax is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$11.9M

Headquarters

San Francisco, California

Founded

2014

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Simplify's Take

What believers are saying

  • Outlook integration opens a second enterprise distribution channel beyond Gmail.
  • Salesforce-connected workflows strengthen automation around next best actions and pipeline execution.
  • Inbound lead routing and instant scheduling target faster speed-to-lead for revenue teams.

What critics are saying

  • Google or Microsoft policy changes can break Mixmax's core inbox tracking features.
  • Competitors like Outreach, Salesloft, Apollo, and HubSpot bundle overlapping workflows aggressively.
  • Open and click tracking weaken as privacy controls and anti-tracking tools expand.

What makes Mixmax unique

  • Mixmax is inbox-native, working inside Gmail and Outlook instead of another sales workspace.
  • It combines sequences, scheduling, tracking, and CRM automation in one sales execution layer.
  • The company now positions itself as an AI-native platform with three copilots.

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Funding

Total Funding

$11.8M

Below

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$10.3M
Mixmax
$15M
Canva
$30M
Kalshi

Benefits

Remote Work Options

Flexible Work Hours

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

-2%

2 year growth

2%
Cision
Apr 2nd, 2024
Mixmax Launches Sales Engagement Platform For Microsoft Outlook

Revenue teams using Microsoft Outlook can now leverage Mixmax, the easiest-to-use sales engagement platform, to increase efficiency and boost revenue.SAN FRANCISCO, April 2, 2024 /PRNewswire-PRWeb/ -- Mixmax, the easiest-to-use sales engagement platform, today announced the launch of its new Microsoft Outlook integration. This gives revenue teams using Outlook a new way to prospect, close, and engage customers with the help of AI.Mixmax helps revenue teams move away from "spray and pray" prospecting by providing intelligent next steps on who to contact, when to contact them, how to get in touch, and what message to convey.Revenue teams use Mixmax to:Build pipeline: SDR teams and full-cycle AEs use Mixmax to stand out with engaging multi-channel sequences across email, phone, SMS, and LinkedIn. AI Smart Send suggests the best times to send emails to maximize engagement.Close deals: Sales reps leverage Mixmax to save time with email tracking, contact engagement scores, and real-time alerts when prospects engage with their content. AI Compose within Mixmax helps reps save time when crafting messages for prospects.Engage customers: Customer Success teams use Mixmax to simplify renewals and build and close expansion pipeline. They save time with email templates, reminders, polls, and one-click calendaring. Through Sidechat and automated workflows, they can collaborate with the sales team for smoother handoffs.Save time: By automating Salesforce updates, email follow-ups, and other low-value activities, revenue teams win back their time for selling and personalization."We are very excited to launch Mixmax for Microsoft Outlook," says Olof Mathé, CEO & Co-founder of Mixmax

MarTech360
Feb 7th, 2024
Mixmax Launches Inbound Lead Routing and Instant Scheduling

Mixmax, the easiest-to-use sales engagement platform, announced the launch of its new round robin scheduler, designed to build pipeline and speed up meeting booking for qualified leads.

Demand Gen Report
Jan 23rd, 2024
Mixmax Adds SMS Functionality To Sales Engagement Platform

Mixmax, a sales engagement platform, launched a new SMS feature that's designed to help revenue teams better engage with their prospects and customers.

MarTech360
Oct 11th, 2023
Mixmax Launches AI-Powered Sales Engagement Tools for Boosting Revenue

Mixmax, the easiest-to-use sales engagement platform, unveiled AI Compose.

Benzinga
Jun 15th, 2023
Mixmax Launches Automated Salesforce Reports to Generate and Close More Pipeline

Mixmax, the easiest-to-use sales engagement platform, today unveiled Mixmax Insights, a Salesforce package that provides comprehensive, customizable reports on sales activity and performance.

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