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mobile.de GmbH

Germany's largest online vehicle marketplace

Overview

What mobile.de does: It operates Germany’s largest online vehicle marketplace where buyers and sellers can connect to buy and sell cars. How its product works: The platform hosts listings for used and new vehicles, enabling users to browse, compare, and contact sellers; as part of a broader ecosystem it integrates services and community features to support transactions and car-related needs. How it differentiates from competitors: It combines a large, established marketplace with an entrepreneurial, community-driven culture and an ecosystem approach within Adevinta, aiming to connect buyers and sellers through more than just listings. What its goal is: To make buying and selling cars easier by building a trusted, scalable online marketplace and community that brings together sellers, buyers, and services in Germany.

Significant Headcount Growth

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About mobile.de GmbH

Simplify's Rating
Why mobile.de GmbH is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

501-1,000

Company Stage

Acquired

Total Funding

N/A

Headquarters

Kleinmachnow, Germany

Founded

1996

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What believers are saying

  • Bundeskartellamt approved the Carwow deal on 8 October 2026, removing a major execution hurdle.
  • Mobee launched June 11, 2026, giving dealers AI recommendations and natural-language performance analytics.
  • Lead Manager Pro and the June 2026 workflow releases promise faster responses and higher conversion.

What critics are saying

  • Dealer pricing rose April 1, 2026; higher fees push sellers toward AutoScout24 and direct channels.
  • mobile.de recorded 17,625 dealer complaints through June 30, 2026, signaling friction and product defects.
  • Google, OEM sites, and marketplace consolidation threaten mobile.de's role as the primary transaction gatekeeper.

What makes mobile.de GmbH unique

  • mobile.de completed Carwow Germany on 3 November 2026, adding new-car and leasing auctions.
  • Its marketplace combines used-car reach with financing, leasing, and embedded payments via Safe Pay.
  • Mobee and Lead Manager Pro turn dealer workflows, lead handling, and demand data into products.

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Funding

Total Funding

N/A

N/A

Industry Average

Funded Over

1 Rounds

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Benefits

  • Hybrid Work Options
  • Flexible Work Hours
  • Wellness Program
  • Parental Leave
  • Commuter Benefits
  • Professional Development Budget
  • Performance Bonus

Growth & Insights and Company News

6 month growth

0%

1 year growth

24%

2 year growth

24%
Carwow
Aug 25th, 2026
Mobile.de to acquire Carwow.de in Germany deal

mobile.de has signed a definitive agreement to acquire Carwow Germany from Carwow Group, pending regulatory approval. Financial terms were not disclosed. The transaction will combine mobile.de's marketplace expertise with Carwow.de's auction capabilities for new cars, leasing, and dealer stock sourcing. The deal aims to accelerate innovation and create broader opportunities for dealers and OEM partners across the German market. Carwow.de will retain its brand, team, and leadership, with Philipp Sayler von Amende continuing as CEO. Existing business relationships will remain unaffected. Upon closing, Carwow.de will receive a perpetual licence to use the Carwow brand rights in Germany. The companies will operate independently until regulatory clearance is received. mobile.de is Germany's leading vehicle marketplace with over 1.6 million listed vehicles. Carwow Germany launched in 2016.

AIM Group
Jun 11th, 2026
Mobile.de launches AI-powered phone assistant for dealers

Mobile.de launches AI-powered phone assistant for dealers June 11, 2026 by Ignacio Landivar

AIM Group
Mar 19th, 2026
Mobile.de to introduce workflow tools, AI assistant for dealers.

Mobile.de to introduce workflow tools, AI assistant for dealers. Adevinta-owned, Germany-based used-car marketplace Mobile.de is introducing a number of product updates, including workflow tools and an AI assistant, as part of its Spring 2026 release. At the center of the rollout is Lead Manager Pro, a new external lead management system (LMS) aimed at dealers without existing LMS tools. The product consolidates incoming inquiries, communication, responsibilities and sales activities into a single interface, covering the entire process from first contact to closing. For dealers already using external systems, Mobile.de will introduce the Lead API as the preferred method of data transfer. "We expect our new lead management offering to have a noticeable impact on dealer success: Experience suggests that dealers can answer customer inquiries up to five times faster and increase their sales opportunities by up to 50%," said Mobile.de chief sales officer Florian Baur. Mobee Business is an AI assistant embedded in the dealer environment. The tool provides daily optimization recommendations and allows dealers to query listing performance and demand trends using natural language. Initially, the assistant will be rolled out to a limited group of users. Both Lead Manager Pro and Mobee Business will be available from next month. These tools build on recent updates, such as listing quality check tool that evaluates ads based on factors like images and content and suggests improvements. Higher-quality listings can generate up to 34% more demand and increase visibility by up to 66%, according to the company. Additional changes focus on conversion and visibility. These include a redesigned dealer homepage and a simplified financing request process, which Mobile.de says have increased visits by 8.5% and conversions by 70%, respectively. The AIM Group contacted Mobile.de seeking additional information regarding its use of AI. A company spokesperson told us: "At Mobile.de, we are continuously developing new AI-based products and applications for consumers and vehicle dealers. However, as a general rule, we do not comment on the underlying technical details of our products." Mobile.de recently announced dealer price increases that will take effect on April 1. In October last year, the Financial Times reported that Adevinta had selected investment banks Goldman Sachs and JPMorgan to work on an IPO for Mobile.de, with a potential valuation of €10 billion ($11.5 billion). However, several companies have reportedly expressed an interest in acquiring it, including private equity firms Apax, Cinven and EQT and multinational marketplaces operator Prosus. In January this year, Mobile.de confirmed that an IPO remains an option.

AIM Group
Aug 7th, 2025
Mobile.de rolls out GenAI used-car search assistant

Germany-based auto marketplace Mobile.de has introduced a generative AI (GenAI) assistant called "Mobee" to streamline the car search process for buyers and generate better leads for dealers.

FF News
May 14th, 2025
Uk Shoppers Brace For A Costly Summer As Mangopay Research Reveals In-App Wallets Becoming Go-To Tool For Saving And Earning

As UK shoppers prepare for a costlier summer, new research from flexible wallet infrastructure provider for platforms Mangopay reveals in-app wallets gaining traction with Brits as a convenient way to earn rewards and manage spending. The study, based on a poll of 1,000 UK consumers and 5,000 across Europe (UK, Spain, Italy, Germany and France), shows that 1 in 4 Brits (25%) with in-app wallets are using them up to three times a week, and they’ve become the UK’s second most popular payment method, behind only debit and credit cards. This comes as 87% of UK adults identify the cost of living as one of the most important issues facing the country, according to the Office for National Statistics (ONS). Far from being just a convenient way to pay, in-app wallets are emerging as powerful financial tools. Over a quarter of users (26%) collect loyalty points or rewards, 44% earn money through digital platforms (rising to 67% of 16–24-year-olds), and 41% even prefer refunds paid directly into their wallets over their bank accounts

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