MWhat mobile.de does: It operates Germany’s largest online vehicle marketplace where buyers and sellers can connect to buy and sell cars. How its product works: The platform hosts listings for used and new vehicles, enabling users to browse, compare, and contact sellers; as part of a broader ecosystem it integrates services and community features to support transactions and car-related needs. How it differentiates from competitors: It combines a large, established marketplace with an entrepreneurial, community-driven culture and an ecosystem approach within Adevinta, aiming to connect buyers and sellers through more than just listings. What its goal is: To make buying and selling cars easier by building a trusted, scalable online marketplace and community that brings together sellers, buyers, and services in Germany.
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Industries
Company Size
501-1,000
Company Stage
Acquired
Total Funding
N/A
Headquarters
Kleinmachnow, Germany
Founded
1996
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mobile.de has signed a definitive agreement to acquire Carwow Germany from Carwow Group, pending regulatory approval. Financial terms were not disclosed. The transaction will combine mobile.de's marketplace expertise with Carwow.de's auction capabilities for new cars, leasing, and dealer stock sourcing. The deal aims to accelerate innovation and create broader opportunities for dealers and OEM partners across the German market. Carwow.de will retain its brand, team, and leadership, with Philipp Sayler von Amende continuing as CEO. Existing business relationships will remain unaffected. Upon closing, Carwow.de will receive a perpetual licence to use the Carwow brand rights in Germany. The companies will operate independently until regulatory clearance is received. mobile.de is Germany's leading vehicle marketplace with over 1.6 million listed vehicles. Carwow Germany launched in 2016.
Mobile.de launches AI-powered phone assistant for dealers June 11, 2026 by Ignacio Landivar
Mobile.de to introduce workflow tools, AI assistant for dealers. Adevinta-owned, Germany-based used-car marketplace Mobile.de is introducing a number of product updates, including workflow tools and an AI assistant, as part of its Spring 2026 release. At the center of the rollout is Lead Manager Pro, a new external lead management system (LMS) aimed at dealers without existing LMS tools. The product consolidates incoming inquiries, communication, responsibilities and sales activities into a single interface, covering the entire process from first contact to closing. For dealers already using external systems, Mobile.de will introduce the Lead API as the preferred method of data transfer. "We expect our new lead management offering to have a noticeable impact on dealer success: Experience suggests that dealers can answer customer inquiries up to five times faster and increase their sales opportunities by up to 50%," said Mobile.de chief sales officer Florian Baur. Mobee Business is an AI assistant embedded in the dealer environment. The tool provides daily optimization recommendations and allows dealers to query listing performance and demand trends using natural language. Initially, the assistant will be rolled out to a limited group of users. Both Lead Manager Pro and Mobee Business will be available from next month. These tools build on recent updates, such as listing quality check tool that evaluates ads based on factors like images and content and suggests improvements. Higher-quality listings can generate up to 34% more demand and increase visibility by up to 66%, according to the company. Additional changes focus on conversion and visibility. These include a redesigned dealer homepage and a simplified financing request process, which Mobile.de says have increased visits by 8.5% and conversions by 70%, respectively. The AIM Group contacted Mobile.de seeking additional information regarding its use of AI. A company spokesperson told us: "At Mobile.de, we are continuously developing new AI-based products and applications for consumers and vehicle dealers. However, as a general rule, we do not comment on the underlying technical details of our products." Mobile.de recently announced dealer price increases that will take effect on April 1. In October last year, the Financial Times reported that Adevinta had selected investment banks Goldman Sachs and JPMorgan to work on an IPO for Mobile.de, with a potential valuation of €10 billion ($11.5 billion). However, several companies have reportedly expressed an interest in acquiring it, including private equity firms Apax, Cinven and EQT and multinational marketplaces operator Prosus. In January this year, Mobile.de confirmed that an IPO remains an option.
Germany-based auto marketplace Mobile.de has introduced a generative AI (GenAI) assistant called "Mobee" to streamline the car search process for buyers and generate better leads for dealers.
As UK shoppers prepare for a costlier summer, new research from flexible wallet infrastructure provider for platforms Mangopay reveals in-app wallets gaining traction with Brits as a convenient way to earn rewards and manage spending. The study, based on a poll of 1,000 UK consumers and 5,000 across Europe (UK, Spain, Italy, Germany and France), shows that 1 in 4 Brits (25%) with in-app wallets are using them up to three times a week, and they’ve become the UK’s second most popular payment method, behind only debit and credit cards. This comes as 87% of UK adults identify the cost of living as one of the most important issues facing the country, according to the Office for National Statistics (ONS). Far from being just a convenient way to pay, in-app wallets are emerging as powerful financial tools. Over a quarter of users (26%) collect loyalty points or rewards, 44% earn money through digital platforms (rising to 67% of 16–24-year-olds), and 41% even prefer refunds paid directly into their wallets over their bank accounts
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Industries
Company Size
501-1,000
Company Stage
Acquired
Total Funding
N/A
Headquarters
Kleinmachnow, Germany
Founded
1996
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