Moka

Moka

Cloud-based POS and SME commerce platform

Overview

Moka provides a cloud-based, mobile-friendly POS and a suite of tools for Indonesian SMEs, including sales, inventory, payments, CRM, loyalty, accounting, procurement, and financing, all bundled under a subscription. Its core POS runs on smartphones or tablets to manage day-to-day operations and generate reports. After being acquired by GoJek in 2020, Moka sits within the GoBiz ecosystem and connects online and offline sales through channels like GoFood and GoStore, leveraging a large merchant network. Its goal is to simplify business operations and help merchants grow by unifying payments, commerce, and access to financing across physical and digital channels.

About Moka

Simplify's Rating
Why Moka is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

201-500

Company Stage

Acquired

Total Funding

$29.4M

Headquarters

Jakarta, Indonesia

Founded

2005

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Simplify's Take

What believers are saying

  • Gojek's July 2026 Moka page confirms active merchandising and subscription selling.
  • Moka markets 40,000 merchants across 200 Indonesian cities, preserving large installed reach.
  • Integrated loans, loyalty, and omnichannel checkout deepen merchant switching costs.

What critics are saying

  • Majoo, Qasir, Pawoon, and iSeller attack Moka's SME base across Indonesia.
  • GoTo can prioritize Tokopedia, GoPay, or Midtrans over Moka in capital allocation.
  • Moka's restaurant dependence makes GoFood integration failure an existential channel loss.

What makes Moka unique

  • Moka anchors GoTo's merchant stack, integrating POS, payments, delivery, and financing.
  • Moka supports GoFood and GrabFood orders from one cloud back office.
  • Moka's hardware links EDC, printers, and cash drawers with real-time reporting.

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Funding

Total Funding

$29.4M

Below

Industry Average

Funded Over

5 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Growth & Insights

Headcount

6 month growth

-26%

1 year growth

-26%

2 year growth

-26%

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