Moleskine

Moleskine

Creates premium notebooks and nomadic accessories

Overview

Moleskine is a premium lifestyle brand that designs and sells notebooks and a broad family of “nomadic objects” such as diaries, journals, bags, writing instruments, and digital accessories. Its products combine traditional paper-based writing with digital tools to bridge analog and digital experiences. The company uses a multi-channel approach—retail stores, e-commerce, and wholesale to department stores and bookstores, plus a Global Custom Edition service that creates bespoke branded products for corporations and cultural institutions. What sets Moleskine apart is its strong brand story and design-focused ecosystem built from the revival of the classic Moleskine notebook, extended into a wide product range and corporate gifting programs. The goal is to maintain and grow a premium, design-conscious brand by blending heritage with modern functionality, expanding internationally, and deepening its footprint in both consumer markets and corporate partnerships.

Significant Headcount Growth

About Moleskine

Simplify's Rating
Why Moleskine is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Industrial & Manufacturing

Design

Consumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Milan, Italy

Founded

1997

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Simplify's Take

What believers are saying

  • D'Ieteren said Moleskine's direct channels outperformed in H1-2025 despite wholesale weakness.
  • Moleskine opened a U.S. neighborhood concept store in January 2026, expanding local sell-through.
  • BLACKPINK launched in November 2025, giving Moleskine fresh Gen Z demand and giftability.

What critics are saying

  • D'Ieteren's H1-2025 showed Moleskine sales down 3.6% and adjusted PBT at minus €7.6 million.
  • Wholesale caution and negative operating leverage drove a €77.4 million 2025 impairment charge.
  • If direct channels stall again in 2026, Moleskine becomes a shrinking cash sink inside D'Ieteren.

What makes Moleskine unique

  • Moleskine owns a premium analog brand with global multichannel distribution and customization.
  • Upper East Side and Tanglin Mall stores push neighborhood retail, not generic stationery.
  • BLACKPINK and Anthropologie collaborations extend heritage notebooks into culture-driven collectibles.

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Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

6%

2 year growth

7%
Retail Dive
Jan 27th, 2026
Moleskine opens first neighborhood concept store in US

Moleskine opens first neighborhood concept store in US. The Upper East Side location in New York City represents a strategic shift in the company's retail approach in America. Dive brief: * Notebook brand Moleskine has opened a 280-square-foot store on New York's Upper East Side. The location is the brand's first neighborhood concept in the U.S., per a company press release. * The new boutique marks a "strategic shift" in Moleskine's U.S. retail approach, according to the company, and exhibits the brand's commitment to becoming a "daily creative resource" to the neighborhood. * The location is the sixth Moleskine boutique in Manhattan. There are currently 12 stores in the U.S., with more to open this year. Other locations will be renovated, according to a company spokesperson. Dive insight: The idea for a neighborhood store was first tested by Moleskine when it opened a location in New York City's Moynihan Train Hall in late 2023. The new Lexington Avenue location builds on that concept by establishing a space that caters to locals seeking a space for "connection and creative exploration," per the company. "The new boutique reflects our evolving approach to retail in North America, with an emphasis on neighborhood-driven locations and long-term relationships," Ward Simmons, president of Moleskine in the Americas, said in a statement. "The Upper East Side's academic, cultural, and creative legacy aligns naturally with a space that is designed to feel warm, personal, and interactive. The new boutique should feel unfiltered, unhurried, and unmistakably yours." The new location is housed in a pre-war luxury apartment building that is known for its Gothic-inspired facade. The interior of the store contains an embossing and personalization machine that is positioned within view from the street, a first for the brand in the U.S. market. The boutique also contains a "signature wall" - a wall full of notebooks for display in the window - a new concept that is making its debut at the store. While a number of big U.S. stationary brands such as Papyrus and Paper Source have struggled in recent years, the market for analog forms of communication has persisted. Moleskine has thrived as a counterpoint to an increasingly fast-paced world dependent on digital communication. As a vehicle to connect with students and budding artists, Moleskine partnered with Anthropologie last year to launch a limited-edition journal collection with cover designs by YoungArts alumni. Founded in 1997 and headquartered in Milan, Italy, Moleskine operates over 50 brick-and-mortar stores worldwide. In addition to its stores, Moleskine sells through wholesale partnerships including Barnes and Noble, Target, Nordstrom, Walmart and independent bookstores.

SG Lifestyle
Nov 30th, 2025
INSPIRATION: 10 NEW MUST HAVE/BUY IN SINGAPORE THIS NOVEMBER 2025

Inspiration: 10 new MUST HAVE/BUY in Singapore this November 2025. Lifestyle News | November 30, 2025 This is your round-up inspiration list of newly launched MUST HAVE/BUY in Singapore curated by The SG Lifestyle Team this November 2025! Don't miss them out as some of them are only available for a limited time only! 1) Moleskine x BLACKPINK limited edition collection. Moleskine has partnered with global K-Pop group BLACKPINK on a limited-edition collection that highlights themes of individuality, empowerment, and bold self-expression. Designed to spark creativity and personal growth, each piece incorporates iconic album artwork and a symbolic cube motif representing the many dimensions of identity, with the standout item being the versatile Notebook Charm that functions both as a bag accessory and a miniature notebook. The Moleskine x BLACKPINK collection is now available at Moleskine stores and online at moleskine.com. 2) Roasted Oolong Bear. While Singapore enjoys its year-round sunshine, Roasted Oolong Bear brings a touch of winter magic to the tropics. Now available in stores, this adorable collectible is designed to warm hearts with its charming appeal. Customers can bring one home for $9.90 with any Roasted Oolong beverage, $11.90 with any drink of their choice, or $20 when purchased à la carte. 3) BYREDO Holiday 2025 Collection. BYREDO welcomes the festive season with its Holiday 2025 Collection, inspired by the serene beauty of Scandinavian winter and the meaningful moments shared during this time of year. The collection is anchored by a sculptural, three-tiered Advent Calendar filled with 24 miniature treasures, including Eau de Parfum editions of Blanche, Gypsy Water, Mojave Ghost, and Bal d'Afrique, as well as the Chromophobia Lip Balm, travel-sized hair perfume, hand creams, candles, and the Midnight Pocket Mirror. The Holiday 2025 Collection will be available online at byredo.com and at the BYREDO Flagship Store at Takashimaya Shopping Centre. 4) BOSS x Steiff capsule. The BOSS x Steiff collaboration brings together BOSS's refined aesthetic with the enduring appeal of Steiff's classic teddy bears. The capsule showcases a range of teddy-textured coats, jackets, hoodies, hats, mittens, and ultra-soft shirts, T-shirts, sweatshirts, socks, and more, all designed as stylish nods to Steiff's plush legacy. It also introduces updated versions of Steiff's iconic bears, including a cream plush bear, a brown mohair collectors' edition, and a black mohair collectors' bear available exclusively to HUGO BOSS XP members. The collection will be offered online through both brands' websites and in select BOSS stores worldwide. 5) Cookie House holiday collection. Starbucks introduces its new holiday collection, Cookie House, designed to capture the warmth and charm of the festive season. Featuring a range of sweet, cheerful designs and elegant holiday accents, each piece adds a touch of celebration to every sip. The collection is now available, inviting customers to embrace the season in style. Available at https://shop.starbucks.com.sg/productlist/category/MERCHANDISE-COOKIE-HOUSE 6) RIMOWA x ROBBE & BERKING Cocktail Case. The limited-edition RIMOWA x Robbe & Berking Cocktail Case offers a refined take on functional luxury, presented in RIMOWA's signature grooved aluminium shell with leather handles inspired by the Classic collection. Inside, it houses silver-plated barware meticulously handcrafted by Robbe & Berking, showcasing the collaboration's shared dedication to exceptional craftsmanship and enduring design. The RIMOWA x ROBBE & BERKING Cocktail Case is now available at RIMOWA stores worldwide and online at RIMOWA.com. 7) Skechers x Kuromi Collection. Featuring matching tees, sporty shorts, and ultra-comfortable footwear designed for shared adventures, this collection shows that style and comfort can effortlessly go together. Perfect for weekend outings, park days, or relaxed moments in coordinated looks, these Skechers ensembles deliver true mini-me charm. The Skechers x Kuromi Collection introduces bold tops, easygoing shorts, and playful accessories for a standout statement. It is now available at Skechers.com.sg and selected Skechers concept stores. 8) KAWS Winter 2025. KAWS brings a fresh creative edge to Winter 2025 with a new collection launching on 21 November. The full lineup will be available at UNIQLO's Orchard Central Global Flagship, ION Orchard, and Jewel Changi Airport stores, as well as online, while a partial selection will be offered at selected outlets. 9) Twinkle Twinkle plant A wish figure. With Twinkle Twinkle, there is always a reminder to believe. It encourages planting a wish in the soil of hope, allowing time to work quietly until dreams are ready to bloom. Even in the stillest moments, hope continues to grow, and it suggests that every heartfelt wish will eventually find its way to fruition. 10) G-SHOCK Deluxe Display Case for 10 Watches. G-SHOCK introduces its new Deluxe Display Case for 10 Watches, a launch inspired by the design of the original DW-5000C to showcase and store treasured timepieces with impact. Featuring a scratch-resistant clear acrylic panel, the case keeps each watch protected while allowing light to pass through, ensuring solar-powered models continue to charge. Inside, the watch pillows feature the signature DW-5000C brick pattern, adding a nod to G-SHOCK's enduring toughness while elevating the presentation of any collection. *This list will be updated regularly by the SG Lifestyle Team. All image credits to the respective owners. **Newly launched items are accurate at date of publication, but may be subject to changes. Need more inspiration? Check out last month's post here!

Luxury Asia
Jun 26th, 2025
Moleskine Opens Flagship Store at Tanglin Mall

Moleskine opens Flagship Store at Tanglin Mall.

Max Publishing
Mar 21st, 2025
Moleskine's New Campaign Celebrates Handwriting

Through Unleash Your Genius, an immersive installation for Milan Design Week 2025, Moleskine celebrates the essential link between creativity, handwriting and innovation.

Daily Front Row, Inc.
Nov 15th, 2024
Moleskine Brings Art and a Vintage VW To Aventura In Miami

Moleskine, The Legendary Notebook, recently launched their Mobile Pop-Up Experience.

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