Molton Brown unveils new immersive retail concept in the UK. British luxury beauty brand Molton Brown has launched a new retail concept designed to enhance the physical retail experience. Want to read more? Get premium access. £5 A MONTH for 3 months. Join the conversation Registered Office: Broadfield Park, Crawley RH11 9RT. Registered in England No. 2883992. VAT No. 644 3073 52.

Molton Brown expands in Asia with luxury brand ambition. Friday, Apr 10, 2026 5:28 pm ET 1min read Molton Brown, a luxury cosmetics brand owned by Japan's Kao, is targeting affluent consumers in Thailand and Vietnam by leveraging its successful strategy of reaching wealthy customers through hotel amenities. The brand is growing its presence in Asia as the European market slows down. Molton Brown, a British luxury fragrance brand under Japan's Kao Corporation, is expanding its presence in Asia, with a particular focus on Thailand and Vietnam. The brand has adopted a strategy of reaching affluent consumers through luxury hotel amenities, a tactic that has proven effective in other Asian markets. This approach aligns with Kao's broader "Global Sharp Top" strategy, which prioritizes high-value offerings in markets with growth potential. The brand recently opened its first flagship store in Kuala Lumpur, Malaysia, in partnership with Valiram, a leading luxury and lifestyle group in Southeast Asia. Molton Brown plans to expand its omnichannel presence in Malaysia and other Asian markets, including Singapore, Thailand, and Hong Kong, later in 2024. In 2025, the brand launched in Indonesia with a flagship store in Surabaya, featuring interactive elements such as augmented reality and a dedicated "Fragrance Playground". Molton Brown's expansion into Asia is part of Kao's strategic shift toward growing markets as European demand slows. The brand's focus on premium fragrance and high-quality products resonates with Asian consumers who prioritize luxury and sustainability. In Thailand, Molton Brown is also developing partnerships with luxury hotels in Bali, further integrating its products into the hospitality sector. Kao's Cosmetics Business, which includes other premium brands like Sensai and Curél, is a key growth driver under the company's global strategy. Molton Brown's strong heritage, innovative product development, and commitment to sustainability position it well to capture a larger share of the premium fragrance market in Asia. Ask Aime: How will Molton Brown's expansion in Asia impact the luxury cosmetics market? Aime insights. Which stocks has Cathie Wood recently increased or decreased her position in? What's the current performance of key Chinese companies listed on US stock exchanges? What are the recent merger and acquisition activities in the stock market?