M

Moment

Direct-to-consumer marketplace for photography gear

Overview

Moment operates an online marketplace that sells photography and filmmaking gear to both hobbyists and professionals. Customers browse, select cameras, lenses, accessories, and other essential tools, and purchase them through Moment’s e-commerce site, which ships worldwide. The platform adds value with a lifetime warranty on products, free worldwide shipping, and round-the-clock guidance from professional staff to help buyers choose and use gear. This combination aims to create a reliable shopping experience for high-quality equipment. Compared with typical retailers, Moment differentiates itself through its lifetime warranty, free international shipping, and 24/7 expert support, all focused on serving visual artists. The company’s goal is to build a loyal customer base by providing trusted gear and strong service while growing its direct-to-consumer marketplace.

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About Moment

Simplify's Rating
Why Moment is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareConsumer Goods

Company Size

11-50

Company Stage

Early VC

Total Funding

$6.3M

Headquarters

Seattle, WA

Founded

2014

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What believers are saying

  • Moment launched Mobile II lenses June 2026, including the 240mm SuperTele.
  • Moment added Action Plates July 2026, monetizing app users directly at $9.99.
  • Moment's November 2026 store updates show active inventory for iPhone 17 and 18 customers.

What critics are saying

  • Apple can obsolete Moment's lens mounts by changing camera hardware or software yearly.
  • Third-party smartphone optics face brutal competition from native computational photography and cheaper rivals.
  • If Pro Camera II stagnates, Moment loses software differentiation and becomes a commodity accessory seller.

What makes Moment unique

  • Moment owns a niche mobile optics ecosystem for iPhone creators, updated November 2026.
  • Moment bundles lenses, cases, filters, bags, and Pro Camera II app workflows.
  • Moment designs for the latest iPhone 17 and 18 cameras, not generic accessories.

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Funding

Total Funding

$6.3M

Above

Industry Average

Funded Over

3 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison Coming Soon

Benefits

  • Flexible work hours, with the option to work in-person at NYC or Miami offices
  • The chance to work on a world-class team of former founders and engineers who have scaled companies to >$7.5b in value
  • Very competitive salary
  • Equity and token allocation
  • Unlimited PTO
  • 401k & top-tier health insurance benefits (equivalent to Big Tech companies coverage for Medical, Dental & Vision)
  • Occasional paid travel costs to events and off-sites

Growth & Insights and Company News

6 month growth

-8%

1 year growth

-4%

2 year growth

-4%
No Film School
Jul 21st, 2026
These new Action Plates from Moment are like a video game controller for your camera app.

These new Action Plates from Moment are like a video game controller for your camera app. Best known for their smartphone camera lens add-ons, Moment has introduced their new Action Plates, which are swappable control layouts that can be added to the bottom of the Moment Pro Camera II app. Jul 21, 2026 If you've used Moment lens add-ons for your smartphones in the past, you're likely familiar with the brand, which has been a popular option for those looking to achieve higher cinematic quality in their smartphone videos. Video Muted Similar to past offerings, the company has introduced some new Action Plates, a new feature for its Moment Pro Camera II app that basically works like choosing a video game controller for your camera app. Let's take a look at these new Action Plates to see what they have to offer and whether they might be worth the investment to take your smartphone videography skills up another notch. Moment Action Plates. Credit: Moment So, these new Action Plates from Moment are basically just swappable control layouts that can be added to the bottom of the Moment Pro Camera II App. Each plate option can give users access to their shutter, camera controls, and exposure information, and provide a distinct look and feel so users can match the interface to how they shoot best. The Action Plates will include the following options: * MPC-II: The flagship Plate and its go-to for almost any situation. MPC-II has two assignable slots and adaptive controls. * MPC-I: The heritage Plate, inspired by the original Moment Pro Camera interface. Choose between Classic and Modern styles. * ARC: Built to be invisible. ARC uses four assignable slots, simple arcs, and intuitive gestures to keep your attention on the frame. Its adaptive controls expand when neighboring slots are left empty, creating larger touch target. * TECHNO: Built for speed. TECHNO places four assignable controls in a consistent grid, so they're easy to find quickly. Choose between Light and Dark styles. * SWATCH: Built to be personalized. SWATCH has four assignable slots plus customizable Plate and side colors. It can also match the side color to your Profile. The ARC and MPC-II options are configured to use adaptive controls so that when a slot is left empty, its vertical sibling expands into the available space. When using the Action Plates, they will remain active across all modes and profiles, and users can also assign their own plates to each profile they use. How to choose and Configure a plate. Credit: Moment When getting started with these new plates, the process is quite simple to make a selection and add it to your workflow. Just follow these steps outlined by the company below. * Open Settings, find Plate, and tap Switch. * Preview the available Plates, choose one, and tap Equip. * Tap Configure to decide what appears in each assignable slot. * Depending on the Plate, you can add Capture Mode, Look, White Balance, or Exposure Priority. You can also choose any available style and color options. From there,, the Action Plates are easy to find more info on, and plenty more reviews will likely come out online here soon. Price and availability. Credit: Moment The overall goal for the company appears to be to inch closer to combining its hardware and software with the idea of making the app feel more like a camera built custom around the way a user actually shoots. If you'd like to check these Action Plates out yourself, they're available via an on-time purchase directly in the app for $9.99, and you can find more info on the company's website here. From Your Site Articles

Digital Camera World
Jun 26th, 2026
Smartphone cameras are terrible for wildlife photography. This compact lens creates 240mm reach in Moment's longest, sharpest mobile lenses yet.

Smartphone cameras are terrible for wildlife photography. This compact lens creates 240mm reach in Moment's longest, sharpest mobile lenses yet. Moment's new telephoto lens is made specifically for the latest iPhone's periscope camera, which makes it the brand's longest lens yet As much as I prefer using my mirrorless camera, my smartphone is the camera that's always with me - and sometimes, I spot wildlife when I wasn't expecting to. The native zoom lens on my iPhone isn't nearly close enough for these unexpected photo ops, but mobile lens maker Moment has a new option with 200mm worth of reach. Moment has launched telephoto smartphone lenses in the past, but what's unusual about the new lenses that arrived this week is that the new Moment 240mm SuperTele is designed for the iPhone's periscope camera lens. That means the new telephoto lens must be placed in front of the iPhone's zoom lens rather than the main 1x camera, extending the reach even farther. Placed over the iPhone Pro's 100mm lens, the optics create a reach that's equivalent to a 240mm lens. Latest Videos From The Best Camera for Beginners Forget your phone! Get one of the best cameras for beginners and start taking photos and video with amazing quality 0 seconds of 1 minute, 21 seconds Volume 0% The iPhone 17 Pro does some unusual lens math to advertise its 200mm lens. The longest optics on the smartphone is just a 100mm equivalent. The 200mm advertised reach that Apple says is the longest "optical quality zoom ever" is actually made possible through computational photography and the smartphone's 48MP sensor behind that longer lens. Using the Moment 240mm Super Tele achieves that reach using optics rather than cropping and computational photography, preserving the 48MP resolution. But the camera can also be used with the iPhone 17 Pro's 200mm computational zoom for an impressive 480mm reach. The other thing that struck me about the new Moment 240mm SuperTele is that the sample photos have lovely background blur and compression, something that's hard to achieve with a small smartphone sensor. But, telephoto optics can also increase that depth and background blur. Because the telephoto lens is designed specifically for the iPhone's periscope lens, it's not compatible with the 1X camera and has a shorter list of compatible smartphones. The lens will work with the iPhone 15 Pro Max, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 17 Pro, and iPhone 17 Pro Max. The lens is mounted using Moment's T-series case. The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox!

No Film School
Jun 26th, 2026
Moment introduces its latest lineup of mobile optics for your smartphones.

Moment introduces its latest lineup of mobile optics for your smartphones. A look at the new Mobile II collection of lenses and optics from Moment, designed to add even more cinematic looks to your smartphone shot projects. Jun 26, 2026 It seems like decades ago at this point, but before debates about generative, agentic, and AI in general, the hot topic in the film and video community was whether smartphones could or would ever replace digital cameras. Video Muted And while that debate isn't resolved, per se, it's certainly been put on the back burner. Which means that if you are someone who has been open to shooting projects on smartphones, whether those be feature or short films, music videos, or just social media content, you might be happy to know that there are now some new lens options to check out. Long one of the biggest and most popular brands in the mobile lens space, Moment is back with a new Mobile II collection of lenses that aim to be the next generation of mobile optics. Let's check them out. Moment Mobile II lenses. Moment Mobile II lens collection Credit: Moment Operating in the space for over a decade now, about as long as this debate has raged, Moment has been a top name in smartphone filmmaking thanks to its mobile optics. That technology has now taken a step forward with the release of the new Mobile II lens collection. Designed for the larger camera sensors and higher-resolution phones of the day, these Mobile II lenses have been redesigned from the ground up with more glass, improved sharpness, and even more character. The goal is to provide smartphone shooters with more advanced edge-to-edge detail and the ability to embrace the unique looks of specialty optics that these Mobile II T-Series lenses give their phones. From the Wide to the SuperTele. Credit: Moment Announced as a full series that ranges from wide to super telephoto, this new Moment Mobile II collection offers quite a bit of variance, including the longest-reaching smartphone lens ever with the flagship SuperTele 240mm II. Here's the full range of new releases in this Mobile II Collection: All of these new lenses are designed for modern smartphone cameras and are nice options for mobile shooters and content creators of all types. Price and availability. Credit: Moment Despite a range from 8mm fisheye to 240mm super tele, these new Mobile II lenses from Moment are consistently priced at $150 and available for order on the company's website here. From Your Site Articles

PetaPixel
Jun 9th, 2026
Moment's Long Weekend bags are getting a striking new summer color.

Moment's Long Weekend bags are getting a striking new summer color. Jun 09, 2026 Moment is updating its Long Weekend camera bags and accessories with a bright, summer-themed color while adding a couple of new pieces to the line: a new crossbody camera pouch and a braided rope camera strap. The new color is called "Chili Red" and is available on the Santa Fe Shoulder Bag, Monterey Sling, Point & Shoot Camera Pouch, Crossbody Camera Pouch, and 35mm Film Camera. The aforementioned new pouch is called the Crossbody Camera Pouch and is avaialble in four colors, including the new Chili Red. Moment says that the new pouch is designed to hold a compact 35mm SLR or rangefinder camera along with a few rolls of film in the front compartment. "It features vintage-inspired quick-buckle access for easy on-the-go grabs. It also has an external slit for your everyday essentials like wallet or keys," Moment says of the new pouch. "The strap is adjustable and detachable for varied carry styles, and the padded main compartment keeps your gear super protected without it feeling too precious on long photo walks." The Crossbody Camera Pouch is available for $55. The new braided rope strap is pretty much what photographers have come to expect, just with a bit of Moment's Long Weekend flair. "We wanted a simple braided rope strap that stays out of the way while you shoot," Moment says. "At 6mm nylon, it's thick enough to feel secure without ever feeling bulky, with stitched leather ends and triangular split rings that won't pinch your skin. Pick your length and have yourself a nice, long weekend." The strap comes in two colors (a red, white, and blue option as well as a monochromatic black, white, and gray option) and is available for $35. Moment has also launched a new, dedicated Long Weekend website as a home for the entire line of cameras, bags, and accessories. The entire collection now features everything from a film pouch and a padded camera wrap to wrist straps and neck straps as well as full-size bags, pouches, and other small travel bags. There is also, of course, Moment's simple 35mm film camera. PetaPixel articles may include affiliate links; if you buy something through such a link, PetaPixel may earn a commission. Love PetaPixel? Go Premium. PetaPixel is the world's largest independent photography publication and PetaPixel Inc. is only able to continue its work with your help. Become a PetaPixel Member now and support its mission to bring you regular, high-quality reviews, features, news, and more. * Remove banner ads * Gain access to full-resolution RAW and JPEG Sample Galleries * Get 5% off orders from KEH.com * Get a $15 coupon to spend at Moment * Get 10% off lighting equipment from FJ Westcott * Get 10% off film development, scanning, and printing from Blue Moon Camera and Machine

Baidu
Aug 13th, 2025
Photography News, Suggestions, And Methods Digital Digicam Critiques

Moment has introduced six new T-Series mobile lenses in addition to a new lens interface and updated accessories to assist mobile photographers and filmmakers level-up the quality of their footage.

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