Tamburi Investment Partners (TIP) has taken a 14% stake in Ruffini Partecipazioni, which owns a 32% stake in Moncler, the luxury brand famous for its down jackets.

Moncler has teamed up with Palm Angels to launch a new collection that channels the spirit of retro car racing.

Artificial intelligence (AI) is rapidly reshaping how major fashion brands conceive and design products, highlighted by Puma’s release of a new AI-developed sneaker this month. The growing adoption of AI tools in fashion houses’ design studios signals a fundamental change in an industry long defined by human sketches and handmade prototypes. Questions about creativity and craftsmanship arise as more brands experiment with computer-generated designs to stay competitive in a fast-moving market. “AI is shaking up the everyday notion of how fashion designers craft their designs,” Fameez Haroon, co-founder at fashion company OTAA, told PYMNTS. “In the past, creating an entire fashion collection could take an unreasonable amount of time, from simple hand sketching to assembling fabrics and fittings, and so on. AI tools like algorithms and generative design platforms offer new perspectives.”