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MonkeySports

Online retailer of hockey equipment

Overview

MonkeySports is an online retailer that specializes in ice hockey, lacrosse, and baseball equipment. Its flagship site, hockeymonkey.com, is a leading destination in hockey e-commerce, driving high traffic and broad product selection for customers who shop for sticks, protective gear, jerseys, and other gear. The company operates by hosting an online storefront where customers browse by sport, compare products, place orders, and receive shipping and customer service through its platform. Compared with rivals, MonkeySports leverages a long track record (founded in 1999) and a focused emphasis on hockey, complemented by expansion into lacrosse and baseball to capture broader team-sport demand. The company’s goal is to be the go-to online source for hockey gear and related equipment, while continuing to grow its footprint in team sports and extend its product catalog and service offerings for athletes and teams.

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About MonkeySports

Simplify's Rating
Why MonkeySports is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Santa Ana, CA

Founded

1999

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Simplify's take

What believers are saying

  • SidelineSwap expanded MonkeySports trade-in events in 2024, driving repeat purchases and store traffic.
  • The September 12, 2026 Cedar Park store broadens Texas coverage and local brand visibility.
  • MonkeySports' multi-channel model converts used gear into gift cards, supporting retention and inventory turnover.

What critics are saying

  • MonkeySports depends heavily on niche equipment demand, so off-season slumps hit revenue fast.
  • Law360 still lists Planet Goalie v. Monkeysports, exposing lingering contract and commercial disputes.
  • Amazon, Pure Hockey, and SidelineSwap compress pricing power and can erode gross margins quickly.

What makes MonkeySports unique

  • MonkeySports sells hockey, goalie, baseball, softball, and lacrosse through four specialty webstores and superstores.
  • Its Allen, Texas office and distribution center centralize inventory, fulfillment, and customer support.
  • The 2026 Cedar Park opening extends its high-service superstore model into new hockey markets.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • 401(k) Company Match
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Pet Insurance
  • Employee Discounts
  • Flexible Work Hours

Company News

Business Wire
Apr 30th, 2024
Sidelineswap And Monkeysports Expand Resale Partnership In 2024

DALLAS BOSTON--(BUSINESS WIRE)--SidelineSwap, the world’s largest online marketplace for new and used sporting goods, and MonkeySports, a leading retailer of premium ice and roller hockey, goalie, lacrosse, and baseball equipment, are expanding their resale partnership for the third straight year to offer SidelineSwap’s recommerce services to more MonkeySports customers throughout the U.S. SidelineSwap will be powering over 90 total trade-in events in 2024 at MonkeySports retail locations in MA, NH, NJ, NY, TX, CO, CA throughout the months of January, June, September. MonkeySports customers will be able to drop-off their used sports gear at SidelineSwap trade-in events where it will be evaluated by SidelineSwap buying experts, and customers will be paid the trade-in value in a MonkeySports e-gift card that can be used towards a future purchase. Items that do not qualify for trade-in can be donated or recycled responsibly. In addition to the trade-in events, MonkeySports will also be utilizing SidelineSwap trade-in technology in their stores every day to allow their customers to be able to trade-in baseball softball bats, as well as hockey skates, any day of the year for MonkeySports e-gift cards. SidelineSwap leverages proprietary pricing data from its marketplace to power its value guide which ensures customers always receive the best value possible for their used items

Quant Retail
Feb 6th, 2024
MonkeySports has chosen Quant to create Store Specific Planograms

MonkeySports has chosen Quant to create Store Specific Planograms.

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