Motive has secured more than $1.3 billion in growth financing from General Catalyst and withdrawn its previously filed S-1. The San Francisco-based company reported annual recurring revenue crossed $600 million, with ARR growth accelerating to 30% year over year. ARR from customers spending more than $100,000 grew nearly 60% year over year. Net revenue retention for these customers exceeded 120%. Motive serves nearly 100,000 customers across trucking, construction, energy, and related industries. The capital will fund AI investment across the platform and expand sales, support, and service teams. Co-founder and CEO Shoaib Makani said the financing allows the company to remain private whilst maintaining the operational capacity for a future public listing. Motive has deployed AI-powered cameras in commercial vehicles since 2017 and recently launched Maintenance and Operations Intelligence products.

Motive has launched Motive Maintenance, an AI-powered system integrated into its platform to help organisations manage fleet maintenance workflows. The system unifies vehicle health data, repair workflows, and spending in one place, enabling teams to detect issues earlier and reduce downtime. According to Motive's research, 80% of fleet professionals cite rising maintenance and repair costs as their primary operational challenge. Organisations lose nearly nine days per vehicle annually to unplanned downtime, costing an estimated $448–760 per vehicle daily. The platform connects fault codes, inspections, maintenance workflows, and spend data in a single system. Only 13% of respondents reported well-integrated fleet management technology systems that share data automatically across platforms. Motive Maintenance aims to help organisations increase vehicle uptime and lower emergency repair costs.

Motive has launched AI Coach in the UK, an AI-powered platform that automatically delivers personalised driver coaching through AI-generated videos. Managers can select preset avatars or create custom avatars replicating their own face and voice. The system addresses scaling challenges in driver coaching, particularly as UK organisations face rising insurance costs and regulatory scrutiny. Safety managers often spend less than one-third of their time on people management, making consistent coaching difficult. AI Coach detects unsafe driving behaviours with up to 99% accuracy and sends weekly personalised feedback videos through Motive's Dashboard and Driver App. The platform provides positive reinforcement and actionable improvement suggestions whilst reducing manual coaching time. Beeline's Operations Manager Adam Fox reported the system enabled feedback at previously impossible scales whilst reducing incident rates.