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Motivity

SaaS platform for ABA practice management

Overview

Motivity Systems provides an enterprise-grade SaaS platform for ABA and behavioral health, combining clinical data collection, practice management, scheduling, billing, and reporting in a HIPAA-compliant system used by hundreds of clinics across multiple countries. The product supports real-time data capture and analysis, automated workflows, caregiver engagement, and analytics for clinical decision-making, plus a no-code behavioral program builder that lets clinicians create and share thousands of patient-specific templates. It differentiates itself by offering an all-in-one solution tailored for small- and mid-sized ABA providers, with a strong clinical-data focus, HIPAA compliance, and a proven leadership track record backed by NIH SBIR funding. Its goal is to expand product capabilities with AI-driven insights and broader enterprise features, grow its global customer base, and scale the team and operations after a growth investment.

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About Motivity

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Industries

Data & AnalyticsEnterprise SoftwareHealthcare

Company Size

51-200

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$30.6M

Headquarters

Seattle, WA

Founded

2015

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Funding

Total Funding

$30.6M

Above

Industry Average

Funded Over

2 Rounds

Growth Equity Non VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity Non VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • Parental Leave
  • Unlimited Paid Time Off
  • Remote Work Options

Company News

Access Newswire
Jun 23rd, 2026
Flychain and Motivity announce strategic partnership to strengthen financial performance for ABA Providers.

Flychain and Motivity announce strategic partnership to strengthen financial performance for ABA Providers. Tuesday, 23 June 2026 08:00 AM Partnerships. The collaboration aligns Motivity's all-in-one ABA platform with Flychain's healthcare-specific financial infrastructure to help providers improve margins, plan with confidence, and scale sustainably. NEW YORK CITY, NY / ACCESS Newswire / June 23, 2026 / Flychain, the financial operating system for independent healthcare practices, and Motivity, the clinically-driven, all-in-one software platform for Applied Behavior Analysis (ABA) providers, today announced a strategic partnership to help ABA organizations connect day-to-day clinical and operational execution with the financial clarity needed to build stronger, more resilient practices. The partnership is initially focused on joint education, thought leadership, and helping ABA providers better align operational and financial decision-making. ABA providers operate in one of the most labor-intensive, authorization-heavy corners of healthcare - managing complex authorization workflows, supervision and credentialing requirements, and a clinical workforce that delivers care across centers, homes, and schools. Even well-run practices often find that their clinical and operational systems live in a different world from their books, making it hard to see how staffing decisions, authorization utilization, and cancellations actually show up in margins and cash flow. Flychain and Motivity are partnering to help ABA providers better connect these operational and financial perspectives. Motivity gives ABA providers an end-to-end platform that brings clinical data collection, intake, credential tracking, scheduling, and billing into a single system. By embedding payer-specific requirements directly into operational workflows, Motivity helps providers ensure services are scheduled, delivered, documented, and billed in accordance with payer rules - improving claim quality, reducing denials, and strengthening reimbursement performance. Flychain complements that operational foundation with healthcare-specific bookkeeping and tax strategy, working capital built for the reimbursement-driven cash flow gaps ABA practices face, and CFO-level intelligence - including a full-service fractional CFO offering. This financial infrastructure gives owners the clarity to plan and grow with confidence. "ABA owners are clinical experts who have built remarkable organizations, but the financial infrastructure available to them hasn't kept pace with the operational complexity that defines this industry," said Ethan Schwarzbach, CEO & Co-Founder of Flychain. "Motivity brings ABA providers a robust end-to-end system that pulls their operations together in one place. Flychain helps practice owners translate operational information into actionable financial intelligence - so they can understand what's actually driving their margins, manage cash flow with confidence, and reinvest in the care that sets them apart." "ABA providers deserve software that respects how they actually deliver care, as well as a financial partner that understands the realities of this industry," said Smith Anderson, CEO of Motivity. "Flychain shares our belief that the best outcomes happen when clinical excellence is matched with operational rigor. Together, we're helping ABA organizations build a stronger foundation for growth, without compromising the quality of care that defines them." Key Benefits for ABA Providers * A complete clinical-to-financial perspective: Motivity supports the clinical, scheduling, billing, and credentialing workflows that keep ABA practices moving, while Flychain helps providers understand the financial implications of those operational decisions through healthcare-specific accounting and CFO-level insight. * Clearer margin and profitability visibility: Providers gain a more complete view of how billable hours, authorization utilization, cancellation rates, BCBA and RBT staffing, and payer performance impact profitability - across locations, clinicians, and modalities. * Stronger cash flow and growth planning: With working capital, tax strategy, and forward-looking analytics provided by Flychain, combined with the operational visibility provided by Motivity, owners can plan hiring, new center openings, and reinvestment with confidence rather than guesswork. * A foundation built for sustainable scale: By aligning an end-to-end clinical and operational platform with healthcare-specific accounting and CFO intelligence, ABA organizations can reduce blind spots, strengthen decision-making, and grow without losing operational or financial control. For a deeper look at how Motivity and Flychain are helping ABA providers connect clinical operations to financial performance, you can access their Finance 101 for ABA owners educational series. About Flychain Flychain is the financial control tower for running a stronger practice. Flychain's all-in-one financial platform combines Accounting & Bookkeeping, Working Capital, Taxes, and CFO Intelligence. Built for small to medium-sized healthcare providers, it empowers providers with the clarity, control, and confidence needed to build a financially resilient, thriving practice. About Motivity Motivity is a clinically-led, all-in-one software platform built for Applied Behavior Analysis (ABA) providers. The platform connects electronic data collection, scheduling, billing and RCM, credential tracking, and practice management in a single system - designed to support both small clinics and large enterprise organizations. Initially funded by research grants from the National Institute of Health (NIH), Motivity is trusted by 800+ organizations worldwide and backed by Five Elms Capital. Media Contacts Ashley Yu [email protected] Head of Partnerships Flychain, Inc.

PR Newswire
May 22nd, 2026
Motivity acquires Calmanac to unify ABA clinical and practice management under single platform

Motivity has signed a definitive agreement to acquire Calmanac, uniting two applied behaviour analysis platforms under a single system. The companies have collaborated since 2023, when they first integrated Motivity's clinical data collection with Calmanac's practice management capabilities. Calmanac was originally built for one of the largest ABA providers in the US, designed to handle enterprise-level operational complexity including scheduling, billing and authorizations. Motivity, funded by $11 million in NIH research, is known for its clinical data collection platform used by behaviour analysts. The acquisition consolidates clinical and operational functions into one platform. Motivity has raised $27 million from Five Elms Capital and serves over 800 organisations globally. Existing customers of both platforms will continue using their current systems with support from the combined team.

Behavioral Health Business
Mar 17th, 2025
ABA Software Startup Motivity Raises $27M

Prior to this funding announcement, Motivity had $11 million in seed funding from multiple grants, including the NIH and the Hawaii Technology Development Corporation.

Yahoo Finance
Mar 13th, 2025
Motivity secures $27m for ABA innovation

Motivity has secured a $27 million investment from Five Elms Capital to enhance product innovation, expand its team, and support applied behaviour analysis (ABA) clinicians globally. The company, founded in 2012, has also received $11 million in SBIR grants for developing advanced solutions. Founder Rex Jakobovits will become Strategy and Innovation chief, while Smith Anderson takes over as CEO. The investment will focus on AI-powered insights and improving clinical decision-support tools.

FinSMEs
Mar 12th, 2025
Motivity Receives $27M Growth Investment from Five Elms Capital

Austin Gideon, Principal at Five Elms Capital, will join the Motivity board of directors as part of the investment.

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