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MotorK

Automotive SaaS marketing and sales platform

Overview

MotorK provides integrated SaaS software for the European automotive sector, combining marketing and sales tools for manufacturers, dealerships, and agencies. Its offerings, such as WebSparK, connect with major third-party technologies to create a seamless digital customer journey and speed up the sales cycle. The platform is cloud-based and scalable, using big-data processing and marketing techniques to boost online lead generation, improve conversion rates, and close more deals. What sets MotorK apart is its industry focus and partner-ready integrations that tailor solutions to automotive players, rather than generic software. The company aims to help clients achieve digital transformation in automotive sales and marketing by delivering future-proof technology that drives sales and marketing success.

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About MotorK

Simplify's Rating
Why MotorK is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsAutomotive & TransportationEnterprise Software

Company Size

201-500

Company Stage

IPO

Headquarters

Milan, Italy

Founded

2010

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Simplify's take

What believers are saying

  • H1 2026 adjusted EBITDA doubled to €2.1 million, showing tighter cost discipline.
  • MotorK’s July 2026 AI-native refocus lifted cash EBITDA toward break-even.
  • Underdogs and Atempo added capital in 2026, extending runway for expansion and product investment.

What critics are saying

  • H1 2026 CARR fell 7.5% to €33.1 million, signaling shrinking contracted demand.
  • MotorK appointed an interim CEO in June 2026 and a new CFO in September 2026.
  • Continued financing needs and contract churn threaten solvency if OEM and dealer cycles worsen.

What makes MotorK unique

  • MotorK’s integrated SparK suite spans websites, CRM, inventory, marketing, and reputation tools.
  • Its July 2026 AdSparK transfer preserved proprietary platform licensing while shedding labor-heavy services.
  • MotorK still anchors on EMEA automotive retail, where localized dealer workflows reward depth over breadth.

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Funding

Total Funding

$151.5M

Above

Industry Average

Funded Over

9 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison Coming Soon

Benefits

  • Professional Development Budget
  • Employee Discounts
  • Meal Benefits
  • Remote Work Options
  • Hybrid Work Options

Stock Price

Growth & Insights and Company News

6 month growth

1%

1 year growth

0%

2 year growth

0%
Yahoo Finance
Oct 26th, 2026
MotorK's AI agents reach 25% of customers in a quarter as adjusted EBITDA rises 29% to $4.1M

MotorK, a software provider to the automotive retail industry in Europe, the Middle East and Africa, said more than 700 customers now use its AI agents, which launched in the third quarter. It reported results for the nine months ended September 30, 2026. Adjusted EBITDA rose 28.6% to €3.6 million, with the margin up to 13.5% from 9.3%. Cash EBITDA improved by about 77% to negative €0.5 million. The cost base fell 17% to €22.8 million, and headcount dropped to about 274 from 326. Revenue fell 13.4% to €26.4 million, reflecting the exit of non-core activities. Committed annual recurring revenue (CARR) fell 10% to €32.4 million. Because free trials push usage ahead of contracted revenue, MotorK will no longer give CARR guidance for FY26. It still expects Cash EBITDA break-even this year.

Business Wire
Jul 3rd, 2026
MotorK appoints Roy Toren as non-executive director, Helen Protopapas resigns

MotorK, a leading SaaS provider to the automotive retail industry in the EMEA region, has appointed Roy Toren as Non-Executive Director, effective immediately. Toren will also chair the Audit Committee and serve on the Selection and Nomination Committee. Toren is Chief Investment Officer of Anfield Ltd, a private investment company focused on technology partnerships. He previously held positions at Amazon, Viola Credit and Ernst & Young, and holds an MBA from INSEAD. The announcement coincides with the resignation of Non-Executive Director Helen Protopapas, whom the Board thanked for her contributions. Executive Chairman Amir Rosentuler said Toren's appointment demonstrates confidence in MotorK's strategy, whilst Toren praised the company as "the reference SaaS platform for automotive retail in EMEA".

Yahoo Finance
May 25th, 2026
MotorK raises $2.8M as European penny stocks show growth potential amid market upturn

MotorK, a software-as-a-service provider for the automotive retail industry, has raised €2.5 million through a private placement, demonstrating investor confidence despite ongoing losses. The company, with a market cap of €130.07 million, operates across Italy, Spain, France, Germany and the Benelux Union. Whilst MotorK reduced its debt-to-equity ratio over five years, it remains elevated at 65.7%. The company reported a net loss of €11.65 million for 2025, with short-term assets of €15.4 million falling short of covering its €24.4 million in liabilities. However, earnings are forecast to grow strongly at 111.94% annually, and earnings have increased marginally by 0.5% per year over the past five years.

Startup Researcher
Apr 14th, 2026
MotorK secures $2.8M from Underdogs Group to advance automotive SaaS platform

MotorK, a SaaS provider for the automotive retail industry in the EMEA region, has raised €2.5 million through a reserved capital increase from Underdogs Group S.r.l. The investment was structured at €2.75 per share, resulting in 909,091 new ordinary shares with a 12-month lock-up period. The company operates across eight countries including Italy, Spain, France and Germany with approximately 300 employees. MotorK provides integrated digital products and services to car manufacturers and dealers, supported by what it describes as the largest R&D department in the European automotive digital sales and marketing sector. The funding will support MotorK's strategic initiatives and product development as it aims to strengthen its market leadership position in automotive technology.

Business Wire
Feb 19th, 2026
MotorK achieves Cash EBITDA positivity with $46.2M revenue in FY25

MotorK, a SaaS provider for the automotive retail industry in EMEA, has reported preliminary FY25 results showing structural profitability improvements. The company achieved Cash EBITDA of negative €2.1 million for FY25, a significant improvement from negative €8.8 million in FY24, with positive quarterly Cash EBITDA throughout the second half of 2025. Committed Annual Recurring Revenue (CARR) remained stable at €36.7 million, whilst revenue reached €40.9 million, slightly up from €40.3 million in FY24. The company attributes this performance to its profit-first strategy and the success of its SparK platform. MotorK enters 2026 with a €13 million pipeline and plans to focus on geographic expansion and AI-driven growth. Full FY25 results will be published on 5 March 2026.

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