MotorK

MotorK

Automotive SaaS marketing and sales platform

Overview

MotorK provides integrated SaaS software for the European automotive sector, combining marketing and sales tools for manufacturers, dealerships, and agencies. Its offerings, such as WebSparK, connect with major third-party technologies to create a seamless digital customer journey and speed up the sales cycle. The platform is cloud-based and scalable, using big-data processing and marketing techniques to boost online lead generation, improve conversion rates, and close more deals. What sets MotorK apart is its industry focus and partner-ready integrations that tailor solutions to automotive players, rather than generic software. The company aims to help clients achieve digital transformation in automotive sales and marketing by delivering future-proof technology that drives sales and marketing success.

About MotorK

Simplify's Rating
Why MotorK is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Enterprise Software

Company Size

201-500

Company Stage

IPO

Headquarters

Milan, Italy

Founded

2010

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Simplify's Take

What believers are saying

  • H1 2026 adjusted EBITDA more than doubled to €2.1 million.
  • Cash EBITDA improved 69% to negative €0.8 million, nearing break-even.
  • MotorK is evaluating financing options after April 13, 2026's €2.5 million capital increase.

What critics are saying

  • H1 2026 CARR fell 7.5% to €33.1 million after deliberate low-margin contract exits.
  • CEO turnover continued with Zoltan Gelencser named interim CEO on June 10, 2026.
  • If OEM and dealer cycles stay weak, MotorK faces another financing round or insolvency.

What makes MotorK unique

  • MotorK’s EMEA-only automotive retail SaaS stack keeps OEMs and dealers inside one workflow.
  • Its AI-native platform and platform consolidation differentiate delivery across sales, support, and engineering.
  • The company retained recurring revenue dominance, with H1 2026 recurring revenues at 76%.

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Funding

Total Funding

$151.5M

Above

Industry Average

Funded Over

9 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Professional Development Budget

Employee Discounts

Meal Benefits

Remote Work Options

Hybrid Work Options

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Business Wire
Jul 3rd, 2026
MotorK appoints Roy Toren as non-executive director, Helen Protopapas resigns

MotorK, a leading SaaS provider to the automotive retail industry in the EMEA region, has appointed Roy Toren as Non-Executive Director, effective immediately. Toren will also chair the Audit Committee and serve on the Selection and Nomination Committee. Toren is Chief Investment Officer of Anfield Ltd, a private investment company focused on technology partnerships. He previously held positions at Amazon, Viola Credit and Ernst & Young, and holds an MBA from INSEAD. The announcement coincides with the resignation of Non-Executive Director Helen Protopapas, whom the Board thanked for her contributions. Executive Chairman Amir Rosentuler said Toren's appointment demonstrates confidence in MotorK's strategy, whilst Toren praised the company as "the reference SaaS platform for automotive retail in EMEA".

Yahoo Finance
May 25th, 2026
MotorK raises $2.8M as European penny stocks show growth potential amid market upturn

MotorK, a software-as-a-service provider for the automotive retail industry, has raised €2.5 million through a private placement, demonstrating investor confidence despite ongoing losses. The company, with a market cap of €130.07 million, operates across Italy, Spain, France, Germany and the Benelux Union. Whilst MotorK reduced its debt-to-equity ratio over five years, it remains elevated at 65.7%. The company reported a net loss of €11.65 million for 2025, with short-term assets of €15.4 million falling short of covering its €24.4 million in liabilities. However, earnings are forecast to grow strongly at 111.94% annually, and earnings have increased marginally by 0.5% per year over the past five years.

Startup Researcher
Apr 14th, 2026
MotorK secures $2.8M from Underdogs Group to advance automotive SaaS platform

MotorK, a SaaS provider for the automotive retail industry in the EMEA region, has raised €2.5 million through a reserved capital increase from Underdogs Group S.r.l. The investment was structured at €2.75 per share, resulting in 909,091 new ordinary shares with a 12-month lock-up period. The company operates across eight countries including Italy, Spain, France and Germany with approximately 300 employees. MotorK provides integrated digital products and services to car manufacturers and dealers, supported by what it describes as the largest R&D department in the European automotive digital sales and marketing sector. The funding will support MotorK's strategic initiatives and product development as it aims to strengthen its market leadership position in automotive technology.

Business Wire
Feb 19th, 2026
MotorK achieves Cash EBITDA positivity with $46.2M revenue in FY25

MotorK, a SaaS provider for the automotive retail industry in EMEA, has reported preliminary FY25 results showing structural profitability improvements. The company achieved Cash EBITDA of negative €2.1 million for FY25, a significant improvement from negative €8.8 million in FY24, with positive quarterly Cash EBITDA throughout the second half of 2025. Committed Annual Recurring Revenue (CARR) remained stable at €36.7 million, whilst revenue reached €40.9 million, slightly up from €40.3 million in FY24. The company attributes this performance to its profit-first strategy and the success of its SparK platform. MotorK enters 2026 with a €13 million pipeline and plans to focus on geographic expansion and AI-driven growth. Full FY25 results will be published on 5 March 2026.

Business Wire
Dec 31st, 2025
MotorK Secures €3M Additional Financing With Atempo

MotorK secures €3M additional financing with Atempo. LONDON-(BUSINESS WIRE)-MotorK plc (AMS: MTRK) ("MotorK", the "Group" or the "Company"), a leading SaaS provider to the automotive retail industry in the EMEA region, today announced it has secured an additional €3 million tranche of financing from Atempo Growth ("Atempo"), an existing lender. The additional funds were secured under similar financial terms and conditions as the original facility, reflecting the continued confidence in MotorK's business model and financial trajectory. The proceeds will be used to further strengthen the Group's financial position and support general corporate purposes as MotorK continues its path toward sustainable profitability and cashflow. Forward-looking information and disclaimer This press release may include forward-looking statements. Other than reported financial results and historical information, all statements included in this press release, including, without limitation, those regarding our financial position, business strategy and management plans and objectives for future operations, may be deemed to be forward-looking statements. Without limitation, any statements preceded or followed by or that include the words "targets", "plans", "believes", "expects", "aims", "intends", "anticipates", "estimates", "projects", "will", "may", "would", "could" or "should", or words or terms of similar substance or the negative thereof, are forward-looking statements. These forward-looking statements are based on our current expectations, projections and key assumptions about future events and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements. Many of these risks and uncertainties relate to factors that are beyond MotorK's ability to control or estimate precisely, such as future market conditions, the behavior of other market participants and the actions of governmental regulators. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release and are subject to change without notice. Other than as required by applicable law or the applicable rules of any exchange on which our securities may be traded, we expressly disclaim any obligation or undertaking to update or revise publicly any forward-looking statements, whether because of new information, future events or otherwise. Important information This press release contains information within the meaning of Article 7(1) of the Market Abuse Regulation (596/2014). MotorK (AMS: MTRK) is a leading software as a service ("SaaS") provider for the automotive retail industry in the EMEA region, with approximately 310 employees and offices in eight countries (Italy, Spain, France, Germany, Belgium, the Netherlands, the UK, and Israel). MotorK empowers car manufacturers and dealers to improve their customer experience through a broad suite of fully integrated digital products and services. MotorK provides its customers with an innovative combination of digital solutions, SaaS cloud products and the largest R&D department in the automotive digital sales and marketing industry in Europe. MotorK is a company registered in England and Wales. Registered office: 5th Floor One New Change, London, England, EC4M 9AF - Company Registration: 9259000. For more information: www.motork.io or investors.motork.io. MotorK Investor Relations Boaz Zilberman [email protected] +972 532 819 810 More News From MotorK plc LONDON-( BUSINESS WIRE )-Regulatory News: MotorK plc (AMS: MTRK) ("MotorK", the "Group" or the "Company"), a leading SaaS provider to the automotive retail industry in the EMEA region, today announced its financial results for the nine months ended September 30, 2025. KEY FINANCIAL HIGHLIGHTS: Committed Annual Recurring Revenue (CARR1): €36 million in Q3 25, stable compared to the restated CARR in the same period last year. The uplift of €5.6 million in gross CARR year-to-date was almost entire... LONDON-( BUSINESS WIRE )-Regulatory News: MotorK PLC (AMS: MTRK) ("MotorK", the "Group" or the "Company"), a leading SaaS provider to the automotive retail industry in the EMEA region, today announced its financial results for the first six months of the year ended on 30 June 2025 ("H1 25"). H1 25 Financial Highlights: Committed Annual Recurring Revenue (CARR1): €35.8 million in H1 25. New additions to CARR were at double digits (€3.9 million) compared to FY 24, offset by churn mostly related t... LONDON-( BUSINESS WIRE )-Regulatory News: MotorK PLC (AMS: MTRK) ("MotorK", the "Group" or the "Company"), a leading SaaS provider to the automotive retail industry in the EMEA region, today announced key changes to its leadership structure designed to strengthen the Company's strategic positioning and accelerate growth in the EMEA market. Marco Marlia, Co-Founder and CEO, will transition to the role of President, where he will focus on business development, industry relations, strategic partne...

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