MotorTrend Group

MotorTrend Group

Automotive media company delivering motor content

Overview

MotorTrend Group is a leading automotive media company that creates and distributes motor-themed entertainment and information across web, mobile, and physical platforms. Its content includes award-winning stories, product reviews, and integrated experiences designed to appeal to automotive enthusiasts, industry professionals, and general audiences interested in motor culture. The company earns revenue through multiple streams, including advertising, subscriptions for exclusive content and experiences, and partnerships, leveraging its large, globally distributed audience. Its approach centers on relatable, culturally relevant content delivered in a variety of formats, positioning MotorTrend Group at the crossroads of mobility, culture, and human interest. The goal is to entertain and inform a broad audience while growing brand reach and diversified revenue through high-quality, engaging content.

About MotorTrend Group

Simplify's Rating
Why MotorTrend Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Entertainment

Company Size

201-500

Company Stage

Series B

Total Funding

$4.5M

Headquarters

California

Founded

1948

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Simplify's Take

What believers are saying

  • Hearst's 2024 acquisition integrates MotorTrend with Car and Driver for content synergies.
  • Infiniti partnership hosted 2024 Japanese Automotive Invitational at Pebble Beach.
  • Generates $89.1 million revenue from advertising, subscriptions, and partnerships.

What critics are saying

  • Hearst diverts resources to Car and Driver, diluting MotorTrend brand in 6-12 months.
  • YouTube creators like Doug DeMuro slash ad revenue from video audience now.
  • TikTok Reels capture Gen Z, halving younger advertiser spend in 3-6 months.

What makes MotorTrend Group unique

  • MotorTrend Group leads as world's largest automotive media company since 1949.
  • Operates sole linear TV network and SVOD platform for automotive content.
  • Hosts 25+ annual events engaging 1.5 million enthusiasts with immersive activations.

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Funding

Total Funding

$4.5M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Holidays

Employee Wellness Program

401(k) Retirement Plan

Company News

Stock Titan
Mar 18th, 2025
QVC Group Appoints Alex Wellen as President & Chief Growth Officer

Reporting to CEO David Rawlinson II, Wellen joins from MotorTrend Group, where he served as CEO and President.

Motor Sports Newswire
Jan 16th, 2025
Annual Hot Rod Power Tour Announces Midwest Venue Summer Stops And Details June 9-13, 2025

America’s Largest Traveling Car Show with Thousands of Custom Cars and Trucks Will Visit Five Midwest Cities Over Five DaysRegistration Open Now at hotrodpowertour.usLOS ANGELES, CA – January 16, 2025 – (Motor Sports NewsWire) – The 31st Annual HOT ROD Power Tour is gearing up to hit five Midwest venues this June, including stops at the Route 66 Raceway in Joliet, Illinois, and the Allen County War Memorial Coliseum in Fort Wayne, Indiana.America’s largest traveling car show brings more than 6,000 cars and trucks of all years, makes, and models on display for tens of thousands of automotive enthusiasts during this incredible event.“HOT ROD Power Tour is a staple summer automotive journey that is truly one of a kind,” said Eric Schwab, Chief Commercial Officer of MotorTrend Group. “We are proud of the event’s legacy and how it has continued to grow over the years, and 2025 looks to be another historic run.”The five-city tour will feature more than 1,000 miles of driving, with high-octane events like drag racing, autocross, and live entertainment. Register here today!“Last year was very successful as we experienced over 65% growth of new participants. We’re excited about this year’s tour route, giving participants a unique and fun experience while visiting historic Midwest cities and venues,” said Mike Galimi, HOT ROD network director.Launched in 1995 by the HOT ROD magazine staff to connect with readers, HOT ROD Power Tour is widely considered the finest high-end hot rod–based automotive tour in the world. This popular event for car and truck lovers has visited 37 U.S. states and covers an average of 1,000+ miles each year

PR Newswire
Jan 15th, 2025
Annual Hot Rod Power Tour Announces Midwest Venue Summer Stops And Details June 9-13, 2025

"HOT ROD Power Tour is a staple summer automotive journey that is truly one of a kind," said Eric Schwab, Chief Commercial Officer of MotorTrend Group. "We are proud of the event's legacy and how it has continued to grow over the years, and 2025 looks to be another historic run."The five-city tour will feature more than 1,000 miles of driving, with high-octane events like drag racing, autocross, and live entertainment. Register here today!"Last year was very successful as we experienced over 65% growth of new participants. We're excited about this year's tour route, giving participants a unique and fun experience while visiting historic Midwest cities and venues," said Mike Galimi, HOT ROD network director.Launched in 1995 by the HOT ROD magazine staff to connect with readers, HOT ROD Power Tour is widely considered the finest high-end hot rod–based automotive tour in the world. This popular event for car and truck lovers has visited 37 U.S. states and covers an average of 1,000+ miles each year

Odisha Biz Newz
Jan 10th, 2025
LG Vehicle Solutions President Wins 2025 SDV Award

Hosted by MotorTrend, a highly-respected U.S.-based automotive media company, the SDV Innovator Award ceremony was held on January 7 during CES in Las Vegas.a

Wowery
Jan 10th, 2025
LG Vehicle Solution Company President Wins 2025 Motortrend SDV Innovator Award

Hosted by MotorTrend, a highly-respected U.S.-based automotive media company, the SDV Innovator Award ceremony was held on January 7 during CES in Las Vegas.

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