MotorTrend Group

MotorTrend Group

Automotive media and entertainment content provider

About MotorTrend Group

Simplify's Rating
Why MotorTrend Group is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Automotive & Transportation

Entertainment

Company Size

201-500

Company Stage

Series B

Total Funding

$4.5M

Headquarters

California

Founded

1948

Overview

MotorTrend Group is the largest automotive media company in the world, focusing on motor-inspired entertainment. It creates and shares a variety of content, including stories, product reviews, and experiences across web, mobile, and physical platforms. The content is designed to be engaging and relevant, appealing to automotive enthusiasts, industry professionals, and general audiences interested in motor culture. MotorTrend Group generates revenue through advertising, subscriptions, and partnerships, leveraging its expertise and brand strength to attract a large audience. This audience, in turn, draws advertisers looking to connect with motor culture enthusiasts. The company's goal is to provide high-quality content that entertains and informs while continuing to expand its reach in the automotive and entertainment sectors.

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Simplify's Take

What believers are saying

  • MotorTrend's focus on EV content aligns with the growing interest in sustainable solutions.
  • Collaborations with tech companies enhance user engagement through AR and VR integration.
  • Expanding into podcasting taps into the growing audio media market.

What critics are saying

  • Leadership changes may lead to strategic shifts affecting company stability.
  • Hearst's acquisition could alter MotorTrend's operational structure and strategic priorities.
  • The rise of digital platforms may increase competition for audience attention.

What makes MotorTrend Group unique

  • MotorTrend Group is the largest automotive media company globally, offering diverse content.
  • The company integrates award-winning stories with product reviews and cultural experiences.
  • MotorTrend's content appeals to automotive enthusiasts, industry professionals, and general audiences.

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Funding

Total Funding

$4.5M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Holidays

Employee Wellness Program

401(k) Retirement Plan

Company News

Stock Titan
Mar 18th, 2025
QVC Group Appoints Alex Wellen as President & Chief Growth Officer

Reporting to CEO David Rawlinson II, Wellen joins from MotorTrend Group, where he served as CEO and President.

Motorsports Newswire
Jan 16th, 2025
Annual Hot Rod Power Tour Announces Midwest Venue Summer Stops And Details June 9-13, 2025

America’s Largest Traveling Car Show with Thousands of Custom Cars and Trucks Will Visit Five Midwest Cities Over Five DaysRegistration Open Now at hotrodpowertour.usLOS ANGELES, CA – January 16, 2025 – (Motor Sports NewsWire) – The 31st Annual HOT ROD Power Tour is gearing up to hit five Midwest venues this June, including stops at the Route 66 Raceway in Joliet, Illinois, and the Allen County War Memorial Coliseum in Fort Wayne, Indiana.America’s largest traveling car show brings more than 6,000 cars and trucks of all years, makes, and models on display for tens of thousands of automotive enthusiasts during this incredible event.“HOT ROD Power Tour is a staple summer automotive journey that is truly one of a kind,” said Eric Schwab, Chief Commercial Officer of MotorTrend Group. “We are proud of the event’s legacy and how it has continued to grow over the years, and 2025 looks to be another historic run.”The five-city tour will feature more than 1,000 miles of driving, with high-octane events like drag racing, autocross, and live entertainment. Register here today!“Last year was very successful as we experienced over 65% growth of new participants. We’re excited about this year’s tour route, giving participants a unique and fun experience while visiting historic Midwest cities and venues,” said Mike Galimi, HOT ROD network director.Launched in 1995 by the HOT ROD magazine staff to connect with readers, HOT ROD Power Tour is widely considered the finest high-end hot rod–based automotive tour in the world. This popular event for car and truck lovers has visited 37 U.S. states and covers an average of 1,000+ miles each year

PR Newswire
Jan 15th, 2025
Annual Hot Rod Power Tour Announces Midwest Venue Summer Stops And Details June 9-13, 2025

"HOT ROD Power Tour is a staple summer automotive journey that is truly one of a kind," said Eric Schwab, Chief Commercial Officer of MotorTrend Group. "We are proud of the event's legacy and how it has continued to grow over the years, and 2025 looks to be another historic run."The five-city tour will feature more than 1,000 miles of driving, with high-octane events like drag racing, autocross, and live entertainment. Register here today!"Last year was very successful as we experienced over 65% growth of new participants. We're excited about this year's tour route, giving participants a unique and fun experience while visiting historic Midwest cities and venues," said Mike Galimi, HOT ROD network director.Launched in 1995 by the HOT ROD magazine staff to connect with readers, HOT ROD Power Tour is widely considered the finest high-end hot rod–based automotive tour in the world. This popular event for car and truck lovers has visited 37 U.S. states and covers an average of 1,000+ miles each year

Odisha Biz Newz
Jan 10th, 2025
LG Vehicle Solutions President Wins 2025 SDV Award

Hosted by MotorTrend, a highly-respected U.S.-based automotive media company, the SDV Innovator Award ceremony was held on January 7 during CES in Las Vegas.a

Wowery
Jan 10th, 2025
LG Vehicle Solution Company President Wins 2025 Motortrend SDV Innovator Award

Hosted by MotorTrend, a highly-respected U.S.-based automotive media company, the SDV Innovator Award ceremony was held on January 7 during CES in Las Vegas.

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MotorTrend Group is Hiring for 2 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
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