MotorTrend Group

MotorTrend Group

Automotive media company delivering motor content

Overview

MotorTrend Group is a leading automotive media company that creates and distributes motor-themed entertainment and information across web, mobile, and physical platforms. Its content includes award-winning stories, product reviews, and integrated experiences designed to appeal to automotive enthusiasts, industry professionals, and general audiences interested in motor culture. The company earns revenue through multiple streams, including advertising, subscriptions for exclusive content and experiences, and partnerships, leveraging its large, globally distributed audience. Its approach centers on relatable, culturally relevant content delivered in a variety of formats, positioning MotorTrend Group at the crossroads of mobility, culture, and human interest. The goal is to entertain and inform a broad audience while growing brand reach and diversified revenue through high-quality, engaging content.

About MotorTrend Group

Simplify's Rating
Why MotorTrend Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Entertainment

Company Size

201-500

Company Stage

Series B

Total Funding

$4.5M

Headquarters

California

Founded

1948

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Simplify's Take

What believers are saying

  • Hearst's December 2024 acquisition gives MotorTrend deeper distribution, sales, and cross-brand monetization.
  • The 2026 Power List and CES podcast activity show continued editorial relevance and sponsor appeal.
  • MotorTrend's June 2025 HPX partnership expands experiential revenue beyond advertising and subscriptions.

What critics are saying

  • WARN filings cut 70 employees in California during March 2025, showing fragile economics.
  • Hearst's August 2025 Autoweek layoffs pushed two staff into MotorTrend, signaling consolidation pressure.
  • MotorTrend's niche audience faces brutal overlap with Hearst's Car and Driver and Road & Track.

What makes MotorTrend Group unique

  • Hearst Autos bought MotorTrend in December 2024, folding it beside Car and Driver.
  • MotorTrend still owns recognized franchises like Roadkill, Hot Rod, and the 2026 Power List.
  • Its El Segundo and Detroit teams combine editorial, commerce, and live-event execution.

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Funding

Total Funding

$4.5M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Holidays

Employee Wellness Program

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

-12%

1 year growth

-12%

2 year growth

-17%
Media Play News
May 6th, 2026
Warner Bros. Discovery ups Q1 streaming operating income 29%, revenue increases 9% to $2.9 billion.

Warner Bros. Discovery ups Q1 streaming operating income 29%, revenue increases 9% to $2.9 billion. May 6, 2026 Warner Bros. Discovery May 6 reported "Streaming" segment operating income of $438 million for the first quarter (ended March 31), up 29% from operating income of $339 million in the previous-year period. Revenue increased 9% to almost $2.9 billion, from $2.65 billion. Distribution revenue, minus advertising, increased 9% to $2.53 billion, from $2.33 billion, as a result of the continued growth in existing markets and global expansion of HBO Max, including new distribution deals, partially offset by the domestic distribution deal renewal with a former related party previously disclosed in the second quarter of 2025. Advertising revenue from HBO Max's ad-supported tier increased 20% to $284 million, from $237 million. Content revenue decreased 23% to $68 million, from $88 million, due to the timing of third-party licensing deals. Subscription revenue increased 10% to $2.8 billion, from $2.6 billion. WBD, like other SVOD owner/operators, has stopped reporting subscriber data, including average revenue per subscriber (ARPU) on a quarterly basis. The platform remains on track to generate 150 million global subscribers by the end of the year. During the quarter, HBO Max premiered season two of "The Pitt" and the first season of "A Knight of the Seven Kingdoms," which averaged more than 20 million and 36 million global viewers per episode, respectively. Additionally, the quarter featured the premiere of the comedy "Rooster" and the limited series "DTF St. Louis," both of which resonated strongly with audiences, according to WBD. Notably, "Rooster" was the most-watched HBO comedy in more than 10 years and has already been renewed for a second season. "We are also pleased with our first-quarter launches of HBO Max in Germany, Italy, the U.K. and Ireland," CEO David Zaslav and CFO Gunnar Wiedenfels wrote in the shareholder letter. "To date, our U.K. and Germany launches have gone particularly well with retail subscriber acquisitions trending ahead of internal expectations, while Italy has been in-line. With these launches complete, our focus is now squarely on continuing to drive market penetration and greater monetization to support healthy subscriber-related revenue and adjusted pre-tax earnings growth for the foreseeable future." * Warner Bros. Discovery to Offer 'Warner Pass' Streaming Option in France Looking to diversify consumer access in France to HBO, Turner, Warner Bros. and Discovery content, Warner Bros. Discovery is launching "Warner Pass" on Amazon Prime Channels - the e-commerce behemoth's platform affording Prime members direct access to third-party streaming services... * Warner Bros. Discovery's MotorTrend Group Launches FAST Streaming Channel Warner Bros. Discovery business unit MotorTrend Oct. 26 announced the launch of a (FAST) free ad-supported streaming television channel. Available on Samsung TV Plus and Xumo, the FAST channel compliments MotorTrend+, the ad-free subscription streaming service dedicated entirely to the... * Warner Bros. Discovery to Combine Discovery+, HBO Max Streaming Services in 2023 Warner Bros. Discovery Aug. 4 officially said it plans to combine the Discovery+ and HBO Max subscription streaming platforms into a single service in the summer of 2023. The announcement by JB Perrette, CEO of global streaming and interactive, on... * Warner Bros. Discovery to Host Hybrid HBO Max/Discovery Streaming Unveil Media Event April 12 Warner Bros. Discovery March 30 announced that it would host a press event on April 12 at 1 p.m. ET (10 a.m. PT) to discuss the upcoming enhanced direct-to-consumer streaming product. The press event, which will be webcast for investors...

StockTitan
Mar 18th, 2025
QVC Group Appoints Alex Wellen as President & Chief Growth Officer

Reporting to CEO David Rawlinson II, Wellen joins from MotorTrend Group, where he served as CEO and President.

SiMMS Motorsports Group, Inc.
Jan 16th, 2025
Annual Hot Rod Power Tour Announces Midwest Venue Summer Stops And Details June 9-13, 2025

America’s Largest Traveling Car Show with Thousands of Custom Cars and Trucks Will Visit Five Midwest Cities Over Five DaysRegistration Open Now at hotrodpowertour.usLOS ANGELES, CA – January 16, 2025 – (Motor Sports NewsWire) – The 31st Annual HOT ROD Power Tour is gearing up to hit five Midwest venues this June, including stops at the Route 66 Raceway in Joliet, Illinois, and the Allen County War Memorial Coliseum in Fort Wayne, Indiana.America’s largest traveling car show brings more than 6,000 cars and trucks of all years, makes, and models on display for tens of thousands of automotive enthusiasts during this incredible event.“HOT ROD Power Tour is a staple summer automotive journey that is truly one of a kind,” said Eric Schwab, Chief Commercial Officer of MotorTrend Group. “We are proud of the event’s legacy and how it has continued to grow over the years, and 2025 looks to be another historic run.”The five-city tour will feature more than 1,000 miles of driving, with high-octane events like drag racing, autocross, and live entertainment. Register here today!“Last year was very successful as we experienced over 65% growth of new participants. We’re excited about this year’s tour route, giving participants a unique and fun experience while visiting historic Midwest cities and venues,” said Mike Galimi, HOT ROD network director.Launched in 1995 by the HOT ROD magazine staff to connect with readers, HOT ROD Power Tour is widely considered the finest high-end hot rod–based automotive tour in the world. This popular event for car and truck lovers has visited 37 U.S. states and covers an average of 1,000+ miles each year

PR Newswire
Jan 15th, 2025
Annual Hot Rod Power Tour Announces Midwest Venue Summer Stops And Details June 9-13, 2025

"HOT ROD Power Tour is a staple summer automotive journey that is truly one of a kind," said Eric Schwab, Chief Commercial Officer of MotorTrend Group. "We are proud of the event's legacy and how it has continued to grow over the years, and 2025 looks to be another historic run."The five-city tour will feature more than 1,000 miles of driving, with high-octane events like drag racing, autocross, and live entertainment. Register here today!"Last year was very successful as we experienced over 65% growth of new participants. We're excited about this year's tour route, giving participants a unique and fun experience while visiting historic Midwest cities and venues," said Mike Galimi, HOT ROD network director.Launched in 1995 by the HOT ROD magazine staff to connect with readers, HOT ROD Power Tour is widely considered the finest high-end hot rod–based automotive tour in the world. This popular event for car and truck lovers has visited 37 U.S. states and covers an average of 1,000+ miles each year

Odisha Business News
Jan 10th, 2025
LG Vehicle Solutions President Wins 2025 SDV Award

Hosted by MotorTrend, a highly-respected U.S.-based automotive media company, the SDV Innovator Award ceremony was held on January 7 during CES in Las Vegas.a

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